Best PPC Software in Germany
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Compare the Top PPC Software in Germany as of January 2026
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What is PPC Software in Germany?
PPC (Pay-Per-Click) software is a tool designed to help businesses create, manage, and optimize paid advertising campaigns across various platforms such as search engines, social media, and display networks. These tools provide features for keyword research, ad creation, bid management, performance tracking, and ROI analysis. PPC software typically includes automated bidding, A/B testing, audience targeting, and detailed analytics to help advertisers maximize the effectiveness of their ad spend. By offering insights into campaign performance, optimizing ad placements, and refining targeting strategies, PPC software helps businesses drive traffic, increase conversions, and achieve marketing goals more efficiently. Compare and read user reviews of the best PPC software in Germany currently available using the table below. This list is updated regularly.
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1
Adzooma
ClickTech Solutions
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.Starting Price: Free -
2
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
3
Reportz
Reportz
Reportz is a white label reporting solution designed with only three things in mind: to eliminate stress from the equation, significantly speed up the reporting process, and elevate overall quality. Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.Starting Price: $7.95 per month/annual -
4
CHEQ Essentials
CHEQ
Eliminate invalid activity from your paid marketing funnels, campaigns, and audiences, and divert your ad budget to real paying customers only. CHEQ Essentials automatically blocks invalid traffic and click fraud from harming your Google Ads, Meta Ads, and Microsoft Ads, making sure no damage is done to your ad budget. CHEQ is trusted by over 14,000 customers worldwide, ranging from marketing teams and medium businesses to the world's leading marketing organizations. Our award-winning technology runs over 2,000 behavior tests on each and every visit coming to your website, detecting the threat level and source. If it's detected as invalid - we block it.Starting Price: $149.00/month/user -
5
AiHello
AiHello
Automate Amazon PPC For Your Business Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs. Take complete control of your e-commerce marketing on Amazon. Grow your revenues and reduce work hours spent on Amazon ads management with automated keywords discovery & continuous bid modificationsStarting Price: $37 a month -
6
Channable
Channable
We help more than 8,000 global companies including Samsung, Deloitte, Decathlon, Vodafone, TUI, and more, to grow their online sales, boost their ROI, and create a more efficient way to manage their product data using one single source of truth. Channable helps you utilize built-in feed templates for over 2,500 price comparison websites, affiliate platforms, and marketplaces – and generate ads for Microsoft Advertising, Google Ads, and more. Channable is the perfect tool for any kind of feed- based advertising. Users are eCommerce retailers, marketing agencies, travel advertisers, recruitment agencies & everyone else with a data feed.Starting Price: $39 per month -
7
WordStream
WordStream
Online advertising made easy. Turn 60% more leads into customers while spending 10% less. WordStream can help make it happen for your small business. Our software and services are built for small and mid-sized businesses to help drive big results from online advertising. Scale your agency, train up your team, and drive dynamic online advertising growth for your clients with our software and services. How does your Google Ads account stack up against your competitors? See what WordStream's award-winning software and team of experts can do for you. Keyword research can be a slog, but our free tool makes it a cinch to find the keywords your business needs to drive traffic through SEO and PPC. LocaliQ offers technology-backed marketing solutions built to help you find, convert, and keep more customers. -
8
Adspert
Adspert
Adspert supports e-commerce companies in maximizing their profit on Amazon, eBay, Walmart, Google, Bing and 450+ Mirakl marketplaces by optimizing their PPC campaigns. The AI-powered software helps boost your ROAS, improve advertising performance, cut manual work and save time. With automated bid adjustments and keyword management, Adspert helps you scale profitably and stay in control. Always the most efficient bids. Always the best keywords. Start a FREE 30-day trial and see for yourself!Starting Price: €99/month -
9
Loyalty Reward Stamp
Loyalty Reward Stamp
We offer Loyalty Reward Program, Loyalty App, Mobile Loyalty, Text Message Marketing, Loyalty Cards, and Rewards Programs. Turn those paper punch cards into a robust and easy to use mobile app. We also offer simple and beautiful tablet loyalty programs for your counter. Our businesses attract new and keep their current customers coming back with mobile deals. Reward customers for sharing information and deals from your business on social media. Grow your subscriber text list to continually promote your business to customers at any time. Business's can increase exposure by letting customers promote their deals for them on their social media profiles. Customers are able to receive rewards texted to them 24/7 right through the Businesses app. The mobile and tablet app are completely customized and branded with the business's logo.Starting Price: $49.00/month -
10
Adalysis
Adalysis
Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation. Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes. Enterprise accounts have the full set of tools they need to streamline large data changes. Small accounts get automated recommendations that can be implemented at the touch of a button. It doesn't matter if you are managing millions of keywords and ads or spending a few thousand each month, you can harvest the power of Adalysis to make your PPC workflow efficient for just you or your entire team. Powerful PPC management has never been this simple.Starting Price: $99.00/month -
11
TrueClicks
TrueClicks
With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. See campaign issues and opportunities across your accounts from one, easy-to-use dashboard. Our tailored insights provide your team with the information needed to boost account performance and create bulletproof campaigns. Your accounts deserve an audit without an agenda that’s based on your goals and individual needs. We keep a close eye on your accounts, so you don’t have to. Get daily reports on how your campaigns are performing and if any action is needed on your end.Starting Price: $99 per month -
12
Skai
Skai
Introducing the engine for full-circle intelligence, deeper customer connections and insights-driven success, from concept to commerce. Make smarter, predictive decisions at every turn with all the data you need and faster time-to-insight. Our rich data solutions provide AI-contextualized actionable intelligence about consumer sentiment, market trends, competition and more. Customer interactions happen everywhere. Maximize every touchpoint with the the broadest reach and gain the power to engage across all critical retailers, DTC channels, search engines, social media and more. Get more return from your ad spend with flexible, robust and cross-channel performance media activation. Skai’s™ solutions are industry-leading, with seamless ecosystem integrations, for data-driven campaigns and results that exceed KPIs. -
13
AdStage
AdStage
Your Marketing Data in One Platform. We're on a mission to make analytics easy! Drive ROI by creating compelling dashboards with real-time data and easily share automated reports. Connect any or all of your ad accounts in as little as 5 min. Select widgets from the side menu, tables, pie charts, graphs, and even visuals of your ads. Automatically share your pre-built reports with key stakeholders, internally or externally. Is your Facebook Ads campaign doing as well as your Google Ads campaign? Create custom dashboards to track and measure the metrics that matter to you in one view (you can even customize metrics). Consider taking it to next level by adding AdStage Join to link ad data with web conversions and sales. It's like magic! Keep your creatives fresh and fight ad fatigue by automatically rotating or scheduling new ads to run for certain calendar dates or based on performance metrics.Starting Price: $199 per month -
14
AnyTrack
AnyTrack Analytics
AnyTrack.io is a conversion tracking platform that syncs your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.Starting Price: $50 per month -
15
Optmyzr
Optmyzr
Designed specifically to manage Bing Ads and AdWords accounts, Optmyzr provides relevant insights through analytics and reporting to help organizations be more efficient. Equipped with enterprise-level search marketing tools, workflows, and scripts, Optmyzr enables users to make quick improvements to their PCC accounts and create successful campaigns. Core features include One-Click Optimizations, data insights, reporting, enhanced scripts, shopping add tools, and bid management.Starting Price: $116.00/month -
16
Shape Integrated Software
Shape Integrated Software
We provide agencies with powerful tools to take control of PPC spend. Never worry about pacing or over/underspend again. Built on top of the Shape platform, our apps focus on what we know best: Budgeting and APIs. Combine your performance goals with our algorithm to keep your ad spend on pace. Budget analysis designed to help you identify and capitalize on lost opportunities. Build powerful tools with a centralized, easy-to-use marketing API. We believe digital marketers waste too much time manually managing ad spend. Organize campaign spend across channels into custom budgets that match your strategy and needs. Create a trusted place your team can go to get detailed answers about any budget. Manage campaigns with recurring monthly spend targets just as easily as limited-time promotions. Receive flexible spend alerts that notify you when to take action and let our unique automated solutions handle the rest.Starting Price: $299.00/month -
17
PPC Bee
PPC Bee
PPC Bee allows you to manage campaigns for all ad systems in one place. With organizations and sub-organizations, you can easily manage campaigns for more clients, online stores and foreign markets. Invite an unlimited number of team members to help you manage your campaigns. Maximize ROI by eliminating underperforming and unprofitable keywords. PPC Tuner recommends you which keywords to remove, or which negative keywords to add to your campaigns. There’s no need to create keywords and ad texts for each product manually. Thanks to the uploaded data feed you can use your data as keywords, or use it in ad texts. And what’s more, you can modify the data if needed. In PPC Bee, you can simply set CPC on an ad group level for every product at once. By using variables in the Campaign structure settings, you can effortlessly divide one campaign into more campaigns.Starting Price: $40 per month -
18
Income Access
Income Access
Income Access provides marketing technology and a full suite of digital marketing services to the iGaming, lottery, crypto and forex industries. Our mission is to help companies and affiliates in these and other industries build long-term, profitable, and sustainable business relationships. Since 2002, Income Access has partnered with over 300 brands and connected with over 25,000 key affiliates and publishers. We use our own proprietary affiliate marketing software solution and offer in-house digital marketing services in order to help our partners achieve growth in their customer acquisition, gain better exposure for their brand, and maximise revenues. At Income Access, we are a software company, marketing agency, and affiliate network all rolled into one. Contact one of our industry experts today to learn more! -
19
m19
m19
Grow your profit with Machine Learning. Performance, Control and Time-Saving on Amazon Sponsored Campaigns. Sales Growth: +25% (same ACOS). Simplicity of use: 15 hours/week saved. Insights: Per search term, ASIN, country. Trusted 3rd party: Share sensitive data with M19. Our technology is designed for Sellers, Vendors and Agencies. Sellers. Self-service platform to help your e-retail business grow. Vendors. All-in-one platform to control your brand and perf on Amazon. Agencies. Technology and support team ready to team-up with you to help your brand partners to perform on Amazon. M19 AI is language free and present on any Amazon marketplaces in the world. Through Artificial Intelligence, M19 empowers brands and sellers to stand out on Amazon. Our team of Machine learning & AdTech veterans continuously update M19 machine learning algorithms. We are constantly improving all M19 predictions models to bring more value and accuracy to our clients.Starting Price: $0/month -
20
Elite Seller
Elite Seller
Outwit Your Competition. All-in-one Amazon seller software suite. Research, manage, and automate your entire Amazon business with ease. We don’t limit you on how many products you can manage. Perform essential tasks and explore essential data across your vast catalog. Multiple Seller Accounts. Run multiple Amazon seller accounts under the same roof, easily analyze your vital stats across all your accounts at the same time or individually. A large business can not operate without delegating. Create sub-accounts with limited permissions so that your employees can do their job. Easy Transition. Seamless transition from your current platform to Elite Seller without losing your data thanks to 2 year backlog download. Customizable Dashboard. Tailor your dashboards to exactly what you need Personalize your control panel. Add various tabs and widgets for all your business metrics. Everything is adjustable and can be adapted to your needs.Starting Price: $25 per user, per month -
21
Myposeo
Myposeo
Increase your search engine visibility with simplified and accelerated analysis of your SEO and analytics data. Share, export, optimise! Helping large companies to centralise, calculate and understand search engine & site-oriented data to improve your SEO for better visibility & performances. Our daily tracking monitors and manages your SEO & PPC campaigns, providing you with actionable insights on the most important KPIs. Our unique feature – pixel ranking provides your true organic ranking within the Search Engine Results Pages (SERP) on any device. Effective SEO management means having the accurate data in an actionable format at the right time. Our data can be formatted (PDF/ CSV/ JSON/ Email) to all users within a white label interface. The dashboards can import multiple sources of data including Google Analytics. Our google data studio connector has a plethora of metrics and is quick and easy to use.Starting Price: €18 per month -
22
NinjaSEM by 500apps
500apps
NinjaSEM is the PPC management software to create, launch and optimize Google search and shopping campaigns. NinjaSEM helps generate a slew of new keywords Get access to 37+ apps for $14.99 per user. Features of NinjaSEM PPC Campaigns - Establish Ad campaigns and ad groups, manage bids, and start conversion-driven ads. Establish Ad campaigns and ad groups, manage bids, and start conversion-driven ads. Keyword Planner- Determine which keywords to prioritize based on search density, paid and organic click rates, competition, and other aspects. Multiple Ad Groups- Set up multiple ad groups and smart keyword lists to improve results by introducing high-performing search phrases, receiving data-driven recommendations. Ad Copies- Increase conversion rates by emphasizing key features of a product or service, and gather all of your ad's quality information.Starting Price: $14.99 per month -
23
Brandify
Brandify
Take control of your brand's digital strategy by leveraging the most intuitive location technology solutions on the market. Brandify gives you the power to navigate the local landscape and transform the way you connect with consumers. See how Brandify can help you discover location-specific intelligence, so you can make better strategic decisions. Measure, analyze, and benchmark your digital locations with impactful and competitive data. Brandify sets the industry benchmark for quality listings management, support, and network reach. Our premier listings network reaches top-tier publishers while distributing cleansed, deduplicated, and geocoded location data. Experience true visibility with long-term impact. Brandify's innovation hub constantly works on incorporating new technology and trends into our products to provide you with the most cutting-edge, forward-thinking products available. -
24
Ad Badger
Ad Badger
You don't have to be a PPC pro to lower your ACOS and boost revenue with our powerful Amazon PPC software and resources. Our Amazon PPC Software Tool will ensure that you always have the right bid, no matter what is happening in the market. Our platform allows you to manage keywords, bids, and campaigns better, with the right strategy. No previous PPC knowledge necessary. A powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. Our bid optimization tool uses a proprietary bid algorithm to analyze your conversion data, respond daily with micro bid adjustments and hit your target ACOS. Profit-boosting bid optimization at the click of a button. Our negative keyword tool scans every single keyword in your ad campaign over the past six months, finds all of the inefficient keywords, and auto-adds them as negative keywords. Reap all the benefits without any effort.Starting Price: $107 per month -
25
TEA Software
Tea
We find the best-performing keywords, automate your AdWords bids, eliminate click fraud, and will outperform any pay-per-click competitor in the industry. We measure and analyze how visitors use your website before they decide to buy and improve your website instead of your ads. TEA Software is for companies who are concerned about website traffic, TEA Software is a traffic quality management solution that provides actionable insights for click traffic performance. Unlike Google Analytics, TEA Software provides a visitor threat score for all the visitors and an engagement score only for real visitors. TEA Software can identify invalid traffic which can be traced back to the source giving you instant access to specific and actionable information allowing for swift decision making and increased return on advertising spend.Starting Price: $29 per month -
26
SellerMobile
SellerMobile
SellerMobile provides Amazon sellers with a results-driven software to help automate & streamline operations to generate more sales. Our innovative web & mobile-based tools provide solutions for: repricing; seller feedback generation; PPC automation; inventory and restock management; profit, ROI, lost sales and competitor analysis; and business intelligence. Hijacker, restock and negative feedback notifications are now available. With new profitable tools continuously launching, we have become a leading third-party solution. IRCE attendees get 50% off their first two months.Starting Price: 59.99 -
27
Sellzone
Sellzone
Sharp tools for your Amazon business. Scale up your sales and outplay the competition. Improve your listing visibility with high-volume search terms. A hassle-free keyword research tool. Search volume data backed by Semrush. Help your customers find you! Audit tool, improve your product pages’ visibility, CTR, and sales. Check for Amazon Guidelines and Style Guide fit. Fix content errors and incomplete listings. Gather new ideas and best practices. Analytics tool for your Amazon business. Compare ASINs’ potential reach in different channels. Find the most profitable traffic channels. Uncover your competitors’ tactics. Fine-tune your promotional strategy. Monitoring tool for Amazon sellers. Get instant alerts if something goes wrong. Track your product keywords. Monitor buybox statuses and price changes. Get listing hijacker alerts. Free split-testing tool for your Amazon listings. Even the smallest change can make a difference.Starting Price: $50 per month -
28
Agency360
Agency360
All-In-One White Label Reporting Platform for Agencies. Ads, Web leads B2B, SEO, Web Analytics, Social Media, Form Tracking, Intuitive reports including white label feature. Advertising – Give your clients a rapid overview of the results you generate for them. It has never been easier to give your clients insight into the results you generate for them online. Agency360 sets up consistent reports that are easy to read and understand. You can manage everything, including Google Ads, Facebook Ads, Instagram and LinkedIn Ads, and you connect to the required marketing channels within minutes. You can adapt the display to the metrics you wish to show your clients and then set up a report showing the channel data you deliver to the individual client. -
29
Innervate
Innervate
Innervate, the Dynamic Content Orchestration Company, delivers a plug-and-play platform that allows organizations to orchestrate scalable, personalized content seamlessly across any channel, using their existing systems and teams. With Innervate’s AI-powered Dynamic Content Orchestration platform, it’s simple to get started, simple to scale and simple to succeed. Get personalized, data-driven dynamic content to market faster with Innervate’s open network architecture that easily connects systems and data sources, without requiring coding. Personalize content in real-time seamlessly cross channels, using the data and systems you've already invested in and networked. Welcome to the era of plug-and-play dynamic content orchestration. -
30
SmartLens Analytics
SmartLens Analytics
We help businesses manage paid search marketing campaigns (PPC campaigns) on Google Ads, Microsoft Ads, and Amazon Advertising. We build customized machine learning models for our client. This enables us to adapt to market changes rapidly and provides our clients unique bid strategy advantage over conventional ones. Our web-based UI gives you the ability to monitor performance in an intuitive and familiar way. Guide our models to your desired objectives and target numbers directly in the app. Our systems generate updated bids for your campaigns constantly, ensuring that your bids are always optimized. SmartLens has proven performance gains versus network-based automated solutions, e.g. Conversion Optimizer/Target CPA.
