Best PPC Software
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What is PPC Software?
PPC (Pay-Per-Click) software is a tool designed to help businesses create, manage, and optimize paid advertising campaigns across various platforms such as search engines, social media, and display networks. These tools provide features for keyword research, ad creation, bid management, performance tracking, and ROI analysis. PPC software typically includes automated bidding, A/B testing, audience targeting, and detailed analytics to help advertisers maximize the effectiveness of their ad spend. By offering insights into campaign performance, optimizing ad placements, and refining targeting strategies, PPC software helps businesses drive traffic, increase conversions, and achieve marketing goals more efficiently. Compare and read user reviews of the best PPC software currently available using the table below. This list is updated regularly.
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1
Adzooma
ClickTech Solutions
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.Starting Price: Free -
2
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
3
Reportz
Reportz
Reportz is a white label reporting solution designed with only three things in mind: to eliminate stress from the equation, significantly speed up the reporting process, and elevate overall quality. Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.Starting Price: $7.95 per month/annual -
4
CHEQ Essentials
CHEQ
Eliminate invalid activity from your paid marketing funnels, campaigns, and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads, and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Our award-winning technology runs over 2,000 behavior tests on each and every visit coming to your website, detecting the threat level and source. If it's detected as invalid - we block it.Starting Price: $149.00/month/user -
5
Google Ads
Google
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map. -
6
AiHello
AiHello
Automate Amazon PPC For Your Business Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs. Take complete control of your e-commerce marketing on Amazon. Grow your revenues and reduce work hours spent on Amazon ads management with automated keywords discovery & continuous bid modificationsStarting Price: $37 a month -
7
Microsoft Advertising
Microsoft
Microsoft Advertising (formerly Bing Ads), is an advertising platform on the Microsoft Search Network. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 5.9 billion times a month. Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. Sign up for free and start advertising with any budget. Pay just when customers click your ad. No click, no charge. Test keywords, bids and timing to make the most of your ROI. Set a budget or adjust your spending daily. -
8
WordStream
WordStream
Online advertising made easy. Turn 60% more leads into customers while spending 10% less. WordStream can help make it happen for your small business. Our software and services are built for small and mid-sized businesses to help drive big results from online advertising. Scale your agency, train up your team, and drive dynamic online advertising growth for your clients with our software and services. How does your Google Ads account stack up against your competitors? See what WordStream's award-winning software and team of experts can do for you. Keyword research can be a slog, but our free tool makes it a cinch to find the keywords your business needs to drive traffic through SEO and PPC. LocaliQ offers technology-backed marketing solutions built to help you find, convert, and keep more customers. -
9
Adspert
Adspert
Adspert supports e-commerce companies in maximizing their profit on Amazon, eBay, Walmart, Google, Bing and 450+ Mirakl marketplaces by optimizing their PPC campaigns. The AI-powered software helps boost your ROAS, improve advertising performance, cut manual work and save time. With automated bid adjustments and keyword management, Adspert helps you scale profitably and stay in control. Always the most efficient bids. Always the best keywords. Start a FREE 30-day trial and see for yourself!Starting Price: €99/month -
10
Loyalty Reward Stamp
Loyalty Reward Stamp
We offer Loyalty Reward Program, Loyalty App, Mobile Loyalty, Text Message Marketing, Loyalty Cards, and Rewards Programs. Turn those paper punch cards into a robust and easy to use mobile app. We also offer simple and beautiful tablet loyalty programs for your counter. Our businesses attract new and keep their current customers coming back with mobile deals. Reward customers for sharing information and deals from your business on social media. Grow your subscriber text list to continually promote your business to customers at any time. Business's can increase exposure by letting customers promote their deals for them on their social media profiles. Customers are able to receive rewards texted to them 24/7 right through the Businesses app. The mobile and tablet app are completely customized and branded with the business's logo.Starting Price: $49.00/month -
11
Sellozo
Sellozo
Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a wealth of data, and package it all up into intuitive reporting and tools, powered by real data and backed by exceptional support, that Amazon Sellers need. Sellozo’s core offering, Insights & Analytics with Financial Reporting, provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Our Ad Automation provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend. The Repricer makes it possible to automatically adjust product prices, based on criteria you specify, to win and stay in the Buy Box. Finally, our Support team, staffed by Amazon Sellers, is here to help with all things Amazon. We're here for our customers.Starting Price: $19.00 per month -
12
Adalysis
Adalysis
Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation. Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes. Enterprise accounts have the full set of tools they need to streamline large data changes. Small accounts get automated recommendations that can be implemented at the touch of a button. It doesn't matter if you are managing millions of keywords and ads or spending a few thousand each month, you can harvest the power of Adalysis to make your PPC workflow efficient for just you or your entire team. Powerful PPC management has never been this simple.Starting Price: $99.00/month -
13
AnyTrack
AnyTrack Analytics
AnyTrack.io is a conversion tracking platform that syncs your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.Starting Price: $50 per month -
14
iSpionage
iSpionage
iSpionage is a competitive research and monitoring platform for digital marketers to gain a competitive edge in the search marketing landscape. 35,000+ clients have used iSpionage to improve SEO & SEM performance. Our unique features allow you to: visualize PPC buyers journey from clicks to conversions, stay current with competitors' offers using our landing pages intelligence, track your SEO rankings globally, and more. See it for yourself. Spionage provides landing page surveillance, website monitoring, and competitive keyword research for digital marketing teams looking to get a competitive advantage and to keep a closer eye on their top competitors. Local paid search ads campaigns monitoring, in multiple countries. Benchmarks of impression share at a local and national level. Custom Users’ Journey report from ads, keywords to landing pages. Keyword search rankings monitoring, across Google and Bing. Competitive analysis and interactive share of voice. Content gap analysis.Starting Price: $59 per month -
15
Optmyzr
Optmyzr
Designed specifically to manage Bing Ads and AdWords accounts, Optmyzr provides relevant insights through analytics and reporting to help organizations be more efficient. Equipped with enterprise-level search marketing tools, workflows, and scripts, Optmyzr enables users to make quick improvements to their PCC accounts and create successful campaigns. Core features include One-Click Optimizations, data insights, reporting, enhanced scripts, shopping add tools, and bid management.Starting Price: $116.00/month -
16
Shape Integrated Software
Shape Integrated Software
We provide agencies with powerful tools to take control of PPC spend. Never worry about pacing or over/underspend again. Built on top of the Shape platform, our apps focus on what we know best: Budgeting and APIs. Combine your performance goals with our algorithm to keep your ad spend on pace. Budget analysis designed to help you identify and capitalize on lost opportunities. Build powerful tools with a centralized, easy-to-use marketing API. We believe digital marketers waste too much time manually managing ad spend. Organize campaign spend across channels into custom budgets that match your strategy and needs. Create a trusted place your team can go to get detailed answers about any budget. Manage campaigns with recurring monthly spend targets just as easily as limited-time promotions. Receive flexible spend alerts that notify you when to take action and let our unique automated solutions handle the rest.Starting Price: $299.00/month -
17
AdScale
AdScale
Fully automate advertising across Google & Facebook. Drive more conversions to your business. Easily create, manage & optimize ads on one platform. AdScale is using advanced AI & Machine Learning technology to automatically create and manage your advertising campaigns across multiple advertising channels using one single platform. Used by eCommerce stores, advertising agencies, and advertisers in all sizes. View and apply recommendations that our smart AI creates based on your store data. Our team is here to provide you with personalized and outstanding service, ensuring you have a smooth integration when connecting your store and your ad accounts. View data that matters in the most simple and actionable way. Automate ad creation, ad optimization, and SMS updates to avoid human error and focus on selling more goods. Try AdScale for your e-commerce store now!Starting Price: $29 per month -
18
Leadtosale
Leadtosale
Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.Starting Price: $40 per month -
19
Aori
Aori
Aori is a set of tools to help you conquer Google and Microsoft Ads, offering modern solutions for marketers to create high‑performing campaigns that get better results. Its SEM Tool lets you build Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns for Google and Microsoft Ads much faster than with native editors or web interfaces, employing industry‑proven structures that increase performance and simplifying creation and maintenance, while the Microsoft Advertising SKAGs Tool integrates directly with Microsoft Advertising so you can build SKAG campaigns without exporting from Google. The Budget Manager provides a high‑level overview of campaign performance, adheres to strict budgets, automates tasks such as preventing over‑ and underspend, and redistributes budget to high‑performing campaigns within the Aori ecosystem and the Ecom Tool extends these capabilities to ecommerce advertising.Starting Price: $60.00/month/user -
20
Elite Seller
Elite Seller
Outwit Your Competition. All-in-one Amazon seller software suite. Research, manage, and automate your entire Amazon business with ease. We don’t limit you on how many products you can manage. Perform essential tasks and explore essential data across your vast catalog. Multiple Seller Accounts. Run multiple Amazon seller accounts under the same roof, easily analyze your vital stats across all your accounts at the same time or individually. A large business can not operate without delegating. Create sub-accounts with limited permissions so that your employees can do their job. Easy Transition. Seamless transition from your current platform to Elite Seller without losing your data thanks to 2 year backlog download. Customizable Dashboard. Tailor your dashboards to exactly what you need Personalize your control panel. Add various tabs and widgets for all your business metrics. Everything is adjustable and can be adapted to your needs.Starting Price: $25 per user, per month -
21
NinjaSEM by 500apps
500apps
NinjaSEM is the PPC management software to create, launch and optimize Google search and shopping campaigns. NinjaSEM helps generate a slew of new keywords Get access to 37+ apps for $14.99 per user. Features of NinjaSEM PPC Campaigns - Establish Ad campaigns and ad groups, manage bids, and start conversion-driven ads. Establish Ad campaigns and ad groups, manage bids, and start conversion-driven ads. Keyword Planner- Determine which keywords to prioritize based on search density, paid and organic click rates, competition, and other aspects. Multiple Ad Groups- Set up multiple ad groups and smart keyword lists to improve results by introducing high-performing search phrases, receiving data-driven recommendations. Ad Copies- Increase conversion rates by emphasizing key features of a product or service, and gather all of your ad's quality information.Starting Price: $14.99 per month -
22
BidX
BidX
So that you have the time to focus on your core business. We have developed a web application that uses machine-learning algorithms to continuously analyze the performance of your advertisements, making them more profitable through bid and keyword adjustments. Leave the time-consuming process of researching relevant keywords to us! We’ll make sure that your products appear as soon as prospective customers make a promising search query. We won’t leave you alone! The Amazon Ads business can sometimes seem like a jungle of different possibilities and information. We help you evaluate your data to realize your advertisements’ potential, discussing your campaigns and ad performance together in regular strategy phone calls. We simplify the workflow needed for profitable Amazon Advertising, giving you the time to focus on your company’s essentials. Automated bid adjustments ensure a more profitable use of your ad budget.Starting Price: €149 per month -
23
ReportGarden
Report Garden
ReportGarden is a marketing agency software that serves as a central hub for marketing agencies looking to streamline and simplify client and campaign management and reporting. With ReportGarden, online ad agencies can easily create performance reports and invoices, manage campaign budgets, perform site audits, and much more. ReportGarden also provides tools for sending customized project proposals, controlling budgets, and keeping track of all the deliverables. -
24
Opteo
Opteo
Opteo is a Google Ads optimization tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and can be implemented with a single click. Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimize ad schedules, get real-time alerts, analyze search terms and more. Opteo includes over 40 different optimizations.Starting Price: $97.00/month -
25
TEA Software
Tea
We find the best-performing keywords, automate your AdWords bids, eliminate click fraud, and will outperform any pay-per-click competitor in the industry. We measure and analyze how visitors use your website before they decide to buy and improve your website instead of your ads. TEA Software is for companies who are concerned about website traffic, TEA Software is a traffic quality management solution that provides actionable insights for click traffic performance. Unlike Google Analytics, TEA Software provides a visitor threat score for all the visitors and an engagement score only for real visitors. TEA Software can identify invalid traffic which can be traced back to the source giving you instant access to specific and actionable information allowing for swift decision making and increased return on advertising spend.Starting Price: $29 per month -
26
Ferzy
Ferzy
Ferzy uses 10 data points and proprietary algorithms to analyze and present you all the important metrics used by digital marketing professionals in a simple and easy-to-understand interface. In every niche and for every keyword you input, Ferzy provides you with thousands of additional relevant keywords as well as their search volume, CPC, and SEO difficulty level. Using proprietary algorithms Ferzy automatically analyses all the available data and computes it into one single number that instantly tells you how easy it is to rank for that specific keyword. Advanced keyword research made easy. Finally. Discover thousands of long-tail keywords to target. Check instantly the Keyword Difficulty Score. It’s like having an entire team on demand. Better keyword research starts here. Let Ferzy do the hard work for you. Test it FREE right now with no installation needed.Starting Price: $17 per month -
27
Agency360
Agency360
All-In-One White Label Reporting Platform for Agencies. Ads, Web leads B2B, SEO, Web Analytics, Social Media, Form Tracking, Intuitive reports including white label feature. Advertising – Give your clients a rapid overview of the results you generate for them. It has never been easier to give your clients insight into the results you generate for them online. Agency360 sets up consistent reports that are easy to read and understand. You can manage everything, including Google Ads, Facebook Ads, Instagram and LinkedIn Ads, and you connect to the required marketing channels within minutes. You can adapt the display to the metrics you wish to show your clients and then set up a report showing the channel data you deliver to the individual client. -
28
Feedvisor
Feedvisor
Feedvisor is the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon. Feedvisor’s platform and team of experts offer best-in-class, patented pricing technology, strategic advertising campaign optimization, brand and content management, and intelligence. Together, these features drive demand, profit, and revenue growth on the Amazon marketplace. -
29
Adchieve
Adchieve
Turn a potential customer, into your customer. In the blink of an eye. Schedule a one-on-one demo with an Adchieve expert. One solution for scalable and effective PPC campaigns. From macro to micro level analyses, to data and algorithm empowerment. We make large-scale online advertising accessible with a highly skilled team and a personal approach. Making a large, varied and dynamic offering findable online in search engines and on marketplaces, at the right costs, is a very time-consuming task. Unless you automate it, that is. Adchieve makes it possible to easily create campaigns in advertising channels such as Google Shopping, Google Search Ads, Bing and Amazon Search Ads. Thousands of products or even a million products? It’s no problem for Adchieve. Special consumer promotions? With Adchieve, all ads are adapted in no time. We have to accept that Google (and Amazon) will remain a black box. What we can do, is add colors, by making our data science work automatically. -
30
ClickForce
GaleForce Digital Technologies
ClickForce is a proprietary paid search PPC software that manages pay-per-click (PPC) campaigns across all the major search engines, including Google, Bing and Yahoo! ClickForce is the only platform available that can track phone calls, emails, form submissions and other web events (like placing an order) back to the keywords that generated them. Armed with this valuable data, ClickForce takes it one step further by using the data to automatically optimize for the keywords that are generating the best results. ClickForce can even record calls for ensuring quality in customer service. Partner with GaleForce Digital and offer your clients or franchisees the most versatile and proven paid PPC software available. ClickForce automatically adjusts bids at the keyword level to maximize ROI. Real-time tracking of clicks, form fills, web events, calls and costs. Get clients on the top of search results without waiting for SEO.Starting Price: $159 per month
