With B2 B-focused market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector. Today’s sales process is largely independent, with 68% of buyers preferring to research on their own before creating a shortlist. If your website doesn’t connect with your buyer’s priorities, or your content doesn’t show up where they are looking, you are likely to lose a lot of prospects. If you have a new solution that you think has a different set of buyers than your current solutions, investing in buyer persona research can ensure a strong initial marketing and sales push. Cascade Insights helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services. We take a lot of pride in our specialization. We don’t work outside the B2B tech sector, and we don’t do B2C. Our clients range from enterprise tech giants to startups.