Mobage

Not moobage. That's something entirely different.

Mobage (モバゲー Mobagē, from "mobile game") is a social mobile gaming platform and publisher for Android devices. Midway through its lifespan in western markets, it was rebranded as DeNA (ディー・エヌ・エー Dī Enu Ē, "D-N-A"), the name of the company that owns and maintains the platform, which was founded in Tokyo in 1999.^[1] Mobage hosted many games you've never heard of—such as Age of Legends, Ant Smasher, and CityLand—and published a few Transformers games designed to part you from your money as quickly and joylessly as possible.