EVERSANA INTOUCH

As AI-generated influencers enter pharma marketing, it’s easy to focus on what’s possible. But what truly matters is whether they offer something meaningful to the audience. In a recent article for Med Ad News, Susan Perlbachs explores why connection, perspective, and purpose — not just scale — will shape what comes next. Read more: https://lnkd.in/gwxesDyq

Thrilled to share that we have been shortlisted for the prestigious D&AD Awards, one of the most respected benchmarks for creative excellence in design, advertising and marketing globally! This recognition reflects bold thinking, collaborative spirit and the kind of storytelling that pushes #HealthcareMarketing forward. Congratulations to our teams and clients behind this work, whose commitment continues to raise the bar for #CreativeExcellence.

AI is reshaping how healthcare audiences discover and engage with information. Our latest report explores what this shift means for pharma marketers and how to adapt. Download the POV: https://lnkd.in/gHRe6n4v

We’re proud to celebrate Ilyssa Berger Wilson on being named to the jury for The Anthem Awards, a well-deserved recognition of her creativity, leadership and impact. Presented by the International Academy of Digital Arts and Sciences, the Anthem Awards honor purpose-driven work that creates meaningful change around the world. Congratulations, Ilyssa, on this exciting achievement!

We are proud to share that Jacqueline Leak and Lauren Naima have been named to the Grand Jury, and Susan Perlbachs to the Executive Jury at the Lisbon Awards Group International Health Festival, an awards program recognizing innovation and impact in health, pharma and wellness marketing. Their participation reflects the strength of our creative leadership and the perspectives we bring on a global stage. Congratulations to all three on this well-deserved recognition!

The countdown to Cannes is on! We’ll be at the Cannes Lions International Festival of Creativity, bringing back actionable insights applicable to pharma marketers, helping you get more from every moment at Cannes. Connect with us: https://ow.ly/LmtC50YUAof #CannesLions2026 #GlobalCreativity

We’re proud to celebrate Lauren Naima and Michelle Comparetti-Ziekert for being named PM360 Magazine ELITE 100 winners in the Creative Directors category! From pushing the boundaries of pharma storytelling with bold, AI-driven campaigns to translating complex clinical data into compelling narratives, their partnership continues to raise the bar for healthcare creativity. Congratulations, Lauren and Michelle, on this well-deserved recognition! Read more: https://lnkd.in/gfQwKay6 #PM360 #CreativeLeadership #HealthcareMarketing

AI is increasingly being used to bring together fragmented inputs—market research, insights, and strategy—into a more connected brand planning process for pharma. Discover how this approach can support more efficient planning, stronger business impact, and strategies grounded in deeper insight: https://lnkd.in/gMz3WNmQ #BrandPlanning #AIinPharma #LifeSciencesMarketing #MarketingStrategy

AI is rapidly reshaping how marketing gets done and Adobe Summit 2026 made one thing clear: the shift is already underway. Our latest POV breaks down what this means for pharma, from the rise of agentic AI to new expectations around speed, governance, and trust. Read how marketing teams can start preparing for what’s next: https://lnkd.in/gFm_TRUT

With the recent naming of Mike Guarino as CEO, we’re continuing to connect strategy, data and AI to drive real impact for clients. In a new interview with MM+M - Medical Marketing and Media, Mike shares what the future has in store for pharma marketing. Read the full interview: https://ow.ly/pwts50YWzfn