Best Pricing Optimization Software in Africa
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Compare the Top Pricing Optimization Software in Africa as of January 2026
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What is Pricing Optimization Software in Africa?
Pricing optimization software uses data analytics, machine learning, and market insights to help businesses set optimal prices for products or services. It analyzes factors such as customer demand, competitor pricing, costs, and market conditions to recommend price adjustments that maximize revenue and profitability. The software supports dynamic pricing strategies, scenario modeling, and A/B testing to adapt quickly to changing market trends. By automating pricing decisions and providing actionable insights, it helps companies stay competitive and improve sales performance. Pricing optimization software is widely used in retail, e-commerce, manufacturing, and service industries. Compare and read user reviews of the best Pricing Optimization software in Africa currently available using the table below. This list is updated regularly.
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1
Price2Spy
Price2Spy
Price2Spy is an experienced eCommerce pricing comparison and optimization tool that monitors your competitors in real time and identifies which product prices can go up or down. Price2Spy can monitor prices on the most complex websites with advanced bot protection. Also, we can monitor regular eCommerce websites, and marketplaces (eg. Amazon, eBay, etc.), in any language and currency. The pricing optimization process allows businesses regardless of their size and industry branch to optimize prices on the fly and set pricing strategies tailored to specific needs. If the default Price2Spy repricing options are not meeting your needs you’re welcome to define your own custom repricing rules. Stop leaving money on the table – utilize price optimization. -
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Competera
Competera
Competera enhances retailers’ profitability and customer loyalty by leveraging AI to set optimal, customer-centric prices in real time. Our all-in-one platform combines Competitive Data and the Pricing Platform to meet all pricing needs. • Competitive Data provides real-time, high-quality market insights with a 98% SLA, offering a 360-degree market view to uncover trends and optimize pricing strategies. • Pricing Platform utilizes Contextual AI with over 20 demand drivers to deliver real-time pricing optimization across all products and channels. Retailers can make data-driven decisions with 95% accuracy, increase basket value, and achieve up to a 6% gross margin uplift. Our platform reduces the pricing team’s workload by up to 70%, allowing retailers to focus on strategic initiatives. The cost depends on the number of SKUs managed, deployment scale, and product configuration. -
3
Sellozo
Sellozo
Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a wealth of data, and package it all up into intuitive reporting and tools, powered by real data and backed by exceptional support, that Amazon Sellers need. Sellozo’s core offering, Insights & Analytics with Financial Reporting, provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Our Ad Automation provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend. The Repricer makes it possible to automatically adjust product prices, based on criteria you specify, to win and stay in the Buy Box. Finally, our Support team, staffed by Amazon Sellers, is here to help with all things Amazon. We're here for our customers.Starting Price: $19.00 per month -
4
Prisync
Prisync
Prisync is a price tracking and dynamic pricing tool that helps online sellers of all sizes boost sales and improve profitability at the same time. Prisync users monitor competitors, reveal their pricing strategies, and build counter-strategies without spending hours on data gathering and analysis. It gives them the flexibility they need in the very dynamic e-commerce environment, at an affordable price. Pricing is a powerful tool, especially in competitive markets like e-commerce. Prisync aims to help online sellers leverage data-driven pricing strategies that’ll help them compete with any competitors, big or small. Our easy setup and 24/7 live support allows our customers to benefit from our tool immediately. -
5
XPLN Suite
XPLN GmbH
XPLN is one of the leading solutions for collecting current market data, e-commerce price optimization and comprehensive services in the field of Digital Shelf Analytics. A strong focus on technology, innovation and proximity to the customer enable us to deliver higher quality data to our customers and help them grow their business through valuable insights and confident decisions about offers and positioning. Many well-known retailers and brands trust in us. XPLN automatically collects market prices from online channels about your own and competitors' offers. Brands and retailers can track online ratings, stock levels, prices, marketplace ranking, and other metrics on a centralized platform. Clients can also define product repricing strategies based on configured rules, utilize the price monitoring engine to determine required changes, and manually or automatically adjust prices in the database. Further protect your brand through MAP monitoring and detecting unauthorized sellers.Starting Price: $1500 -
6
Omnia Retail
Omnia Retail
Omnia Retail is the Pricing Partner for Retailers & Brands Streamline your pricing strategies and monitor competitor prices effortlessly with Omnia Pricing Software. Managing thousands of products and strategies can be overwhelming, but we make it easy. For over a decade, our platform and experts have helped customers automate pricing strategies, so you can focus on impactful decisions. Access up-to-date data from competitors, resellers, and key platforms like Amazon, eBay, and idealo and many more. Retrieve data anytime for full flexibility. Automate profit-driven pricing decisions with accurate data to respond quickly to market changes. Our Pricing Strategy Tree™ helps you refine or replicate successful strategies. Omnia's intuitive interface and advanced dashboards provide new insights, giving your team the autonomy and control to manage all pricing strategies effectively. -
7
SnapStrat
SnapStrat
SnapStrat delivers a customized end-to-end software solution for recurring strategic decisions that enables executives to make more informed trade-offs and then connects the decision to its execution incorporating data ingestion and transformation, scenario modeling, workflow and more. Sephora and Frontier Communications are among our customers. Typically, our customers want to digitally transform a decision process and associated workflow that is currently manual and/or sub-optimized. The current strategic decision-making process is inefficient, costly in terms of both time and money, and doesn't deliver the sense of certainty decision makers want. This results in diminished business value, wasted time, and organizational backlash. -
8
Analyzer
Strategy Companion
Successful businesses are driven by leaders who can make informed decisions in real-time. With the fast pace of today’s business environment, decision makers not only need access to data, but also to the analytics that give data meaning. Analyzer™ provides a powerful, self-service business intelligence solution that allows managers to explore, visualize, publish, and share actionable insights in minutes. Users can ask questions of their data to uncover trends, opportunities, and projections. Business executives can examine the overall performance of the company or the success of a specific division in an instant. The opportunities are endless. With Analyzer™, business users are able to make better decisions based on real-time data through a secure, scalable, and social business intelligence solution.Starting Price: $150 per user per month -
9
PriceTweakers
PriceTweakers
Get ahead your competitors, make more profit and boost your sales. Monitor your competitors’ price strategy closely in a fully automated way. Boost your sales and margin, and get ready for a steady growth. Get reports based on sales and competitive analysis in one click. Protect your brands as a manufacturer, distributor or supplier. Get access to up to date price comparison information based on the prices of your competitors. With reports, different graphs and price change notification on your best selling products, you obtain all the information you need to gain more insight into your business. The dashboard has unlimited possibilities for you and your co-workers so you can create more work environments with multiple tabs. We scan your competitors and process these in our software. We give you real-time information, and you don't have to look up or keep track of anything manually. By using DRS, you can make price changes automatically via an API connection.Starting Price: $60 per month -
10
tgndata
tgndata
With tgndata, you gain access to a comprehensive overview of your competitors' product prices and availability status, conveniently presented in your customized dashboard. tgndata is also known for its expertise in offering a diverse range of dynamic pricing rules and strategies to cater to your specific requirements. For Brands, tgndata offers a comprehensive summary of their resellers enabling them to assess their performance, particularly concerning MAP & MSRP.Starting Price: 299€/month -
11
inRetail
Intelometry, Inc.
Founded in 2003, Intelometry, Inc. is a Technology and Consulting Services Company that specializes in retail electricity and natural gas market operations. Intelometry clients consist of retail energy suppliers, large energy users and user groups, and consulting firms located across the continental U.S. Intelometry’s product lines and offerings fall into three primary categories including: • Retail energy transactional software developed and supported by Intelometry for use by retail energy suppliers, energy brokers, and large end users • Consulting services specializing in retail energy market operations, regulatory matters and new market entry • Production and distribution of retail energy data critical to market operations and analysis Key Intelometry staff have held senior management roles in prominent energy companies and consulting firms. This real world experience affords our team a high level of credibility and insight when working with our clients. -
12
Talkwalker
Talkwalker
Social insights for the world's most impactful brands. Your reputation is everything. Make sure it’s protected, globally. Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits. Benchmark your brand and campaigns with our proven KPI frameworks. Measure sentiment and brand health. Connect social efforts to real business results and provide your management with instant reports. Compare your results to the competition, across every channel. Discover what customers really think about your brands and products in real time. Maximize the social performance of your communication campaigns with data-driven technology. Find the best stories and the true influencers to boost your brand power. With Quick Search, spot the trending stories on your brand and industry, in real time.Starting Price: $9,600 per year -
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Altosight
Altosight
The most accurate, AI-backed, price monitoring tool for manufacturers & eCommerce stores to track your competitors’ prices and your retail price violations. You can monitor any eCommerce store or marketplace you want, our software can track even the most difficult websites. We automatically find new products and replace expired product links. For brands, we automatically monitor the prices of your products in any eCommerce store that you want and highlight any retail price violations. For eCommerce stores, we track your competitors’ product prices from their sites or other marketplaces, compare them with yours and calculate the difference. Receive reports at least once per day, so you can know your brand’s and competitor's prices any time. You can also import the information into your ERP or other systems. Get weekly averages for your brand and your competition to stay in the know of where the market is going. -
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SemanticForce
SemanticForce
SemanticForce is the unified media / e-commerce intelligence and engagement platform. We create a positive impact through the power of deep listening. Traditional media listening platforms provide limited data types. SemanticForce end-to-end media intelligence platform gives you visibility and intelligence on your data, everywhere. From online news to forums, from influencers to domains, from ads to pricing our listening ecosystem provides a new level of intelligence and protection. Organize millions of conversations on news and social media to spot trends and tap into topics relevant to your audiences. Be the first to discover positive and negative feedback about your brand on social media. Act fast thanks to real-time notifications and deal with negative conversations immediately. -
15
Zilliant
Zilliant
We help our customers reimagine how to address B2B pricing and sales challenges with smarter pricing software and better data science, built on the industry’s only cloud-native platform. We have decades of experience building tailored solutions across a broad range of B2B industries. Cost volatility. Complex pricing structures. Cumbersome processes. Reimagine your pricing approach. Thousands of customers, products and commercial decisions. Reimagine pricing and sales enablement. Complex pricing processes. Rate inconsistency. Revenue leakage. Reimagine rate attainment. Our SaaS sales and pricing software and cloud-native Platform allow businesses to rapidly respond to changing business dynamics, address the most significant sources of margin and revenue leakage, and more effectively execute pricing and sales strategies. -
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RateGain
RateGain
Travel is changing every day and the only way to stay ahead is with RateGain’s products that helps the industry to have visibility and control throughout the entire revenue creation value chain. As the industry focuses more on ROI, we provide the right technology stack to track, optimize and engage on every revenue opportunity available. From inspiration to insight, connectivity to conversations, RateGain today is trusted by the leaders of travel & hospitality to power a little bit of every memorable trip together. RateGain is the only travel technology company powering every segment of the travel and hospitality industry with real-time intelligence, connectivity to the largest demand and supply network as well as targeted digital marketing solutions. RateGain Travel Technologies Limited, (NSE,BSE: RateGain) is a leading provider of SaaS solutions for travel and hospitality that works with over 1400 customers in over 100+ countries helping them accelerate revenue generation. -
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Lizeo Price Intelligence
Lizeo Group
Lizeo®.price intelligence provides access to a clear vision about your competitor prices, through dashboards and key indicators gathered in a SAAS platform. Custom reports and advice bring you strategic price information about your ecosystem. As a result you can quickly identify and adapt to changes in your environment, while tracking the results of your decisions. Lizeo®.price intelligence provides access to a clear vision about your competitive market, through dashboards and key indicators gathered in a SAAS platform. Custom reports and advice bring you strategic information about your ecosystem. As a result you can quickly identify and adapt to changes in your environment while tracking the results of your decisions. Rank your competition for a specific group of products at website or country level. -
18
Zappi
Zappi
Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform. -
19
Hypersonix
Hypersonix
Hypersonix is designed to help enterprises drive profitable revenue growth by providing a system of actionable intelligence. Explainable AI powered by data science, ML, and NLP allows our customers to enjoy a holistic understanding of what’s happening in their business, why it’s happening, and what they should do about it. Hypersonix AI has helped to deliver 3-5% profitable revenue growth to its customers. With Hypersonix, here’s what you get. Automated insights. Blazing fast processing of massive amounts of data. Get to the bottom of what you want to know in split seconds voice search. Proactive and timely alerts and notifications. Anticipate what is changing and how it impacts your business. Pattern Detection Anomaly and Pattern Detection. Auto analyze data to tell you what you don’t know real time insights. Automated insights in real-time. Let Hypersonix automatically find signals in your data, interpret them and recommend actions predictive analytics. -
20
Engage3
Engage3
We provide the industry’s most complete view of competitive pricing and optimize your price image, so you can profitably grow revenue and drive trips. Price image uses Nobel Prize-winning models to measure how consumers view your prices. By optimizing price image, you can profitably grow short and long-term revenue while also increasing shopper loyalty. Win on the items that matter most to your shoppers vs. a pricing war you can’t win on the typical low-margin items. Spend less on price investments while having a greater impact on shopper perception and trips. Weights items based on their importance to the shopper vs. treating every item the same so you can track your price position through the eyes of the shopper. Less reactive to competitors’ pricing action and more strategic helping you to outsmart the competition. We combine in-store audits, web scraping, and Nielsen point of sales (POS) data, and use advanced ML algorithms to increase your competitive insights. -
21
RealSage
RealSage
Get real-time reporting on critical KPIs for all teams on a single dashboard and achieve peace of mind with all key metrics in one place. Gain valuable insights by analyzing performance data, leading to increased NOI, decreased costs, and higher performance. Adapt and evolve your strategies to achieve greater success across your portfolio. Collaborate seamlessly across teams and platforms, sharing reports and insights on your own terms. Presenting state-of-the-art business intelligence tool crafted for enterprise rental owners and operators. Integrate with the existing software stack and experience the power of your data. Set up custom reports, define KPIs, and track what matters to your business. An intelligent system that delivers critical insights and trends directly to your inbox. -
22
Impact Analytics
Impact Analytics
Staying ahead requires smart and precise data-driven decisions. Transform your retail, grocery, CPG, or supply chain business with our next-gen SaaS solutions. We turn your data into actionable insights that drive bottom-line growth. Leverage our AI powered SaaS solutions across your entire value chain. ADA, our AI powered Forecasting Engine, enables cutting edge predictive solutions for retail, CPG, and grocery verticals. We are building the best-in-class retail AI solution, to unlock the power of artificial intelligence for our users, in easy-to-use workflows. We maximize the potential of our users by automating repetitive calculations and leveraging machine learning to identify patterns. We strive to help our users run smarter and more profitable businesses. -
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Numerator
Numerator
Modern market intelligence for more growth. Know more about your consumers’ shifting behaviors as well as the ads, promotions and influencers on their decisions. The New Era of Market Analytics: Numerator TruView. Measure your market share across all channels and with consumer context – at the speed of the consumer. From FMCG and home improvement manufacturers, to retailers, agencies and more, Numerator brings unprecedented visibility into consumer behavior and the advertising, promotions, and pricing that drive it. Numerator helps the world’s largest brands grow. Over 1300 manufacturers, retailers and agencies trust Numerator to know more about their consumers. The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics. Numerator's user-friendly consumer app powers America's largest and most representative consumer panel, organically aligned to the US Census. -
24
DataWeave
DataWeave Software
Our proprietary technology platform ushers modern businesses into the era of data-driven decision making by aggregating and analyzing billions of data points from the Web to deliver easily consumable and actionable competitive intelligence. Invest in a digital analytics solution to enable faster and smarter decision-making and effectively build competitive online growth strategies, track and achieve measurable KPIs, capitalize on sales opportunities, and enhance customer satisfaction and loyalty. Monitor, analyze, and determine systems that enhance your digital presence and product visibility, grow sales and market share, improve conversions, and boost brand trust. Improve price parity by reducing minimum advertised price (MAP) violations, unauthorized sellers and counterfeit goods across digital platforms to boost consumer confidence by assuring shoppers of your products’ authenticity. -
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Realytics
Realytics
Realytics is a platform offering advanced consumer analytics tailored for offline businesses. By using AI-powered insights, Realytics helps companies optimize their operations with detailed market, location, product, and brand analytics. Its services include understanding market demand, analyzing foot traffic for store location optimization, benchmarking competitors, and measuring customer experience. The platform assists businesses in refining strategies to boost revenue, improve customer satisfaction, and identify untapped market opportunities. It serves various industries including retail, hospitality, and consumer goods, providing actionable insights to drive growth in competitive environments.
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