Exploring the evolving landscape of generative artificial intelligence (GenAI) within the European Union, this study delves into technological advancements, market dynamics, and regulatory challenges. It highlights the EU’s position in the global GenAI ecosystem, revealing significant US dominance, while uncovering sector-specific opportunities and risks across industries such as automotive, renewable energy, and education.
This study sheds light on the opportunities and challenges of artificial intelligence (AI) uptake for Europe’s MSMEs (micro, small and medium enterprises), with specific attention to the most vulnerable groups such as micro-enterprises, family companies, enterprises in remote areas and mono-entrepreneurs.
