Best Web Analytics Software

Compare the Top Web Analytics Software as of January 2026

What is Web Analytics Software?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.

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    Semrush

    Semrush

    Semrush

    Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.
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  • 2
    GetCito

    GetCito

    GetCito

    In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. GetCito, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, GetCito tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. GetCito offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with GetCito.
    Starting Price: $19 month
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