Best Government Personalization Software
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Compare the Top Government Personalization Software as of January 2026
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What is Government Personalization Software?
Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Government Personalization software currently available using the table below. This list is updated regularly.
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1
Qloo
Qloo
Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors. -
2
OptiMonk
OptiMonk
OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before. 2. Website Personalization features allow you to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences. 3. Easy-to-use A/B testing lets you quickly set up, test, and compare pop-up and landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.Starting Price: $29.00/month -
3
GetProfile
GetProfile AI
At GetProfile AI, we’re on a mission to democratize AI-powered user profiling. Our API and dashboard help businesses of all sizes turn unstructured data—like conversations, onboarding forms, and support logs—into rich user profiles. With real-time updates, intelligent memory (mood trends, preferences, traits), and dynamic integrations, we empower you to deeply understand and personalize every customer experience. From chatbots and SaaS tools to games and CRMs, GetProfile AI adapts to your needs. Our public API, flexible pricing, and powerful dashboard make advanced user insights accessible and actionable—no coding skills required.Starting Price: $12/month -
4
Selzy
Selzy
Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).Starting Price: $7 per month -
5
WonderPush
WonderPush
Notifications and popups starting at €1/month for Web and Mobile. WonderPush is very fast, GDPR compliant and full-featured. - Up and running within minutes Our mission is to help you get the most out of push notifications and popups on your website and mobile apps for Android and iOS, without tearing your hair out. Powerful, easy to use and well documented, allowing you to get started in just a few minutes. - Easy to use An online dashboard for Marketers and a friendly API for Developers. - GDPR compliant We never share your data with third parties. Your data is safe with us and we protect the privacy of your users as if they were ours - Faster than the competition 350K messages sent per second. That's 21 million messages per minute. - Full-featured starting €1 / month Rich formats, automation, real-time analytics, powerful segmentation... All features are included and you benefit from evolutions without ever having to pay more.Starting Price: €1 per month -
6
Geo Targetly
Geo Targetly, s.r.o.
Geo Targetly empowers global businesses to boost conversions and enhance user experiences with advanced geo targeting. Starting at just $9/month, access all features in one powerful bundle. Effortlessly deploy location-based tools like geo redirects, popups, links, and dynamic content to personalize user journeys. Redirect your audience to location-specific pages or variants tailored to their location. Show relevant text, images, or videos to maximize engagement and conversions. Leverage geolocation data, including country, state, and city, for advanced customizations such as form auto-filling or map centering. Perfect for multi-location and multilingual businesses, Geo Targetly simplifies localization and personalization with easy integration and no coding required. Enhance your website today with cutting-edge geo targeting tools designed to connect you with your audience like never before.Starting Price: $9 per month -
7
Twik
Twik
The first automated, no-configuration business intelligence & personalization automation engine. Track and analyze auto-detected business goals and see how they convert for different user profiles. A single line of code to deploy a cloud-based framework with the tools to grow your business. The first automated, no-configuration business intelligence & personalization engine. Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let Twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales. -
8
OneSignal
OneSignal, Inc.
OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).Starting Price: $0/month -
9
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
10
Hippo Video
Lyceum Technologies
Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video for their business video needs.Starting Price: $10.00/month/user -
11
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
12
Zoho Marketing Automation is an all-in-one marketing automation platform that helps business simplify and automate campaigns across multiple channels to generate higher lead-to-revenue conversions. Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Zoho Marketing Automations' seamless integrations with other Zoho apps and third-party tools, unifies data and marketing workflows effortlessly. Businesses can manage and automate their entire marketing journeys from lead generation to revenue. Unify data, support multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendation. Experience unified marketing, automation, and analytics, with Zoho Marketing Automation.Starting Price: $19 per month
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13
Octane AI
Octane AI
All-in-one platform for Quizzes, Facebook Messenger & SMS automation, and opt-in tools. Collect customer insights with engaging quizzes and grow marketing lists faster with customizable opt-in tools. Recommend the right products to solve customer problems and personalize your marketing. Foster stronger customer experiences that encourage repeat purchases and build lifelong relationships. Use a Shop Quiz to personalize the shopping experience and drive up AOV & opt-ins. Create buyer profiles to use across your marketing channels. Setup is easy, fully customizable, and no-code plus comes with detailed analytics. Increase marketing opt-ins with branded and engaging opt-in tools. Use a collection of pop-ups, Messenger opt-ins, Facebook ads, and more to capture visitors and get them to subscribe to marketing automations. Build conversations, send sponsored messages, create custom flows, and share promotions to re-engage customers and drive them to make a purchase.Starting Price: $29 per month -
14
Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
15
Pure360
Pure360
An all-in-one AI email marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm. Be the best marketer you can be. Our UK based strategic consultants help you understand your objectives and challenges and how to get successful results. Our supported learning keeps you ahead of the game and your competitors. Say goodbye to separate business systems. Ditch those manual processes and set up useful automations with our endless integrations. With all of your customer data in one place, you have a better understanding of who you’re marketing to. Discover a host of untapped marketing opportunities with relevant insights. Whether it’s spending behavior, engagement levels or ROI, our dashboards empower you to create better campaigns without the guesswork. -
16
Prisma Campaigns
Prisma Campaigns
The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant! -
17
SALESmanago
Benhauer
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.Starting Price: 0 -
18
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
19
Barilliance
Barilliance
Drive growth through repeat purchases, reduced churn, and increased LTV. Barilliance combines customer data from various channels (email, web activity, physical stores and CRM data) and across devices into a single 360 user profile. Drilling down to the customer level allows you to see data broken out by individual customer and session: products viewed, added to cart, purchased, and search terms used. Focus on the best opportunities and prioritize campaigns based on Barilliance 360 customer big data. You can see the size and intent of various target audiences in real time. We calculate key metrics such as LTV and average order value. Easily embed highly customized product recommendations in our point and click campaign builder. Full integration with our product recommendation engine and website personalization suite creates specific, relevant offers that go beyond simple coupons and blanket discounts.Starting Price: $250.00/month -
20
Appcues
Appcues
Turn your product into a growth engine. Deliver the frictionless, product-led experiences your users demand. Grow your business faster with Appcues. Better user experiences lead to faster and more profitable growth. That’s why we developed the Product-Led Growth Platform. Appcues makes it easy to deliver exceptional user experiences at scale and unify your organization around the product as its greatest lever for growth. From initial evaluation to advocacy, Appcues helps companies deliver product experiences that create happier customers and scalable business growth. Wow users with personalized onboarding experiences. Make a great first impression. Onboard and activate users by delighting, educating, and guiding them to value quickly. Improve feature engagement and adoption rates by creating timely, contextual prompts and walkthroughs.Starting Price: $249 per month -
21
Personizely
Personizely
Introducing Personizely, the ultimate tool for optimizing your website performance and boosting sales. With a wide range of powerful features, Personizely helps you effectively cross-sell and upsell your products, reducing cart abandonment rates and increasing your conversion rate. Say goodbye to missed opportunities with our intelligent exit intent and email popups, which grab visitors' attention when they're about to leave your site or during their browsing experience. With our easy-to-use popup builder, you can create stunning, customized popups that perfectly match your brand's aesthetic. Take your marketing strategies to the next level with A/B testing capabilities, allowing you to experiment and optimize your popups for maximum effectiveness. Our app provides beautiful templates to choose from, ensuring your popups look professional and engaging.Starting Price: $39 per month -
22
GeoFli
GeoFli
We are the world’s simplest content replacement tool for website personalization. GeoFli lets anyone master the marketing power of geotargeting. Define where your targeted content will show using our library of U.S. states, counties, and zip codes, or draw a custom region anywhere in the world. Set goals for your accounts and link specific content changes to track your progress. We provide clarity. Delivering an elegant on-page experience for users to cut through the noise is our goal. Your customers are fatigued with the barrage of advertisements served to them online. They want relevant content that’s easy to find. GeoFli makes that easy. Above-the-fold content changes are easy to execute and have the highest impact.Starting Price: $75 per month -
23
Socital
Market Analytics Technology Ltd
Convert anonymous visitors to paying customers with personalized onsite campaigns and exit-intent popups. Reduce cart abandonment with smart recommendations. Multiple exit-intent popups. Welcome Popups with 18 targeting rules. Cart abandonment solutions. Seasonal campaigns on-site without coding. CTAs with Facebook, Linkedin, Google & Twitter buttons. Multiple campaign templates. Personalized recommendations with 18% average conversion. Sign-up for free now!Starting Price: $26.00 per month -
24
Vue.ai
Mad Street Den
Vue.ai is an end-to-end retail automation platform that is trusted by over 100+ retailers across the globe, including Diesel, Nordstrom, Tata Cliq, Mercado Libre, ThredUp, Rent the Runway, and many more. Vue.ai is redesigning the future of retail with Artificial Intelligence. Using Visual AI and ML algorithms, Vue.ai's suite of products addresses retail's biggest problems- from improving productivity to driving revenues. Our AI platform is used for: Automated catalog management Automated image moderation (for marketplaces) Automated on-model imagery AI-enabled styling and outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys -
25
Hyperise
Hyperise
Personalize your site and grow your conversions. Delight visitors by personalizing your images and website content. Our brains are hardwired to process images in milliseconds, adding personalization creates pattern interrupts that captures visitor attention and increases conversions. Learn more about the Hyperise image editor, add dynamic layers to images such as logos, website screenshots, maps, QR Codes, profile images and text options like first/last name, business name, job title, category and more. Personalize your existing website without coding. Personalize your website's text, images, and CTAs for your visitors without writing a single line of code. Deanonymize your website traffic and convert visitors with personalized experiences. Identify anonymous visitors and enrich with firmographic data. Visitor IP to company data enrichment. Enrich logos, website screenshots and full company details from company IP. Pull prospect data from your CRM.Starting Price: $29 per month -
26
SellUp
LaunchTip
SellUp – Shopify Upsell App. With SellUp, you can create precision based upsells for your Shopify store. SellUp is powerful in that you can introduce. SellUp just below the products main “Add to Cart” button also known as the buy box. This allows you to capture the shoppers attention and maximize your Shopify stores revenue potential. With upselling, you can amplify your sales by turning 1 product orders into 2, 3, 4+ and so on. SellUp is the #1 Action upsell app for Shopify. This allows you to trigger an upsell on a products “Add to cart” button. The customer is then presented with up-to 3 Upsells based on your rules. Upselling allows you to increase your Shopify stores average order value or “AOV”. In return this will increase your overall revenue as you will be making more per sale. This makes SellUp one of the most powerful apps you can have for your Shopify store. It will also pay for itself, win win!Starting Price: $14.99 per month -
27
Proof Experiences
Proof
Personalize your site to amaze visitors and increase conversions. Proof Experiences enables inDinero's marketing team to personalize indinero.com for each visitor without writing a single line of code. 162% Increase in content downloads. 23% Increase in content downloads. 11% Increase in proposals. Personalize indinero.com without coding. Enable your marketing team to easily personalize text, images, and CTAs no matter what platform your site is built on. Use templates to add new personalized blocks fast. Use our beautiful content block templates to embed entire new sections into indinero.com that your designers will love. Know which experiences and audiences convert. See the impact of personalization on your goals in Proof, or send all your experiment data to your analytics tool.Know which experiences and audiences convert. ailor a more relevant experience based on visitor's traits, events, and behavior data. Common audience segments include different buying journey stagesStarting Price: $599 per month -
28
Streamoid
Streamoid Technologies
Fashion Superintelligence Transforming Fashion Retail. Streamoid offers a suite of AI solutions and tools for web optimization and personalization. Seamlessly infuse fashion AI into your processes and empower all to do more. E-Commerce APIs Solutions for every part of your website and mobile apps. Fashion focused search and recommendation engines that improve relevance and increase conversions. Catalog Automation. From days of manual work to minutes. Create marketing videos from just product photos. Retail Intelligence. Compare products across the globe. Get amazing insights on your sales. Hyper Personalization. Match customers to products they want. ML Services Use your existing fashion data to create machine learning models with our No Code Solution. How we do it. Computer Vision. Fashion Specific Deep Learning Stack Fashion domain provides unique challenges for automation. We have trained over 7000 models to automate fashion.Starting Price: $500 per month -
29
Exposebox
Exposebox
Exposebox utilizes AI-based insights and machine learning to create personalized user journeys driven by your user data. Use our platform to better engage your users and transform them into shoppers. Deliver a personalized user experience across social media, emails, SMS and onsite experiences. Automate and optimize your campaigns on different channels around specific triggers and segments. Try Exposebox today to dramatically increase engagement, ROI, and boost your revenue.Starting Price: $35 per month -
30
Croct
Croct
Croct is a headless CMS that simplifies developers' lives. With built-in personalization, A/B testing, and analytics, it allows you to create dynamic experiences for websites and product interfaces—without the hassle of integrating and maintaining multiple tools. Stop spending time on tedious manual work or fixing the marketing team’s shortcuts, while keeping full control over your code and performance. Built to integrate seamlessly with modern frameworks like Next.js and React, Croct delivers ultra-low latency and robust customization without adding complexity. Empower your growth team to build dynamic, data-driven experiences while ensuring top-tier performance and flexibility.Starting Price: $50/month
