Check out what Hillphoenix has to say about their history with IDDBA and our show! Their strong praise for the What's in Store Live area of the show is worth repeating: "There is something for everybody at What's in Store Live!" We'll see you in Orlando for #IDDBA2026, June 7-9. We're excited for you to see all of the innovation of the industry coming together for #WhatsInStoreLive and for the rest of the show as well!
Why we love the IDDBA show so much! Great partnerships aren’t built overnight—they evolve. While Hillphoenix officially joined IDDBA's What’s In Store Live in 2009, our roots run nearly two decades deeper through our acquisition of Barker Company. We realized we inherited something truly exceptional. We’ve invested in this partnership ever since because What’s In Store Live isn’t just a booth...it’s the premier immersive experience for the future of food retail. It's where retailers get to see endless possibilities and inspiration! Planning your IDDBA itinerary? Experience it firsthand and see where Hillphoenix will be at: 📅 June 7–9, 2026 📍 Orlando, FL | Booth 2170 - What's in Store Live #FoodRetail #IDDBA2026 #RetailDesign #Hillphoenix #MerchandisingMatters