VML Enterprise Solutions

Better journeys lead to better results. If your campaigns feel slow, hard to manage, or not performing well, this guide can help you improve fast. Download the guide: https://lnkd.in/eCKx-usU Or talk to Penny Townsend about our complimentary consultation. #MarketingCloud #CX #Automation #Salesforce #Growth #Datastrategy 

What happens when your next customer doesn’t search for your brand, but asks AI what to buy instead?    Discovery is changing fast, and AI-powered recommendations are beginning to reshape the entire commerce journey. The future of commerce is agentic.    Together with Shopify and Google, and led by Julie Austin at VML, we’re exploring what this means for brands in Part 1 of our Agentic Commerce series: The New Rules of Discovery.📥     Download now: https://lnkd.in/e6eDJMU8 #AI #Commerce #Ecommerce #AgenticCommerce

How do you scale AI-powered personalization without losing your brand’s identity? Today’s consumers expect every interaction to feel personal, but 45% say brands miss the mark. Discover how to strike the right balance from VML’s Chase Howell: https://lnkd.in/gfJqeykc #MarketingInsider #AI #Personalization marketinginsider

Since joining WPP, CEO Cindy Rose OBE has been reshaping the company to be simpler, more collaborative – and ready for an AI-powered future. From breaking down silos to uniting capabilities under WPP Open, her focus is clear: helping clients navigate change, embrace innovation and unlock new sources of growth. The Wall Street Journal profiles her first months in the role, her approach to transformation and her vision for WPP’s next chapter. Read more: https://ow.ly/WIYa50YWqmb #WPP #TrustedGrowthPartner #AI #Innovation #Marketing #Growth

WPP Enterprise Solutions is proud to sponsor Salesforce Connections 2026. Join us at CNX in Chicago on June 3–4 to explore enterprise-ready solutions transforming customer engagement. Stop by our sponsored coffee bar at the Campground and connect with our team. We’ll also be hosting speaking sessions focused on practical strategies to help brands scale smarter and move faster with AI-powered marketing. Featured Session: "Bridging MCE to Agentforce Marketing: Tips & Tricks" • Leandro Ribeiro • June 4 - 2:00–2:20 PM | Theater One - Campground Request a meeting with us at CNX 2026: https://lnkd.in/gWu23bN8 #CNX2026 #WPPEnterpriseSolutions #CustomerExperience #DigitalTransformation #Salesforce

It has been a week since the 2026 Digital Shelf Summit wrapped up in Atlanta, and one message came through loud and clear: the digital shelf as we knew it is evolving fast. Here are the key takeaways from three days of conversations with some of the sharpest minds in digital commerce and PXM: 𝐓𝐡𝐞 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐒𝐡𝐞𝐥𝐟 𝐢𝐬 𝐫𝐞𝐚𝐥 — 𝐛𝐮𝐭 𝐤𝐞𝐞𝐩 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 AI agents are increasingly part of the shopping journey, but they're not taking over. Think of agentic commerce as a new channel layered on top of the ones you're already managing. The fundamentals still win. 𝐂𝐥𝐞𝐚𝐧 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐦𝐨𝐚𝐭 The brands winning right now aren't necessarily the ones with the best creative — they're the ones whose data is structured, validated, and discoverable. Whether it's a human shopper or an AI agent doing the browsing, discoverability beats everything else if the foundation isn't solid. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐚𝐠𝐞𝐬 𝐬𝐭𝐢𝐥𝐥 𝐜𝐥𝐨𝐬𝐞 𝐭𝐡𝐞 𝐝𝐞𝐚𝐥 95% of AI-driven transactions still complete on retailer PDPs, not inside chatbots. Agentic commerce raises the stakes on product imagery and content quality — it doesn't replace it. 𝐀𝐈 𝐞𝐧𝐚𝐛𝐥𝐞𝐬 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐛𝐞𝐭𝐭𝐞𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐢𝐦𝐞-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 The biggest unlock isn’t AI replacing your team — it’s AI enabling your team to create more content, across more channels, faster than ever before. Freed-up capacity can go toward strategy, creativity, and growth. But unlocking that opportunity isn’t just a technology decision. It requires change management, clear governance, and human oversight. The opportunity is real — scaling PXM with intelligence, not replacing the people who drive it. The bottom line: the question isn't "will AI take over?" It is: "𝘐𝘴 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘢𝘵𝘢 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘱𝘦𝘳𝘧𝘰𝘳𝘮 𝘸𝘩𝘦𝘳𝘦𝘷𝘦𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘣𝘦𝘪𝘯𝘨 𝘮𝘢𝘥𝘦?” WPP VML The Digital Shelf Institute

🚨 𝗠𝗼𝘀𝘁 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗔𝗜 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗻𝗲𝘃𝗲𝗿 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗽𝗶𝗹𝗼𝘁 𝘀𝘁𝗮𝗴𝗲. Not because the technology fails - but because users don’t trust the output enough to rely on it in real business processes. In regulated industries, accuracy is only the beginning. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝗜 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗯𝘆 𝗹𝗲𝗴𝗮𝗹, 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲, 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗲𝗮𝗺𝘀. Join the British Polish Chamber of Commerce (BPCC) and VML Enterprise Solutions for a practical webinar on implementing AI products in enterprise environments - from MVP to scalable, trusted solutions. 💡 𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝘄𝗲 𝘄𝗶𝗹𝗹 𝗱𝗶𝘀𝗰𝘂𝘀𝘀: 🔹 Why AI pilots stall after the MVP phase 🔹 How to identify processes that are actually ready for automation 🔹 Balancing technical, business and user-perceived accuracy 🔹 Designing feedback loops that improve adoption and trust 🔹 How to communicate AI realistically to stakeholders focused on risk, cost and reliability 🎤 Speaker: Bartosz Dolata Product Manager of Brand Guardian at VML with 15+ years of experience in technology, product leadership and AI-powered enterprise solutions. 📅 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗼𝗻 𝟮𝟳 𝗠𝗮𝘆 𝗮𝘁 𝟭𝟬:𝟬𝟬 𝗔𝗠 𝗕𝗦𝗧 / 𝟭𝟭:𝟬𝟬 𝗔𝗠 𝗖𝗘𝗦𝗧 𝗳𝗼𝗿 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗔𝗜 𝘁𝗵𝗮𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗲 - 𝘄𝗵𝗶𝗹𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘂𝘀𝗲𝗿 𝘁𝗿𝘂𝘀𝘁 🌍 The webinar will be conducted in English. 🔗 Explore how enterprise AI moves from hype to trusted implementation: https://lnkd.in/dhnsP3Np

AI is helping organizations rethink what’s possible. 77% of businesses are already evolving their strategies with AI  That’s not disruption... That’s growth in motion. Progress happens when strategy meets action. Download the report: https://lnkd.in/g_GUZYZE VML Salesforce #DigitalTransformation #Innovation #Strategy #Salesforce #Transformation

Is your current platform stopping you from growing? Discover how Shopify can help your business innovate and scale. Download 'The Enterprise Migration Manual' and take the first step today. 🔗 https://lnkd.in/g5B2mnUz #Shopify #EcommerceGrowth #DigitalCommerce #digitaltransformation #Shopifymigration  

Want to know how top enterprises are reducing cost and increasing speed at scale? We’re sharing exactly that at Salesforce Connections 2026. Meet WPP Enterprise Solutions at CNX and get a first look at the strategies reshaping enterprise customer experience. 📍 June 3–4 | Chicago Stop by our sponsored coffee bar on the Campground and connect with our team. Join our two speaking sessions to hear real-world use cases, proven results and insights we don’t share online. 👉 Request a meeting at Salesforce Connections: https://lnkd.in/gWu23bN8 #SalesforceConnections #WPPEnterpriseSolutions #DigitalTransformation #EnterpriseCX #AIInnovation #CNX2026 #Salesforce