Best Programmatic Advertising Platforms in Germany
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Compare the Top Programmatic Advertising Platforms in Germany as of January 2026
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What are Programmatic Advertising Platforms in Germany?
Programmatic advertising platforms are online platforms that enable the automated buying and selling of digital media. Programmatic advertising platforms can be used for targeting, analyzing and optimizing digital ad campaigns, allowing marketers to quickly reach their target audience and measure its effectiveness. Most programmatic advertising technologies use algorithms to examine consumer data and identify user preferences in order to deliver targeted ads. The methods used within these platforms allow advertisers to efficiently gain insights into their campaigns in real-time so they can adjust their strategies accordingly. Compare and read user reviews of the best Programmatic Advertising platforms in Germany currently available using the table below. This list is updated regularly.
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Lotame
Lotame Solutions
What is Lotame Spherical Platform? Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation. • Actionable Customer Intelligence • Data Informed Audiences • Identity Powered Activation Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices. -
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SmartyAds
SmartyAds
Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals.
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