Audible reposted this
What makes offline experiences incredibly special is that you get to see, firsthand, the impact Audible has on people. People often say that Indians don’t read for recreation and on paper, that maybe easy to believe but when our team met the droves of fans who came to our Comic Con India Mumbai booth, we saw how they were actively seeking alternatives to screen heavy entertainment, discovering the joy of listening, keen to adopt what they thought was never for them. The response to Project Hail Mary and our full-cast editions of Harry Potter was incredible, but what stayed with me most was watching people scroll through the catalogue searching for hidden gems. Our dwell time was through the roof! People bringing their friends and families for Day 2 felt like a real win. You’ll never catch me saying India isn’t a reading market again. It’s a community waiting for books to feel accessible. This is the part I’m most excited about building for India and every other market we grow in to! Building this with Tejasvita Rao Ridhima Thakral was an absolute privilege! Special shoutout to Diana Rojas James Finn and Paulo Lemgruber for encouraging centering community and customer joy across everything we do!
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