GSW, powered by Syneos Health

The heart behind what we do is what sets us apart. 💛 At GSW, we believe in the power of story to connect, heal, and inspire — especially during this season of heart. Here’s to creating with empathy and leading with wonder. #Wondermore

We’re proud to share that our work with BridgeBio on Attruby has been named a 13-time finalist at the New York Festivals Health Awards! This recognition is more than a number—it’s a celebration of trust, purpose, and the kind of bold, meaningful work that happens when you Wonder More. Thank you to BridgeBio for the partnership and for believing in the power of storytelling to change lives. #WonderMore

RISE is our employee-led group at GSW that champions inclusion, belonging, and equal opportunity. By creating space for real conversations, we learn from each other and continue to grow as a team. Recently, RISE asked: What is one small change that people can make to make others feel welcome? The answers—being genuine, open, curious – learning about your fellow humans can open up minds and foster understanding and inclusion. Here’s what our team had to say. #WonderMore #RISE

Healthcare innovation isn’t just about technology—it’s about understanding people. This episode of Heart of Health features leaders from Evolvics discussing how data science, behavioral insight, and real-world evidence can work together to create more human-centered solutions. It's a timely conversation for anyone interested in the future of health. Check out the post below to listen. #Evolvics #HeartofHealth

We’re proud to announce that GSW has been shortlisted in 13 categories at the New York Festivals Health Awards for our work with BridgeBio on Attruby. This recognition is a testament to what happens when we push boundaries, challenge conventions, and embrace the spirit of wonder more. From strategy to storytelling, every detail was driven by curiosity and crafted for impact. We’re honored to be recognized alongside our incredible client partner. Winners will be announced December 4. Until then, we’re celebrating the impact of creative that matters. #WonderMore #NYFHealthAwards

At GSW, we’re inspired by how Syneos Health Communications’s Global Exchange Program is strengthening global collaboration, enabling richer cultural insight and transforming the way teams co‑create across geographies. We’re especially proud of our own Alejandra Urday for her pivotal contributions in this space—her passion for connecting minds and markets mirrors exactly the thinking this initiative celebrates. For anyone in pharma‑marketing, global comms or multicultural strategy looking to deepen their impact and build real relationships take a look at the full story and ask yourself: what happens when we move from collaboration to co‑creation, and from silos to genuine global exchange? #WonderMore #GlobalExchange

In a fast-moving healthcare landscape, waiting for clarity before taking action isn’t strategy—it’s surrender. In her latest piece for MM+M, Jennifer Kielmeyer Batey, EVP of Integrated Strategy at GSW, breaks down why trendcasting is becoming an essential discipline for modern brand teams. She explores how spotting subtle signals across culture, technology, policy, and behavior can help teams act sooner, not later. More than just buzzwords, trendcasting builds “future literacy” and resilience, empowering teams to move from reaction to readiness. Want to know how this mindset shift can drive smarter, faster strategy? Click the link below to find out: https://lnkd.in/gP9Eh_eD #WonderMore #FutureLiteracy

While Health Literacy Month wrapped in October, the challenges around health literacy are far from over. At GSW, we believe that improving health literacy is critical to achieving health equity—and it requires action year-round. Our latest thought leadership piece explores how understanding, accessibility, and empathy can bridge the gap between patients and the care they deserve. Read the blog to see how we’re helping build that bridge: https://lnkd.in/g-X89b4c Let’s keep the conversation—and the progress—going. #WonderMore #HealthLiteracy #ThoughtLeadership

Understanding isn’t a given. It’s a design choice. Plain language. Clear visuals. Inclusive testing. These are just some of the ways we can make health information not only accessible but actionable. Because when patients understand, they can engage, ask questions, follow care plans, and feel empowered in their health journey. At GSW, we believe clarity is care and it starts with communication that invites people in. This Health Literacy Month and beyond, let’s wonder more about how we speak the language of health and how, together, we can make understanding the first step toward healing. #WonderMore #HealthLiteracyMonth

Think health information is clear? Try reading it when English isn’t your first language. Or when you’re scared. Or managing three jobs. The truth is that health literacy gaps don’t just stem from reading skills. They reflect systemic barriers like language access, medical jargon, stress, and complexity. According to the CDC, nearly 9 out of 10 adults struggle to understand and use health information when it’s unfamiliar or complex. Those most affected? Older adults, lowerincome communities, and non-native speakers — widening health disparities and deepening mistrust. Every audience has different needs. This Health Literacy Month, commit to reviewing the content your organization shares with the community you serve. Greater health literacy leads to better health outcomes. #WonderMore #HealthLiteracy