Effie Worldwide

Since the first award for marketing effectiveness was launched in 1968, Effie has been at the forefront of celebrating and understanding what truly works in marketing.   1969’s inaugural Effie gala honored 22 winners across 11 categories. By 1981, our iconic gold and silver trophies were introduced and Effie Germany had launched – marking the beginning of a global movement.   Today, we’re proud to present the culmination of nearly 60 years of rich effectiveness history. Introducing Effie Insights – home to the world’s most comprehensive database of award-winning campaigns.   See the stories behind the strategies. Learn the lessons behind the results. Get inspired by ideas that have shaped industries, cultures, and brands for generations.   Structured around our Effectiveness Framework, Effie Insights is your guide to understanding what great work looks like, seeing how to achieve it, and delivering measurable, real-world results.   It’s where the latest campaigns meet timeless effectiveness examples in our archive. Where curated playlists bring together themes that matter, and where brands, judges, and strategists from around the world share their wisdom.   Effie Insights is the newest addition to the LIONS Intelligence suite – here to help you pressure-test your thinking, uncover what works, and build belief in your brand.   The history of effectiveness is well-documented. The future of effectiveness starts here. Ready to take the first step? Visit https://lnkd.in/dZadydsm

eos Products set out to create a shaving brand for modern women by having real, raw conversations about body hair and shaving. The bold approach struck a chord with Gen Z, driving three years of sustainable growth and making eos the #1 shaving brand for the generation, even as competitors declined. The campaign’s sustained success earned eos and Mischief @ No Fixed Address the Global Grand the Iridium Effie title for the most effective marketing effort globally — two years in a row. Barbara Asin, Chief Marketing & Digital Officer, McDonald's Latin America and Iridium Jury co-chair said of the work, “It was the strongest example of consumer centricity that we saw. They were up against major competitors with significantly larger media investments, and yet still, they were the ones who succeeded in doubling penetration and increasing the market share over time.” "The message that we send with this win is that you have to understand your audience, stay close to it, and stay true to what your role is within their life,” noted Jouke Vuurmans, Partner & Chief Creative Officer at Monks and Iridium Jury co-chair. See the work below and learn more about all of this year’s Global Best of the Best #effies winners here: https://lnkd.in/ekptGeRH

The results of the 2025 Global Best of the Best Effie Awards are in, and eos Products and Mischief @ No Fixed Address have won the Iridium Effie for the second consecutive year!   As the first team to achieve this milestone, their “Women’s Shave” campaign, also capturing the 2025 Global Grand in the Sustained Success category, has been recognized as the most effective marketing effort globally, reaffirming its lasting cultural and commercial impact.    Out of this year’s 47 Global Grand contenders, 11 have earned the prestigious Global Grand Effie in their respective categories. The competition showcased a dynamic mix of global brands and emerging challengers; all measured against the highest standards of marketing effectiveness. The winning work hails from Aotearoa New Zealand, Australia, Germany, India, Mexico, the Netherlands, and the US. The Global Grand winners are:  ‣ Commerce and Shopper Marketing: Mondelēz International / OREO and VML's “OREO Codes” ‣ Experiential Marketing: PepsiCo / Flamin’ Hot and ISLA’s “Poker Face” ‣ Finance: ESAF Bank and McCann Worldgroup India’s “Saving her Savings” ‣ Non-Profit: Laut gegen Nazis e.V. and Jung von Matt’s “Rights Against the Right” ‣ Positive Change - Diversity, Equity and Inclusion: Piramal Finance and The Womb’s “NEEYAT: India’s Real Credit Score” ‣ Positive Change - Social Good - Brands: KPN and Dentsu Creative Amsterdam’s “A Piece of Me” ‣ Retail: ALDI Stores Australia and BMF Australia’s “Shop ALDI First” ‣ Sustained Success - Products: eos Products and Mischief @ No Fixed Address’ “Women’s Shave” ‣ Sustained Success - Services: ANZ Bank New Zealand and TBWA\Worldwide’s “From Dreaming Big to Knowing HOW” ‣ Timely Opportunity: Tubi and Mischief @ No Fixed Address’ “Tubi Takes Viewers Down a Super Bowl Rabbit Hole” ‣ Topical/Annual Events: DoorDash, Superette and GUT’s “Self-love Bouquet” Congratulations to all of the winning teams! Read more: https://lnkd.in/ekptGeRH

Effie Worldwide unveils the Grand Contenders for its Global Best of the Best Awards 🏆 https://lnkd.in/eAP5Jt_A #partnercontent

(Nueva York, 22 de abril de 2026, 8 am hora local) - Los participantes de este año reflejan una diversidad global, con una fuerte representación de mercados como Brasil (6), Países Bajos, Estados Unidos, India, Sudáfrica, Rumania, Ucrania y Canadá. Además, la región latinoamericana cuenta con piezas de Colombia (2), Argentina (2) y México (1). Effie Worldwide Traci Alford Allison Knapp Womack Monika Deeran Nevena Toaso Caitie Rowe AlmapBBDO, Filipe Bartholomeu, Marco Giannelli (Pernil), João Gabriel Fernandes, Henrique Del Lama, Fernando Duarte Silva MRM Brasil Marcia Aguirre , Dogura Kozonoe ISLA Mariano Serkin, Rodrigo Grau, Ricardo John VML Victoria Cole, ANGELICA ESCRUCERIA Emiliano Galvan, Rafa Quijano, Daro Gonzalez, Eliana Kaplan, Ronny Weter Gallardo Xavier Serrano, John Forero, Juan Carlos Chaves Karina Ribeiro, Carlos Eduardo Marques, Stella Pirani

The Global Best of the Best Effie Awards bring together the most effective marketing efforts from Effie’s network to compete on the global stage.   This year, 47 Global Grand Effie contenders spanning 20 markets have advanced in the competition after being evaluated by an international jury of senior marketing leaders. These contenders have already achieved remarkable success nationally and regionally, having won a Gold or Grand Effie for their work. They now compete for the Global Grand Effie in their respective categories.   A huge congratulations to all the contenders! Read more and see the full list here: https://lnkd.in/eaSxwc-r   The Global Grand Effie winners, including the prestigious Iridium Effie, will be announced later this month. Stay tuned!   APAC Effie Awards, #effieAotearoa, Effie Australia, Effie Awards Argentina, #effieBrasil, #effieCanada, Effie Colombia, Effie Awards Europe, #effieGermany, #effieHongKong, #effieIndia, #effieIreland, Effie Awards Latin America, Effie Poland, Effie Romania, #effieSlovakRepublic, Effie Awards South Africa, #effieTürkiye, #effieUkraine, Effie UK, #effieUS, Adlatina, Meio&Mensagem, Valora, ICA - Institute of Canadian Agencies, GWA, IAPI - Institute of Advertising Practitioners in Ireland, Commercial Communications Council, KRAS - Klub reklamných agentúr Slovenska

We are pleased to introduce Publicis Groupe Singapore & Southeast Asia's Amrita Randhawa and Accenture Song's Tuomas Peltoniemi as Heads of Jury for the 2026 APAC Effie Awards. They join the judging committee in leading the jury to evaluate the most effective work in the region. See what they had to say on their appointment at https://lnkd.in/gUVj8WBR #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards

After much debate and deliberation, the 2025 Grand Effie Jury for Effie Awards Brazil selected #PEDIGREE and AlmapBBDO’s ‘Pedigree Caramelo’ as the single most effective marketing effort of the year.   Pedigree recognized that the most beloved mutt in Brazil was also one of the least adopted. With ‘Pedigree Caramelo,’ the brand created an official breed for the Caramelo, reigniting adoption rates, increasing the visibility of mixed-breed dogs, and redefining what it means to have a pedigree.   In the latest edition of Inside The Judges’ Room, a powerhouse jury of industry leaders - including Fernanda Saboya, Ana Paula Sanchez, Luciana Soares, Andre Ferraz, Manir Fadel, Silvia Ramazzotti, and Marcelo Germano - takes us behind the scenes to share exclusive insights into what made the campaign stand out and why it ultimately earned the top title. Congratulations to everyone involved! Valora, Meio&Mensagem, Andre Izay, Andrea Nocciolini Costa, Fábio Sayeg, Fernanda Vendramini Tedde, Luciano Faustino, Rogerio Nicolai  #EffieAwardsBrazil #effies #MarketingEffectiveness #InsideTheJudgesRoom