Prepare to have your perspective shifted.

‍💰 Turning Feel-Good Branding Into First-Purchase Momentum

Bala’s email strategy can drive more first-purchase revenue by surfacing discounts earlier, prioritizing product-first design hierarchy, tightening abandon-cart timing, and pairing its premium brand aesthetic with clearer conversion mechanics across Welcome and Abandon flows.

‍⭐ Marketing Truths That Still Hold Up 1000 Issues Later

Marketing truths for DTC brands: define success metrics pre-launch, diversify creative, prioritize clarity and audience personas, focus on retention and offer testing, protect deliverability by sunsetting inactive emails, measure halo effects with blended performance, own first-party audiences, and outsource specialized work when it removes growth constraints.

‍🎧 How SURI Sold 5,000 Toothbrushes In A Week: DTC Growth in A Boring Category

SURI’s co-founder explains how the brand sold 5,000 toothbrushes in a week by leveraging low expectations, customer reviews, and smart DTC execution in a traditionally boring category.

‍💡 Answer These 3 Questions Before Launching A New Campaign

Answer three key questions before launching a new Meta campaign to decide whether consolidation or a new campaign will drive better performance under Meta’s latest algorithm changes.

‍Meta Adds A Bunch of New Features To Creator Marketplace

Meta adds new Creator Marketplace features that help brands discover, evaluate, and connect with relevant creators for partnership ads more easily.

‍🎧 Meta Ads Aren’t About Targeting Anymore: How $5-$50 Million Dollar Brands Win With Intent-Based Creative

Meta ads success for $5–$50M brands now comes from intent-based creative that resolves customer friction, not targeting or persuasion, in the post-Andromeda era.

‍🍅 How Heinz’s KegChup Wins Game Day Attention

Heinz’s KegChup shows how a bold, culturally relevant product launch can win Super Bowl–level attention on social without paying for an $8M TV ad.

‍🎧 Bundles Aren’t Discounts. They’re Strategy

Strategic product bundles increase AOV without hurting conversion by aligning bundle design to customer lifecycle stage, using frictionless offers for first-time buyers and behavior-driven bundles for returning customers.

‍🔢 Using Meta Value Rules to Prioritize High-LTV Audiences

Meta value rules let advertisers prioritize high-LTV audiences by assigning higher conversion value to key segments, helping Meta shift spend toward customers more likely to drive long-term revenue and significantly improve ROAS.

‍💰 Magic Spoon’s Buyer Journey: From Discovery To Checkout

Magic Spoon’s buyer journey shows how AI-driven search visibility, faster site speed, and lower-friction starter offers can improve discovery, conversion, and first-time purchase rates.

‍🤖 OpenAI Says ChatGPT Ads Will Cost A Premium Price

OpenAI confirms ChatGPT ads will launch in the U.S. in February with CPMs starting at $60+, positioning the platform as a premium, intent-driven advertising channel.

‍🎧 Diagnosing A Drop in Email Revenue

This episode breaks down a practical framework for diagnosing email revenue drops by isolating send volume versus revenue per send and explaining how list dynamics, segment mix, inboxing, and attribution distort performance signals.

‍🎤 Liquid I.V. Makes Big Game Debut With EJAE

Liquid I.V. makes its Big Game debut with EJAE, using a culturally timed, emotionally grounded performance to show how hydration directly fuels real-world performance and lasting brand impact.

‍🎧 How Fan Bi Revives DTC Brands with 30 Days of Cash Left

Fan Bi explains how distressed DTC brands can survive and sell by fixing product-channel fit, cutting overhead, and prioritizing profitability in today’s post-boom M&A market.

‍💰 How The Viral K Beauty Brand Leverages Social Proof

Beauty of Joseon drives viral K-beauty growth and $5.7M in monthly revenue by treating creators as product infrastructure, using social proof, UGC, and shoppable video to turn community trust into conversions.

‍🎧 How To Nail DTC Merchandising in Q1: From Scroll To Sale

Learn how to nail DTC merchandising in Q1 by aligning creative, customer intent, data, and offers to drive conversions from scroll to sale.