Digitas North America

Every brand says they want loyalty from their customers, but are they willing to adapt? 🤔 Hayley Clark-Braverman our VP Group Director of Connections Strategy, shared her POV on how loyalty is not a program or a discount. It's trusting your audience enough to let them be themselves. Sometimes you have to be willing to let go of the wheel and enjoy the organic route. Read her full POV on MediaPost: https://lnkd.in/deaJk5C6 #BrandLoyalty #NetworkedExperiences #Digitas

Say hello to the Community Cam Agent: built for the brands that do their homework before going live. 🦄📸 Built by Lydia Cox, SVP, Head of Social Strategy, this agent goes deep on any social community in 40 seconds, mapping out the vibes, cultural moments, and everything your brief has been leaving blank. Tag a teammate who needs this and follow along to see what our Unicorns build next. ✨ #NetworkedExperiences #Community #AIAgents #Digitas

Congratulations to Ameera Masud, Associate Director of Social Strategy, on winning Rising Social Leader at the Digiday Future Leader Awards. 👏 The industry is just catching up to what we already knew. She makes everyone around her sharper, more curious, and more intentional. Read the announcement here: https://lnkd.in/gbvqFEcr ✨🦄✨ #FutureLeaderAwards #Digitas #Digiday #NetworkedExperiences

Here's your much-anticipated monthly update of the hottest trends across the internet. 🎉 🙋♀️ Meet Clean Dewy: part cartoon, part creator, 100% that girl. Her 388K followers are fully bought in 🎵 Olivia Rodrigo's album title was created by the internet before she announced it 🚀 Artemis II gave us a masterclass in brand specificity. Swipe through for the full breakdown below. 👇 Our S.W.A.T. (Share Worthy and Trending) team tracked what's worth your brand's attention right now. Want the full report? Reach out to swat@digitas.com. #Trends #Marketing #BrandStrategy #ShareWorthyAndTrending #NetworkedExperiences

Turns out Gen Z and Boomers want almost the exact same things from a loyalty program: speed, trust, and an experience that doesn't make them do math at checkout. Amy Worcester Lanzi dishes on our Fetch-backed research in Fast Company, reframing how brands should be thinking about ✨loyalty✨ in 2026. Check out the full piece and make sure to send it to your favorite marketer. https://lnkd.in/eVGtYGNk  #CustomerLoyalty #NetworkedExperiences #Digitas #FastCompany #MarketingStrategy

Are you protecting your brain's malleable gray matter from AI? 🧠💡 Matthew Kane, SVP of Data and Analytics, reveals what generative AI is actually doing to the brains of knowledge workers (yes, you). Critical thinking is a muscle. The more we hand off to AI, the more it atrophies, but luckily, bringing your own life experiences into the mix is the best way to keep your mind fresh. Have you been feeling the slight cognitive slide? Read more in The Dose below. #NetworkedExperiences #AI #Marketing #ArtificialIntelligence

A logo tells you who a brand is. A sound makes you feel it. 🎶✨ Atit Shah, our Chief Creative Officer, shared Digitas' new sonic identity and the fact that the global sonic branding market hit $1.12 billion in 2024. Feeling human emotions matters more than ever in a world full of AI and code, and as messaging gets lost in the noise (pun intended), sound is the one brand element that shows up when visuals don’t. Listen to our new sonic branding and read the full POV here: https://lnkd.in/eBAK_nQd A huge thank you to our partners Matt Phenix and Zach Golden at Elias Audio Branding for the collaboration. To find out more, check out the studio on Instagram https://lnkd.in/e-AvyH8n #SonicBranding #NetworkedExperiences #Digitas

We packed our bags for POSSIBLE 2026 in Miami and came back with more than a tan. 🦄👙☀️ Here are a few of our most relevant takeaways: 📣 Creators have more power than brands want to admit. 📣 Culture cannot be faked. 📣 AI needs to earn trust. 📣 Measurement tools are having trouble keeping up. We said what we said. Swipe through and let us know which stood out. 👇 #POSSIBLE2026 #NetworkedExperiences #Digitas #BrandExperience #Culture #AI

If you’ve ever loved a skincare product enough to drive it to LAX, this campaign is for you. ✈️✨ "Rush of Beauty" was built on the idea that SEPHORA delivers a feeling unlike any other. By leaning into hyper-local LA humor and a sensorial creative strategy, we were able to build genuine anticipation for the activation at Culver Steps. Congratulations to the SEPHORA, Digitas, and Le Truc teams on a stunning execution. 🦄 #Sephora #RushOfBeauty #OOH #BrandExperience #HyperLocal #NetworkedExperiences

Here's something everyone is feeling but not saying out loud. 🗣️🎬 Hollywood stopped funding risk, and risk is what makes storytelling powerful. Ben Wagner, VP at Digitas Pictures, just published his POV on Forbes: Hollywood's creative decline is the biggest brand opportunity in entertainment history, but only if those brands focus on becoming a genuine patron of human storytelling. Read the full piece here: https://lnkd.in/esa9YWkP #NetworkedExperiences #BrandEntertainment #ContentStrategy #DigitasPictures