Monks

Are you ready to move from people-led models to fully agentic systems? Our next 25 Minutes of AI session is happening on May 28th at 15:00 GMT, and we are ready to show you the roadmap for this transition. 🧠 Our Managing Director The Netherlands, Vanessa Noordervliet, will be joined by our Group Creative Director, Luisa Consuegra Rodríguez, and our Senior Innovation Director, Matthijs Klip, as they deconstruct a bold client project that brought AI-native thinking to life. Together, they will peek behind the scenes of a success story where technical implementation and creative craft combined to bring bold ideas to fruition. Reserve your spot now and join us live to see how we are closing the gap between signal and response. 🚀

Creativity has the power to change lives, and we are deeply honored to see that impact recognized. 🏆 We have won a Bronze Pencil at The One Show in the Creative Use of AI category for My First Voice! Developed in collaboration with the Centre for Community Initiative in Northeast India, this AI-powered solution transforms nonverbal children’s natural sounds into personalized speech in under five minutes. We are incredibly proud of the teams who built this technology to give a voice to those who need it most, and we look forward to scaling this system across India to reach even more families. 🌟

We helped redefine the meaning of a scary good deal. For the first time in the history of the series, Stranger Things leaned into its TV-MA rating, and we saw an opportunity to turn collective terror into a dynamic pricing currency for Pringles in Brazil. 🇧🇷 By using proprietary AI to perform real-time facial mapping of top Twitch streamers, we linked a Fear Index directly to live Amazon pricing. As the horror intensified on-screen, our technology automatically crashed prices to as low as $0.09 and pushed dynamic purchase links into the live chat. 📉 This approach turned authentic reactions into a frictionless, performance-led shopping game. The results speak for themselves, with a 1,150% surge in orders and a 432% increase in sales. It turns out that when the screaming starts, the savings taste even better. Check it out. 👇🏽

What works well now in a rapidly shifting media environment? A couple of weeks ago at the @WorkWell conference in Toronto, our Creative Director, Julia Ippolito, tackled this very question alongside North America's women in PR. 🎤 The insightful conversation centered on the vital reflex of taking a step back from daily execution to analyze exactly where the industry is heading. Because static playbooks cannot keep pace with modern complexities, our focus must remain on what we build next to stay credible and deeply impactful. 🗺️ The truth is that there is no stagnant framework that stays still in a fast-moving landscape, and true industry impact comes when we stop looking for existing answers and start designing the future ourselves. ✨

Following the recent announcement of his appointment, our Managing Director, France, @Emmanuel Anjembe, sat down with @LBB Online to share his strategic roadmap for the region. 📈 In the exclusive feature, he dives deep into the dual mission of taking vibrant French brands to the global stage while simultaneously helping international brands land authentically in France. He also reflects on how his unique early experiences as a teacher and sociologist taught him to value deep clarity, absolute honesty, and a quick step back over industry buzzwords. “The lesson I’m carrying into leadership is that systems beats stardom. Look at PSG: the galactic era, Messi, Neymar, Mbappé – they produced spectacle, not titles. Strip the stars out, build a real system and then suddenly the team wins,” he shared. “The next decade won't belong to agencies built around one creative genius. It'll belong to the ones with the strongest collective intelligence: humans, frameworks, AI, clicking together.” Catch the full conversation to read about his vision for building the next era of agency growth. 👉🏽 https://lnkd.in/ewEUqsKw

Most brands experiment, but few do it fast enough to double their rate of growth quarter over quarter. We have partnered with Coursera to scale global enrollments by prioritizing relentless experimentation and focusing on the signals that actually move the needle. 📈 At AdExchanger’s Programmatic AI conference, our VP of Growth, Geneva Mueller, will be joined by the VP of Growth at Coursera, Abhay Doshi, for a session titled The Incrementality Edge: Lessons from Coursera’s Global Scale. Together, they will reveal the AI-powered methodologies that fueled their full-funnel expansion and explain why testing for lift is the only way to stay accountable to revenue. 🚀 Join us on May 20 at 9:30 am at the MGM Grand Las Vegas to learn how to sift through data noise and capture the halo effect of new channels. It is the perfect opportunity to see how a practitioner-led approach to experimentation can transform your marketing organization into a high-velocity growth driver. Check out the full Programmatic AI schedule here. 👉🏽 https://lnkd.in/g5Pf2Y_9

We're strolling down macabre memory lane as we reflect on the evolution of experiential marketing. For the second season launch of “Wednesday” on Netflix, we kicked off a conversation by leaning into the contrast between a colorful local landmark and the spooky series. 🌑 By painting a section of the iconic Caminito in Buenos Aires—one of the most photographed streets on the planet—completely black, we sparked an immediate controversy that captured global attention before we even revealed the full activation. This teaser paved the way for Darkminito, an immersive experience that turned a vibrant neighborhood into a dark world for fans to explore. 🕸️ The results remain a powerful example of how creative craft drives measurable impact, with over 100M in earned media and record-breaking search interest on Google Search. More than 35,000 visitors stepped into the reality of Wednesday, where our team even arranged for Thing to replace the famous Lionel Messi figure. Even today, the project continues to inspire our approach to building cultural momentum for our partners. Take a look at the work below. 👇🏼

At the D&AD Festival 2026, we are moving past the fear of replacement to focus on the power of partnership. Our Co-founder and Chief AI Officer, Wesley Haar, ter Haar, is taking the stage for the AI Accelerator to host a session titled “From Hype to Hands-on Craft.” The AI Accelerator is a hands-on session designed to demonstrate how AI can amplify creativity without compromising the integrity of craft. During his session, he will provide an honest assessment of where AI adds value in ideation and production, and where the technology still has room to grow. 📈 Check out adobo magazine’s breakdown of D&AD Festival’s AI Accelerator and join us on May 20 at 15:40. 👉🏽 https://lnkd.in/g-kjynB9

Is your marketing built for scale but failing at speed? In a world where algorithmic visibility is decided in real time, brands that can’t respond instantly risk disappearing. Our Vice President Business Client Lead, Paula M., sat down with The Drum for their Problem Solved series at POSSIBLE to discuss why traditional agency workflows are reaching a breaking point. During the conversation, she explores how we are shifting the focus from manual workloads to agentic systems that enable brands to act at the speed of culture without losing strategic control. By blending human intelligence with AI, we help our partners collapse timelines and build adaptive ecosystems that solve the speed-quality paradox. 🤖 As we enter a post-agency era, success is defined by the systems you build to maintain relevance. You can watch the full interview and dive into our latest insights on orchestration over on The Drum.  👉🏻 https://lnkd.in/ek7BFTS2