Best Web Analytics Software
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Compare the Top Web Analytics Software as of January 2026
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What is Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.
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1
Luigi's Box
Luigi's Box
Luigi's Box is a search and discovery solution designed specifically for e-commerce websites to improve the customer experience and achieve desired revenue. Search Recommender Product Listing Shopping Assistant Analytics Through years of operation, Luigi's Box earned several awards. Our advanced features helped companies such as Under Armour, Nespresso and Notino to successfully increase search usage and conversions. Luigi's Box is easy to use and has a user-friendly interface, making it suitable for businesses of all sizes and kinds. We understand that e-commerce businesses have unique needs, and a good product discovery solution should offer a range of advanced features to allow them to tailor the search experience to their specific needs. Luigi's Box offers a quick and easy integration that doesn’t require deep technical knowledge. You need to just paste the tracking script into the header of your web. We also offer various types of implementation to choose from.Starting Price: See our Pricing -
2
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
3
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
4
Woopra
Appier
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
5
Kissmetrics
Kissmetrics
Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.Starting Price: $500.00/month -
6
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
7
AiTrillion
AiTrillion
AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention. Send welcome messages to build a strong relationship with them. Let them know about your new arrivals or best-selling products or introduce a welcome discount code right after they subscribe.Starting Price: $29 per month -
8
Littledata
Littledata
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. - Increase abandoned cart flows revenue in Klaviyo with improved flow triggers - Enhanced Conversions for customer matching and lower CAC in Google Ads - Improved Event Match Quality Score in Meta Conversions API - Power up Google Analytics (GA4), tracking checkout steps and recurring orders - Built for data experts - making it ridiculously easy to get accurate dataStarting Price: Free -
9
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
10
Sales & Orders
Sales & Orders
Our software is designed to help e-commerce retailers expand the reach of their products, drive more valuable traffic to their store, and dramatically increase revenue. With one amazing platform, you can optimize your product data, generate feeds and optimize everything from titles to shopping ads so you can reach more shoppers and crush your revenue goals. Get your products out there and in front of consumers on today's top e-commerce marketing channels by leveraging our app's fully integrated product data feed optimization tool. Create easy-to-manage shopping campaigns for Google Shopping, Bing Shopping and gain access to in-depth reporting that shows you the true value of every product listing. Our app lets you easily identify top selling products, reduce wasteful spending, and reallocate your budget so you can focus more on your bottom line.Starting Price: $150.00/month/user -
11
AB Tasty
AB Tasty
AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.Starting Price: $42.00/month -
12
Segmentify
Segmentify
If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!Starting Price: $750.00/month -
13
Elevar
Elevar
Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.Starting Price: $50 per month -
14
Zuitte
Zuitte
50+ powerful tools that help everyday entrepreneurs run and grow their businesses from one convenient location. Master the essentials and without breaking the bank! Zuitte offers a full stack of software designed specifically for modern entrepreneurs to help run and grow your business from one convenient app. Zuitte software is purpose built for dropshippers, Amazon FBA sellers, YouTubers, social influencers, freelancers, and everyday entrepreneurs for mastering the business essentials without breaking the bank. Zuitte combines the core functionality of all your favourite apps into one place to make growing your business easier than ever. Build and connect your messenger bot to Zapier for advanced automation, send emails from your own unique mail servers, view SimilarWeb enhanced analytics on market leading competitors and more! Grow, market, and manage your business without the hassle of multiple logins and excessive monthly fees.Starting Price: $79 per month -
15
Makeme.click
MakeMeClick
Get ultimate control over your traffic, track each and every event and intelligently distribute your leads. All, in one user friendly interface, with the most simple API Integration you can imagine. Take control over your traffic and maximize your potential with our unique proactive leads splitting and distribution system. Re-distribute your leads effectively and gain a lasting revenue stream. With our dozen of already integrated partners, connecting to your clients has reached a new level of ease. Take advantage of our already-in-place and ready-to-use technologies for hassle free integration. Build and manage your own network and connect to our system as an advertiser, within less than a day. Our API is based on simplicity, designed to ensure seamless integration without and heavy duty development or risk.Starting Price: $229 per month -
16
heatmap
heatmap.com
heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic. Most online contents are short-lived and only real-time analytics allow you to act right on time. The heatmaps appear in seconds on your screen, and are constantly updated: no need to reload your page! Edit your content, change a picture, then see the impacts of your change immediately. Installing heatmap takes a minute: just add our simple JavaScript tag, and you are set to go! Our tag is very small (<8kB) and asynchronous, so it won't slow down your pages. The tag works with all browsers (even IE7!), ajax navigation, fixed elements, etc. and handles rendering differences between users (e.g. ads, responsive design, zooming, customizable widgets), and is configurable, if need be.Starting Price: $117 per month -
17
AFS Analytics
AFS Analytics
From User Behavior to Ad Campaign Performances, AFS Analytics helps you, day after day, gather, stock, quantify and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset. A priceless resource to help you grow your online business. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor at any time the performance of your website. Every day, from the very first hours, Machine learning and AI based forecasts will help you to detect any new major trend. Will your website experience through the day an unusual traffic spike? Will your online store sales break a new record? You will know even before it happens. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor performance.Starting Price: €16.95 per month -
18
BidX
BidX
So that you have the time to focus on your core business. We have developed a web application that uses machine-learning algorithms to continuously analyze the performance of your advertisements, making them more profitable through bid and keyword adjustments. Leave the time-consuming process of researching relevant keywords to us! We’ll make sure that your products appear as soon as prospective customers make a promising search query. We won’t leave you alone! The Amazon Ads business can sometimes seem like a jungle of different possibilities and information. We help you evaluate your data to realize your advertisements’ potential, discussing your campaigns and ad performance together in regular strategy phone calls. We simplify the workflow needed for profitable Amazon Advertising, giving you the time to focus on your company’s essentials. Automated bid adjustments ensure a more profitable use of your ad budget.Starting Price: €149 per month -
19
TUNE
TUNE
The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.Starting Price: $499 per month paid annually -
20
Measurementplan
Measurementplan
Today when you configure web analytics tracking it can get messy really fast. Documentation becomes outdated and I thought there was a better way. It's time consuming to create instructions for developers to implement code snippets that enhances data collection. With Measurementplan you can outline tracking events right on your website, it works with a chrome extension that enables templates for standard and custom events for platforms like Google Analytics 4 and Meta Ads.Starting Price: €99/month -
21
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
22
Webtrends
Webtrends
To get the most out of your SharePoint environment, you need to know how it’s being used and if it’s creating a return on your investment. Webtrends Analytics for SharePoint was designed specifically to understand the details of SharePoint and is used by leading enterprises worldwide to measure user behavior and increase ROI. Making an investment in SharePoint can involve multiple teams and stakeholders, complex design, deployment and training, and the migration of thousands of critical assets into the platform. With such a commitment, it’s important to know that it’s performing as expected. With Webtrends Analytics for SharePoint, you can prove exactly how SharePoint is delivering value to your organization through reports on traffic, content, engagement, and technology segmented by User or any user attribute (e.g. Department, Location, etc.). With a wealth of out-of-the-box reports, Webtrends offers the leading measurement solution for SharePoint. -
23
Gainsight
Gainsight
Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes. -
24
Econda
Econda
econda provides you with the most innovative SaaS solutions to fire up your data-driven business. Valid, readily available web data acquisitions and high performance data analyses are among our core skills, along with automatic data calculation, data mining and machine learning procedures. And let’s not forget our ingenious management of product recommendations and our customization of web offers through personalization. econda is the technology company for people who love data and who are “nerdy” enough to love dealing with it day in, day out. Our passion is our expertise. With the econda SaaS solutions we can help you and your company create the perfect foundations for increased, sustainable success in e-commerce and e-business. Things we take for granted in one-to-one communication can be applied to all other channels of communication too. Obviously you would never point gentlemen in the direction of the ladies department. -
25
Unsupervised
Unsupervised
Unsupervised automates analytics so revenue teams go straight to why metrics are failing or succeeding, surfacing hidden growth opportunities without endless dashboards. Unsupervised automates the prep and analysis of complex data, discovering the most critical KPIs, and tracking ROI over time. Business and data teams use Unsupervised to drive growth, reduce costs, and mitigate risks without additional data science investment. This is why customers leveraging Unsupervised have already found more than $140 million in opportunities this year alone. -
26
Piano
Piano
The Piano platform consists of four integrated products. Analytics Piano Analytics is a data harvesting and analysis toolset. While Piano Analytics competes with other broad-based marketing and behavioral analytics tools, it excels in compliance-critical environments and differentiates itself with several unique capabilities and datasets. Activation Piano Activation includes Composer, the world’s most widely-deployed experience rules engine, and VX, our subscription commerce platform. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated known and anonymous user segmentation as well as the output of customer segments to both Piano applications and external systems. Amplifier Our suite of audience development tools includes organic and paid social media campaign management, as well as newsletters and push notifications. It is designed to merchandise content that drives traffic to owned-and-operated digital properties. -
27
Wizaplace
Wizaplace
Wizaplace : the all-in-one marketplace creation plateform Wizaplace supplies an all-in-one platform for creating marketplaces. The Saas solution integrates in a single environment all the required functions to build and manage a marketplace. The plateform is based on a completed functional core with back office for administrator and sellers, and front office for clients. Wizaplace offers an easy-to-use, complete and strong solution for any type of marketplace : BtoC, BtoB, CtoC, products or services. Strengths of Wizaplace solution - Intuitive all-in-one solution - Quick implementation of marketplace - No commission on Wizaplace's customers' sales - A robust Saas technology Companies from all sectors and sizes have chosen Wizaplace to launch a marketplace : startups wanting to quickly validate their business model as large groups looking for growth levers. -
28
Monetate
Monetate
Monetate is an all-in-one personalization solution that empowers companies to get smarter about their customers and deliver engaging experiences across all digital touchpoints. Monetate has been recognized across the industry, achieving recognition as the #1 Personalization Provider to the Top 1000 E-Retailers. Our customers also agree, as Monetate is also the winner of 3 TrustRadius Top Rated Awards. With over 14 years of personalization experience, Monetate has a proven track record of delivering ROI. Create and deliver compelling experiences with the supported of experienced experts, proven playbooks, and actionable insights. From sophisticated A/B testing to AI-driven personalization, harness patented technology to delight your customers with impactful individualized experiences, resulting in increased engagement, conversions, and lifetime value. Monetate provides business users a simple, WYSIWYG interface that delivers personalized experiences at the speed of thought. -
29
Qubit
Qubit
Hundreds of brands use Qubit CommerceAI to power the next generation of product recommendations, badging and insights to build exceptional customer experiences. Learn which products drive performance and which don't, through automated insights you can action. Qubit CommerceAI generates a model per shopper to make every customer interaction more relevant. Qubit fuses data, intent, and design tools to enable your team to create more effective customer experiences. By collaborating with real eCommerce teams we've built the next-gen personalization tool. No code. No clunkiness. The world's first customer-to-product recommendations engine, made possible with deep learning technology. Harness the power of our model-per-shopper technology and layer on business rules to create the most relevant product recommendations to date. Access the same recommendations technology that drives the unrivaled success of YouTube and Google. -
30
CAKE
CAKE
Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
