Best Social Media Analytics Tools

Compare the Top Social Media Analytics Tools as of January 2026

What are Social Media Analytics Tools?

Social media analytics tools provide businesses with insights into their social media performance, helping them measure engagement, audience demographics, content effectiveness, and overall campaign success. These tools track key metrics like likes, shares, comments, click-through rates, and follower growth across various social channels. By analyzing this data, businesses can adjust their strategies, optimize their content, and improve user engagement. Social media analytics software also offers competitor analysis, sentiment tracking, and reporting features, making it easier for marketing teams to track industry trends and benchmark their performance. These tools are essential for driving data-driven decisions and maximizing the ROI of social media campaigns. Compare and read user reviews of the best Social Media Analytics Tools currently available using the table below. This list is updated regularly.

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    Semrush

    Semrush

    Semrush

    Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.
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  • 2
    Driftrock

    Driftrock

    Driftrock

    Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!
    Starting Price: $49
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    Hootsuite

    Hootsuite

    Hootsuite

    Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.
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    Starting Price: $99 per month
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    WebCEO

    WebCEO

    WebCEO

    WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.
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    Starting Price: $36.00/month
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    Sprout Social

    Sprout Social

    Sprout Social

    Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.
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    Starting Price: $199/seat/month
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    datapine

    datapine

    RIB Software GmbH

    datapine’s business intelligence and dashboard software helps people to turn data into actionable insights and make data-driven decisions in real-time. A user-friendly drag & drop interface empowers managers to data scientists to visualize and analyze complex data by asking important business questions and receiving answers immediately. It offers a wealth of innovative analytics features like predictive analytics and dynamic, interactive business dashboards for modern, KPI driven businesses. Dozens of fast and easy data connectors to all common data sources (databases, flat files, social media, marketing analytics, CRM, ERP, helpdesk etc.) and a wealth of pre-build dashboard templates for different business functions (marketing, sales, management, HR etc.), industries (retail, logistics, healthcare, market research etc.) and platforms (Google Analytics, Facebook, Twitter, Zendesk etc.) help new users to get started quickly. datapine is a RIB Software GmbH solution.
    Starting Price: $249.00/month
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    KOLSprite

    KOLSprite

    KOLSprite

    KOLSprite: Empowers Your TikTok Business - Free & No Signup needed! Developed by YunYa Technology, KOLSprite is your free, no-signup Chrome extension & next-gen SaaS platform, empowering TikTok creators & marketers to boost growth. Unlock TikTok Success: ● Global Reach: 5+ languages (EN, CN, JP, VN, ID & more). ● Watermark-Free Downloads: Bulk TikTok video downloads. ● AI-Powered Scripting: Summarize existing scripts & generate fresh AI content. ● Unlimited Audio Extraction: 1-click MP3/MP4 audio extraction. ● Instant Script Analysis & Translation: Easily understand & adapt scripts. ● Real-Time Creator Analytics: Track location, followers, engagement, category. ● Advanced Video Filtering & Export: Sort by views/likes/comments; export data & covers. ● Trend Discovery: Uncover trending hashtags & video insights. ● Automated Browsing: Auto-scroll profiles & search for efficient research. Make smarter, data-driven decisions & accelerate your TikTok growth with KOLSprite.
    Starting Price: Free
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    RebelMouse

    RebelMouse

    RebelMouse

    RebelMouse is the always-modern SaaS CMS that helps marketers and publishers grow organic traffic by breaking from the conventional approach of legacy web technology. Writers, editors and designers need their content to rank across channels and social platforms. Businesses need traffic and content creators need a simple experience. Products like SquareSpace offer ease of use, and WordPress offers flexibility, but RebelMouse offers both, with better performance, and more traffic. Experienced WordPress and Drupal developers are able to create high-performing sites on RebelMouse with far less effort to build and to manage. RebelMouse is the only enterprise-ready SaaS platform powerful enough for a media company, but also easy enough to use out of the box for any marketing team that just wants to start generating more traffic. We are also a majority-female diverse and inclusive organization.
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    FollowerSearch

    FollowerSearch

    Bytesview Analytics

    Search Bios, Sort, Analyse, and Compare the Followers of Any Twitter Account - FollowerSearch. FollowerSearch is a Twitter Search and Twitter Analytics Tool that can help you dramatically improve your social presence and lead generation. Advanced AI-based algorithm, comprehensive database, and lots of additional features make FollowerSearch the best Followerwonk alternative.
    Starting Price: $29/month/user
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    Eclincher

    Eclincher

    Eclincher

    Eclincher brings you an all-in-one social media management platform. Offering amazing features like: publishing and scheduling posts, reply to all interactions from one Inbox (social CRM), monitoring and listening feeds, auto publishing with smart queues, suggested content, advanced analytics reporting, post approval, team collaboration, and much more. Eclincher is ranked #1 ROI platform for social media management category. 100% Guaranteed to get your WOW reaction! Eclincher is integrated with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest, Google Analytics, Canva, Zendesk, and much more. Start your absolutely FREE TRIAL today.
    Starting Price: $59.00/month/user
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    Locobuzz

    Locobuzz

    Locobuzz

    Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.
    Starting Price: $300/month
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    Rank Ranger

    Rank Ranger

    Rank Ranger

    Rank Ranger's SEO Rank Tracker is a feature-packed software providing comprehensive, daily rank reports on keyword rank, for both desktop and mobile, on 500+ search engines worldwide and extra insights on Google including SERP snapshots, local rank, SERP features, Featured Snippets discovery tool and much more. All of the reports, including many 3rd party integrations (e.g., Google Analytics, Search Console, Google Business, Yext, and a variety of PPC, social analytics, call tracking, and email marketing tools), are automatically fed into white-label marketing dashboards which are built to impress. Additional features include an SEO suite with Rank Insights (fluctuations, SERP Features, Featured Snippets, Above Fold, Search Console, Meta Tags and Local results), Site Audit, Keyword Research, and Site Explorer with Competitor Insights. Developer APIs and custom plans are available upon request.
    Starting Price: $15.00/month
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    Sotrender

    Sotrender

    Sotrender

    Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance and make data-driven decisions about their strategies. Marketers use Sotrender to compile data from their Facebook, Instagram, TikTok, and LinkedIn accounts all in one place. That way, they're able to quickly analyze their social media performance, get to know their audience better, and generate one-time or recurring reports. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. With Sotrender's AI-driven Meta Ads Optimization, marketers are able to improve their social media ads performance without increasing budget.
    Starting Price: $72 a month with 5 profiles
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    NapoleonCat

    NapoleonCat

    NapoleonCat

    NapoleonCat is an all-in-one social media management and customer service platform trusted by brands in 60+ countries. Designed for businesses, agencies, and e-commerce teams, it centralizes communication across Facebook, Instagram, TikTok, LinkedIn, YouTube, Messenger, Google Reviews, and more. With AI-powered auto-moderation, spam and hate speech are removed instantly (even under ads) - protecting your brand and boosting ROI. Teams collaborate in one dashboard to manage messages, schedule and publish content, track performance, and generate executive-ready reports. Social CRM with built-in translation ensures personalized, multilingual support at scale. Secure access control, compliance with GDPR, and automation of repetitive tasks allow companies to serve more customers without expanding headcount. NapoleonCat helps you deliver fast, consistent, and measurable social media customer care while saving time and growing smarte
    Starting Price: $79.00/month
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    Soundcharts

    Soundcharts

    Soundcharts

    Soundcharts is a full-stack solution (database, desktop, mobile apps & API) that brings together real-time and historical music consumption data, thus improving project management, reporting, and artist scouting. It monitors 2,000+ radios in 76 countries, 25,000+ charts, 10m+ playlists, and 5m+ artists with more than five years of historical data.
    Starting Price: $10/month
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    Vaizle

    Vaizle

    Vaizle

    Vaizle AI is a GPT-style Meta Ads analysis tool that converts any plain-language question into instant, visual insights. No more navigating Ads Manager or exporting spreadsheets—just select your ad account, ask your question, and get clear answers in seconds. Why marketers love it: • Instant clarity on KPIs, audiences, creatives, and performance trends • Auto-generated tables and charts you can copy or download • Multi-account comparisons in one conversation • Natural language queries—no dashboard learning curve How it works: Connect your Meta ad accounts, chat in any major language, and Vaizle AI pulls and refreshes your data daily. Export visuals and share insights instantly. Who it’s for: Agencies, e-commerce brands, and in-house marketers who need fast, accurate Meta Ads insights.
    Starting Price: $22 / month
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    Hookle

    Hookle

    Hookle

    AI-Powered social media assistant. With Hookle AI you can create posts in seconds - powered by ChatGPT, monitor, publish, and schedule posts instantly to all your social media channels with one app. Efficient planning and scheduling of social media updates saves time and keep focus on your daily business. Whether you are promoting your coffee shop, restaurant, online shop, real estate, retail, or fitness business with Hookle you can keep all your social channels buzzing on the go and easily. Also, musicians, photographers, makeup artists, health&beauty consultants, realtors, book writers, authors, and other indie businesses love the app to grow the business fast on social media. With Hookle you save time and simplify your social media management at speed. See our customer's success stories on success stories web page online
    Starting Price: $0
  • 18
    dopost

    dopost

    dopost

    dopost is a modern social-media scheduling and publishing platform that helps creators, freelancers, and agencies manage all their content from one place. It supports direct posting to Instagram, TikTok, LinkedIn, Facebook, X/Twitter, YouTube Shorts, Pinterest, Threads, Mastodon, and Bluesky, with a unified calendar, AI content generation tools, a built-in cloud media library, and client workspaces with roles and approvals. Dopost streamlines workflows for anyone managing multiple brands or projects, offering fast performance, reliable publishing, and simple, transparent pricing.
    Starting Price: 10€
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    MavSocial

    MavSocial

    Maventus Group

    MavSocial is a social media, reputational management, and advertising solution for agencies, business owners, and marketers to manage their Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, and Tumblr accounts. Publish: directly to all the above channels with options for scheduling, bulk publishing, targeting, and more, Advertise: create ads and manage campaigns for Facebook (boosted and unpublished), Twitter, Instagram, and LinkedIn, including bulk location targeting ads. Engagement: Respond to all your social media comments, mentions, DM's, ad comments + your reviews with ease from one unified inbox Collaboration: MavSocial's Incredibly flexible Teams and Brands module allows you to manage the profiles, users, and teams how you want. Reports: Beautiful downloadable reports allow you to view and analyze e the most important metrics from your social media accounts. Digital Library: Store all your digital assets in one location for quick access
    Starting Price: $19.00/month/user
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    MeaningCloud

    MeaningCloud

    MeaningCloud

    MeaningCloud is the easiest, most powerful, and most affordable way to extract the meaning from unstructured content: documents, articles, social conversations, web content, etc. We provide text analytics products to extract the most accurate insights from any content in many languages. And we do it SaaS and On-prem. We work for different industries (pharma, finance, media, retail, hospitality, telco, etc.) developing personalized and industry-oriented solutions.  Pay only for what you use, without any activation fees, minimum time commitment and with the most generous free plan of the market. If you don't like it, you can stop using it, just like that. Without software to install or infrastructure to deploy. All the reliability and scalability of solutions in the cloud, and the possibility of testing it for free.
    Starting Price: $99 per month
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    BoomSonar Suite

    BoomSonar Suite

    Tick Tock Boom

    Our self-developed BoomSonar is a real-time web & social media monitoring, reporting, analysis and management program. In addition to social media monitoring, BoomSonar offers account management, online reputation management, R&D applications, research, push notifications and many other services that can be designed according to your needs. We know your needs in the digital world. That is why we want to introduce you to BoomSonar, Turkey’s first and most comprehensive real-time web & social media monitoring, reporting, analysis and management program. BoomSonar allows you to search any subject, including your brand and competitors, in real-time on approximately 1.6 million Turkish websites and social networks, plus over 420 million websites and social networks in English and other languages. BoomSonar is Turkey’s first and most comprehensive, real-time search engine and web & social media monitoring, reporting, analysis and business intelligence software.
    Starting Price: $75 per month
  • 22
    Infegy Atlas
    Discover, research, and understand audiences, brands and competitors with the most intuitive social listening tool with the only truly unlimited search system. Infegy Atlas offers premier social listening tools and services, helping you understand audiences and consumers like never before. Turn billions of online conversations into actionable consumer insight that can help you with market research, customer persona development, brand research, campaign tracking, competitive intelligence, demographics, industry white space, sentiment analysis, influencers, crisis management and more. Don’t just analyze social data, present it with style.With our reporting platform Infegy Canvas, you can create custom reports with data directly from Infegy’s social listening and intelligence platform. Leverage Canvas for client presentations + full-service reporting, and team meetings to keep everyone up to speed with beautiful reports, no design experience required.
    Starting Price: $1200.00/month
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    PublBox

    PublBox

    PublBox, Inc.

    PublBox is a powerful, simple, all-in-one social media management tool that helps small business owners reduce social media marketing costs, save time, increase productivity quickly and drive better business results. PublBox offers scalable and affordable plans to fit any budget and achieve any goal. Our incredibly easy-to-use product features include: Social Media Scheduler for automated instant publishing and scheduled sharing to all social media channels. Social Media Graphics Designer allows to create amazing visuals in minutes with little or no design skills. 2,5 million free photos and videos Automated content integration and instant delivery tool allows to share fresh content to all social media apps in a single click. Social Media Analytics provides actionable insights into how to maximize business results. PublBox is an incredibly easy-to-use social media marketing tool, that allows our clients to manage all social media networks from one nice to eye dashboard.
    Starting Price: $19/month
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    Storyclash

    Storyclash

    Storyclash

    Measure the return of your campaigns, events and influencers on Social Media. Make better decisions by instantly measuring the return of your social media marketing campaigns. Instead of slowly digging through social media data and manually saving relevant Stories & Posts, Storyclash supercharges your efforts. Measure and understand the ROI of your marketing campaigns on social media. Storyclash allows you to create and share social media reports with historical & real-time data in minutes rather than hours. Get fast reports during or after an event. Make better investment decisions for your event marketing. Influencer monitoring. Stay ahead. Measure the impact of your influencer collaborations on all relevant platforms. Make better decisions, with brand- and performance KPIs such as media value, social interactions and Share of Voice. Social media reports are created, personalized and shared in minutes. Get answers instantly with historic & real-time data.
    Starting Price: $2000 per month
  • 25
    Macaw.pro

    Macaw.pro

    Macaw.pro

    Macaw.pro is an ads library for Facebook, Instagram and MyTarget with powerful search and analytics. Macaw has over 230 million creatives from all over the world, and their number is growing by 1 million per day. Get inspired by the best ad creatives from Facebook (all the placements). Track, search, filter, download, use, and take your profits from the best user acquisition practices in the World. Macaw contains ad creatives from currently running campaigns as well as the ones, which are not active anymore. This data cannot be taken from the Facebook Ad Library. Here are the core features of Macaw: - The completeness of data: Ad Creatives of all formats and GEOs from Facebook (feed+story), Messenger, Instagram (feed + story), FAN. - The accessibility of data : Numerous filters for you to get exactly what you’re looking for. - The agility of Service. If something you’re looking for is not in the Gallery yet, it will be promptly added without any additional charge.
    Starting Price: $79 per month
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    Seeker

    Seeker

    Seeker

    Always worrying about optimizing the posts’ performance? A must-have social marketing tool in 2021! Combining Engaged Fan List, Behavior Analytics, Customized Tag Management and Ads Audience Tool together. Start the awesome journey now! Check our AI analytics insight and the engaged fan list. What is even better, there are lots of features to help you grow your Page! You can categorize fans with tags automatically via any interaction - reaction, comment or message. You get to understand posts’ performance via auto-analysis report and also get improvement suggestions. Finish everything here: creating posts, setting tracking URLs, and following the trace of post-click performance at once. Try features of Seeker for free now, no credit card needed. For marketing teams with less than 5 products, you'll be able to use most of the Page growth tools. Recommended to all marketing teams to enjoy the full Page growth tools such as tags, tracking URLs, and URL clicking list.
    Starting Price: $10 per month
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    KPI6

    KPI6

    KPI6.com

    KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.
    Starting Price: $15,000 based on usage
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    CoCo

    CoCo

    CoCo

    With CoCo you can easily track success metrics and optimize your campaigns in real-time. CoCo also provides detailed analytics and reports for more in-depth analysis. You find influencers, check their profiles, and compare them before launching As well as seeing how your content performs against your competitors, you can also get insights into how to increase engagement and reach. One of the most impressive features is that you can create a watchlist with unlimited social media accounts. All of this data is presented in an easy-to-understand dashboard, so you can monitor your campaigns and make adjustments quickly. CoCo also makes it easy to manage multiple accounts and teams, so you can stay organized and on top of your campaigns.
    Starting Price: €19 per month
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    Onlypult

    Onlypult

    Onlypult

    A single platform for scheduling posts and analytics for Instagram, other social media, blogs, and messengers. One control panel for Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, VKontakte, Odnoklassniki, Pinterest, Medium. Auto posting of scheduled publications to all supported social networks, blogs, and messengers. The number of scheduled posts is unlimited. Posting right now or at a specific time. Set time quickly using specific periods or planners. Setting scheduled post deletion after a specified period of time (the feature is available only for particular social networks). Save posts to drafts to get back to them later, and edit or copy them to post on another social media account. Publishing up to 20 posts to a social media account at once and creating posts by drag-n-dropping them from PC. Posting to multiple social media platforms accounts at once.
    Starting Price: $25 per month
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    Attribution

    Attribution

    Attribution

    Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.
    Starting Price: $1000/month
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