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Check this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Traffic and deliver ads
Offerwall is now generally available
Offerwall gives your users flexible options to access content, turning engagement into monetization. Unlock new revenue streams by monetizing your most engaged users seamlessly within the Privacy & messaging builder. Learn more about Offerwall messages, or set up Offerwall in Google Ad Manager.
Report and Optimize
New Skillshop e-learning course certification: Interactive reports in Google Ad Manager
Learn how to get the most out of Ad Manager through e-learning designed by our platform experts. Get familiar with Interactive reporting with four new training modules:
- Discover Interactive reports in GAM
- Create an Interactive report
- Export, Share or Copy an Interactive report
- Performance Alerts with Flags
To get started with these modules, enroll in the course Drive advertising revenue with Google Ad Manager. Learn more about this and other courses at Take Skillshop e-learning certification courses.
Total revenue metric renamed
The revenue metric "Total CPM, CPC, CPD, and vCPM revenue" has been renamed to "Total revenue." We made this change to simplify metric naming as we continue to expand support for conversion types, such as with the alpha launch of Competed Views for video ads.
OriginalPublisherProviderID in Data Transfer
Ad Manager launched a new field to Data Transfer, based directly on your feedback. "OriginalPublisherProviderID" gives publishers unencrypted PPID for easier analysis, user matching, and seamless integration with their systems. Learn more about setting up Data Transfer files.
Advertiser Domain in Data Transfer
We launched a new beta field to Data Transfer for "Declared Advertiser Domain," which will include the domain communicated on a bid response for a programmatic ad. For details, explore Data Transfer fields.
Interactive reports: Updates based on your feedback
We've added the following new metrics and dimensions to Interactive reports, giving you even deeper insights into your ad performance:
| Dimensions | Metrics |
|---|---|
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View other Interactive report updates based on your feedback.
Policy
Universal Opt-Out Mechanism provisions update
Similar to the Colorado Universal Opt-Out Mechanism (UOOMs) provisions, additional US States including Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, have similar UOOMs provisions that require Global Privacy Control (GPC) signals opt the user out of ad targeting, sale, or share of data. For users in Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, Google will receive GPC signals directly and trigger RDP mode for those ad requests.
New comprehensive US state laws coming into effect
New comprehensive US state laws coming into effect include: the Tennessee Information Protection Act (July 1st), the Minnesota Consumer Data Privacy Act (July 1st), the Maryland Online Data Privacy Act (Oct 1st), the Indiana Consumer Data Protection Act (INCDPA), the Kentucky Consumer Data Protection Act, and the Rhode Island Data Transparency and Privacy Protection Act (Jan 2026).
Google's approach in these states is similar to that of existing US states with active comprehensive laws. Activating RDP mode turns off ad personalization, which may assist publishers in honoring opt-outs for targeted advertising and avoiding activities that could be considered a "sale" or "sharing" of user data.
Please note that publishers should still work with their legal teams to understand if RDP is the appropriate solution for their compliance. Publishers who currently leverage the RDP should work with their legal teams to understand if they should expand their use of RDP in additional states.
Other product or Help Center updates
US state regulations messages update for Privacy & messaging
The US state regulations messages available in the Privacy & messaging tool have been updated to support publisher compliance with new state privacy regulations in Florida, Maryland, Minnesota, and Tennessee. To use these new settings:
- Existing US state regulations messages: Edit the message in Privacy & messaging to adjust the Targeting settings in the message builder to include the newly added states.
- New US state regulations messages: All available US states will be selected by default in the Targeting settings in the message builder.
Learn more about US state regulations messages.
Best practices for resource-efficient ad serving
We’ve posted an article in the Ad Manager Help Center that includes information on the environmental impact of digital ads and provides some suggestions on how publishers can act. To review the best practices, visit A publisher's guide to reducing carbon emissions.
Coming soon
Total optimization lift (%) metric deprecated
The Total optimization lift (%) metric has been deprecated in the Reports tool and will be removed from Ad Manager in early 2026. This metric became irrelevant in 2019 after the transition to first-price auction.
Deprecating Ad Technologies opt-in in Protections
The Ad Technologies opt-In control in Ad Manager Protections will be deprecated the week of July 7, 2025. This control, which requires publishers to opt in to specific technologies from a blocklist, has become obsolete. The control may negatively impact revenue in its default state, and its privacy and brand safety functionalities are no longer effective. No action is required from publishers.
- Publishers will continue to block VPAID by default, and have control to opt in on specific inventory. All existing settings with respect to VPAID will remain unchanged.
- To manage ad tech vendors in regulatory regions, please continue to use your CMP to collect and manage user consent as necessary.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.