Best Pricing Optimization Software

Compare the Top Pricing Optimization Software as of December 2025

What is Pricing Optimization Software?

Pricing optimization software uses data analytics, machine learning, and market insights to help businesses set optimal prices for products or services. It analyzes factors such as customer demand, competitor pricing, costs, and market conditions to recommend price adjustments that maximize revenue and profitability. The software supports dynamic pricing strategies, scenario modeling, and A/B testing to adapt quickly to changing market trends. By automating pricing decisions and providing actionable insights, it helps companies stay competitive and improve sales performance. Pricing optimization software is widely used in retail, e-commerce, manufacturing, and service industries. Compare and read user reviews of the best Pricing Optimization software currently available using the table below. This list is updated regularly.

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    Synerise

    Synerise

    Synerise

    Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries.
  • 2
    Antuit.ai

    Antuit.ai

    Antuit.ai

    Antuit.ai is the leader in AI-powered cloud solutions for Retail and Consumer Goods. Our solution portfolio will help you digitally transform Forecasting, Pricing, Assortment, and Personalization. Our clients use Antuit.ai artificial intelligence, in production and at scale, to drive business decisions that result in substantial, financial impact. At antuit.ai, we differentiate ourselves from our competition with solutions that leverage the correct AI/ML algorithms in unique ways to solve real business problems. Rather than use off-the-shelf algorithms that force fit data through pre-defined data models, our data science team are all experts in AI/ML and fully understand the nature of these algorithms – what works well and what doesn’t. Together with our engineering team, they apply critical thinking and precision engineering to the data and science, pushing the boundaries of these algorithms to produce results that are truly innovative and transformative.
  • 3
    wappier

    wappier

    wappier

    It’s time to embrace an AI-powered revenue optimization solution that goes beyond the basics of mobile app monetization. wappier’s deep machine learning expertise will help you optimize your pricing, retain your player base, and deploy personalized offers in real time. Convert more players into payers by providing the right price at the right time in the right location. Engage players and have them come back for more with gamification and retention tactics.​ Increase lifetime value and boost revenue with pricing optimization and next best action.​ Promotional Pricing uses machine learning to predict each player’s price sensitivity and likelihood to purchase and chooses the right moment to optimize the price of an in-game offer.​ Next Best Action targets players with the best offer, copy, tone, and design for your in-game promotional assets and provides them with a truly personalized experience that drives conversion.
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