During the visit, the delegation will engage with Chinese regulators, commercial leaders, industry associations, and customs authorities. Key discussions will focus on how digital trade and logistics innovations affect consumer access, the impact of Chinese market practices on European value chains, and regulatory approaches to consumer protection. The programme will also examine strategies to foster competition, ensure diverse market options, and safeguard fairness for consumers. Insights gained will inform IMCO's work on enhancing EU consumer rights, improving market transparency, and learning from international best practices to support a more robust and competitive European Single Market.