The ad industry's new pitch: being human is its superpower
5 min read
A wave of patent lawsuits is hitting big news publishers, including Gannett and The Guardian
Publishers sued by Rich Media Club include Comcast, Guardian Media Group, Gannett, News Corp's UK publishing arm, and MediaNews Group.
6 min read
Netflix goes big in video podcasters with a new Spotify deal
Netflix will stream Bill Simmons' and other popular video podcasts in a semi-exclusive Spotify deal that will see the shows come off YouTube.
3 min read
Exclusive
Reddit raids Madison Avenue with a key advertising hire
Reddit's ad business grew 84% year-over-year in its most recent quarter. It's making a new hire to deepen relationships with the ad agency community.
3 min read
David Ellison's feelings about the news business are … complicated
David Ellison of Paramount Skydance vows to restore trust at CBS News while maintaining an apolitical stance and appealing to centrists.
2 min read
LeBron James' Hennessy ad stunt generates buzz, but raises eyebrows among branding experts
LeBron James' new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively generated buzz.
3 min read
Exclusive
Group Black cofounder calls for board's removal, citing 'serious concerns' about its conduct
Group Black cofounder Richelieu Dennis is calling for a shake-up at the prominent ad firm over financial concerns.
3 min read
How Coca-Cola's Fanta wants to use Hollywood to win Halloween
Coca-Cola's brands are using Hollywood tie-ins to try to reach Gen Z. For Halloween, Fanta is teaming up with Universal for an experiential play.
4 min read
Friend CEO says it's been 'quite entertaining' after his AI companion startup spent $1 million on subway ads that were immediately defaced
New Yorkers are defacing ads for Friend, an AI companion startup. The campaign cost the company over $1 million.
3 min read
The rise of complex queries is reshaping Google Search. Here's what it means for marketers.
Discover how AI innovations in Google Search are decoding intent, offering marketers new ways to engage consumers early in their discovery journey.
5 min read
Charlamagne Tha God says 'brand safety' has become a problem and advertisers should rethink it
Charlamagne Tha God questioned advertisers' "brand safety" approach and highlighted the importance of understanding show hosts.
3 min read
Exclusive
Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market
Zeta, which helps marketers attract and retain customers, is doubling down on a strategy to get its clients to use more than one of its services.
3 min read
Exclusive
MSNBC is doubling down on live events as it heads into the Versant spinoff
MSNBC plans to triple its number of events next year as it seeks to diversify its business following a planned split from NBCU.
5 min read
Exclusive
This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M.
Vibe says more than 5,000 brands have used its self-service TV-buying ad platform — and 10% of the ads it runs are created using generative AI.
5 min read
How the reality giant behind 'Big Brother' and 'MasterChef' is using AI to win on YouTube
Banijay Entertainment is using AI startup Moments Lab to expand its YouTube reach. The "Big Brother" company taps AI to index content and make clips.
5 min read
Trump approved a $14 billion TikTok deal in an executive order, and employees have big questions
President Donald Trump signed an executive order approving a sale of TikTok's US business. Oracle will audit its algorithm and secure its data.
5 min read
Disney is in a no-win situation — and Bob Iger's legacy depends on getting it right
Disney's reinstatement of Jimmy Kimmel over his suspension poses a challenge for Bob Iger's legacy as he battles culture wars and FCC pressure.
7 min read
Jimmy Kimmel is returning to ABC on Tuesday, Disney says
"Jimmy Kimmel Live!" will return to ABC on Tuesday after the late-night host's comments on Charlie Kirk's death caused the network to pull the show.
4 min read
Jimmy Kimmel's suspension spreads fear through late-night TV about more targets
Jimmy Kimmel's suspension has provoked dread in the late-night world. Hollywood writers rallied against Disney and Trump.
4 min read
TikTok inches closer to a sale after Trump's call with Xi. Here's a timeline of the app's fight to stay in the US.
On Friday, Trump and Xi spoke on the phone and inched closer to approving a TikTok deal. Trump has paused the enforcement of a ban until December.
8 min read
Late-night TV is under threat from Trump and a precarious business model
Once the crown jewel of network television, the late-night format faces intense political pressure as ratings and revenue decline.
6 min read
These salacious, bite-sized soaps have become a $1.3 billion business in the US
Owl & Co. estimates short-drama apps like ReelShort and DramaBox will make $3 billion this year globally outside China, nearly triple last year.
3 min read
Read 45 pitch decks that creator-economy startups used to raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
6 min read
YouTube has a new strategy to win over Spotify's audio-first podcasters using AI
YouTube is introducing new AI features that could help it convert Spotify's audio-first podcasters into video creators.
3 min read
A YouTube exec breaks down its plans to take on Disney and Netflix in the living room
YouTube rolled out updates to boost TV viewing and rival Disney and Netflix, including ad tools, live viewing features, and creator memberships.
3 min read
Exclusive
Read the pitch deck an influencer marketing startup used to raise $4.7 million to supercharge its AI and data tools
CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first time to fuel its efforts.
8 min read
Exclusive
Meet DramaBox, the app that's trying to win the micro drama race by expanding beyond werewolves and billionaire romance
DramaBox executives described how they plan to leverage creators and Hollywood to grow in the US market.
4 min read
Netflix is teaming up with Amazon, and it's dragging down adtech rival The Trade Desk's stock
Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The Trade Desk and Amazon.
2 min read
Lawsuit against a top ad agency says it made big DEI claims but discriminated against Black execs
Horizon Media's former chief marketing and equity officer and a current communications PR lead at the agency sued the company on Thursday.
4 min read
This chart shows how Netflix's rivals are fueling its dominance
New research firm Owl & Co. breaks down how much Netflix benefits from its biggest competitors' shows and movies.
3 min read
David Ellison calls Paramount Skydance employees back to the office 5 days a week. Read the memo.
CEO David Ellison said the return would start in January with Los Angeles and New York, with severance offered to those who don't return full time.
5 min read
How to evolve your search strategy for the AI era without starting from scratch
Adapt your ads strategy with AI-powered tools to enhance ROI and discover new audiences, while navigating the evolving search experience without complete strategy reinvention.
5 min read
Google's antitrust win is an L for everyone else who sells ads online
Google retains Chrome and Android. It'll also have to share data with AI rivals, which could accelerate web traffic declines.
6 min read
The biggest winners from the Google antitrust decision? Its AI rivals.
Here's how the judge's remedies in the Department of Justice's Google antitrust case could affect Apple, OpenAI, and Perplexity.
5 min read
Group Black is pivoting to target a wider audience after its plans to help Black-owned media fell short
Group Black is repositioning to address a wider audience with the launch of a new venture, Portrait Media Group.
6 min read
I'm the CMO of a $2 billion tech company. AI has enabled my marketing team to automate 80% of its work.
AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy in their content.
4 min read
TikTok salaries revealed: How much it pays workers in key areas like e-commerce, AI, and search
See how much TikTok and ByteDance pay in 2025, with some software engineers earning over $300,000. Salary data shows pay ranges across priority teams.
5 min read
Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising
Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.
9 min read
Exclusive
Layoffs are about to hit Martin Sorrell's S4 Capital advertising group
S4 Capital informed UK and Ireland staffers at its operating brand Monks this week that it's planning a restructure that includes layoffs.
4 min read
2025 is the year creators broke through to become Hollywood's new power players
YouTube, not Netflix, has become the streamer to beat in Hollywood, and creators have become the new titans in town.
6 min read
Taylor Swift and Travis Kelce's engagement sent brands into a marketing frenzy
Nearly two decades after Taylor Swift released "Love Story," she and Travis Kelce are engaged. Brands of all kinds used the news to promote themselves.
5 min read
Exclusive
This AI startup helps brands fight influencer disinformation campaigns. Read the pitch deck it used to raise $14M.
Social intelligence startup Dig uses in-house large language models to analyze videos on platforms like TikTok and flag reputational risks to brands.
4 min read
AI is finally getting better at knowing what people want. Why this matters for consumers and the brands trying to reach them
Learn how AI is transforming digital advertising by refining intent recognition, reducing irrelevant noise, and improving consumer engagement.
4 min read
Exclusive
TikTok's new AI mandate is getting backlash from big advertisers
TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.
6 min read
This startup is trying to reinvent the magazine for the social-media era
Perfectly Imperfect is a newsletter. It's also a social media app. We spoke to its founder about how it plans to grow its community and business.
4 min read
How advertising became Spotify's Achilles' heel
Spotify has said its ad business has been moving too slowly. Ad insiders say it has lots of catching up to do.
8 min read
What's in a name? MSNBC insiders and outsiders debate the surprise rebrand.
MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are chattering about what the rebrand signals for the cable TV network's future.
3 min read
Exclusive
The world's biggest comics platform is betting on video to lure Gen Z
Webtoon explained how it's trying to grab more of Gen Z's attention as that cohort gravitates to vertical video content.
4 min read
MSNBC is changing its name and logo. Read the memo that breaks it all down.
Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.
6 min read