Marks

The 2026 World Cup doesn't start this summer. It starts now — on the retail floor. Marks partnered with Nike to bring the US National Team Federation Kits to life across dozens of cities, ahead of one of the most anticipated tournaments in a generation. From fabrication to full integrated experience — we helped build the platform. Retail environments that don't just display a product, but give it a place to tell its story. Kit drops are a moment. We made sure the moment had a stage. More to come. Nike, DICK'S Sporting Goods, FIFA World Cup 2026™ - Canada, Mexico and the United States,

The digital shelf isn't just where products are found. It's where brands are felt. That's why we're sending a team to the 2026 Digital Shelf Summit (May 4–6 | Atlanta, GA) — because when we say everything is an experience, we mean everywhere a shopper encounters your brand counts. And right now, no space is more contested, more complex, or more full of opportunity than the digital shelf.   We'll have teammates on the ground who live at the intersection of brand, strategy, and commerce: 🔹 Jessica Roberts — VP Growth 🔹 Suzanne Zimmerman — Sr. Account Director 🔹 Breanna Zammar (Lehane) — Strategy Director 🔹 Erin Cosgrove — Strategy Director 🔹 Steven Feeney — Design Director 🔹 John F. Kissoon — Account Director 🔹 Monica Lima — Project Manager Lead 🔹 Kaelyn Williams — Account Manager   If you're attending, we'd love to connect. Our eCommerce team works with brands every day to close the gap between how a product looks and how it performs — building the kind of content and experience that converts browsers into buyers, at scale, across every channel.   Find our team on site and let's talk about what's next for your brand on the shelf. #DSS #Marks

Most agencies will study moments like this. We’d rather be in them. Welcome to Boylston Street, where all 26 miles of the Boston Marathon lead. Where sport, city, brand, everything all collides in real time. That’s where Marks was, taking it all in. (And yeah, doing some work along the way.) Because everything is an experience. And the ones that really matter... you have to feel for yourself. Here’s what we felt. 🎬 🏃🏻♂️🏃🏽♀️ Note: This reel captures the full scope of Boston Marathon weekend — brand activations, city energy, and race moments beyond our direct work. We’re here for all of it.

Everything is an Experience.   Every touchpoint either builds something or loses something. Most brands treat these moments as transactions. We treat them as opportunities. When it's built right, the experience has momentum beyond place. Creators want to share it. Fans see it online and need to be there. Athletes want to be in that space. The moment becomes momentous.   We're pulling back the curtain on how that actually happens. The brief. The creative tension. The production chaos. The install. All of it.   Because remarkable isn't a bar we hit occasionally. It's the only bar that exists. 🏀🎬

We're thrilled to bring Folio Nights to our studios around the world! Folio Nights is Marks' invitation to emerging creative talent — a chance to connect directly with agency teams through 1:1 portfolio reviews spanning Experiential Design, Graphic Design, Technical Design, 3D Design, Environmental Design & more, plus talks and casual conversations with industry professionals across our global network. We're hosting across six locations this spring: 📍 Manchester – Equator | Apr 28 📍 Portland | Apr 30 📍 Amsterdam | May 7 📍 Chicago – Equator | May 14 📍 Toronto | May 14 📍 London | May 14 Find the event nearest you and RSVP at the link below — we'd love to see you there. 🔗 https://lnkd.in/gaweGmZR

PUMA Hoops got Fast and Furious for NBA All-Star Weekend 🏀🎬 For this year’s NBA All-Star Weekend, Marks partnered with PUMA Group, alongside Nowadays and Foot Locker to bring that story to life—transforming spaces into moments fans didn’t just attend, but participated in. Four cars, four days, two brand experiences, one unforgettable ride. 🛞 The Garage, by PUMA Hoops Global Built as a high-energy, street race-inspired rendezvous, The Garage brought PUMA Hoops’ global brand story to life through interaction and immersion. The space featured three iconic movie cars, a photo-moment vault, and a head-to-head hoops racing game on the court—inviting fans to compete, capture, and connect. 🍿 The PUMA Hoops Drive-In At the Drive-In, basketball was cinema. The Supra and arcade space set the Fast & Furious tone, while the movie theater concessions—complete with carefully curated props—was a unique retail experience that told a bigger brand story through the smallest details. The court became the big screen: a dunk competition, Jabbawockeez performance, and nonstop skills, drills, knockout, and shoot-around sessions turned the space into a live, evolving spectacle of Hollywood hoops. We create at the speed of culture—bringing brands into the moments that matter most. Follow us to learn more. #ASW2026 #PUMA #NBAAllStarWeekend #BrandExperience #FootLocker

Repositioning a 50-year-old brand for a new generation. Our redesign of Alouette has earned Best in Show in the Brand Marketing, Revitalized Brand, Food category at the PAC Global Awards. The brand was challenged by low awareness and low household penetration—blending into the sea of white of the specialty cheese aisle. We reframed the problem: not how to look “fancier,” but how to become approachable and relevant to our shoppers.  The result is a vibrant, appetite-first system built around a modernized lark icon and bold color blocking that disrupts category norms. Flavor-forward photography drives instant recognition, while a clear hierarchy accelerates decision-making at shelf. Retailers expanded facings. Velocity improved. The brand became photographable - and shareable. Designed to invite the unexpected to the table. #Marks #PACGlobalAwards #BrandRevitalization #DesignSystems

We’re heading to the PAC Global Awards. Marks has received ten nominations across this year’s program - recognition that reflects the strength of our partnerships and the clarity of thinking behind the work. Shortlisted projects include: ⭐ Starbucks Coffee Tea – Brand Marketing, Brand Extension, Beverage ⭐ Starbucks Refreshers – Brand Marketing, Revitalized Brand, Beverage ⭐ Sobeys Big 8 – Brand Marketing, Revitalized Brand, Beverage ⭐ Kellanova, Pringles HOT Glow in the Dark Cans – Brand Marketing Specialty, Limited Edition, Holiday & Package Innovation Design, Holiday ⭐ Pladis, Jaffa Cakes Jaffaween – Brand Marketing Specialty, Limited Edition, Holiday ⭐ Nestlé Purina North America, Beyond Wild – Brand Marketing, Brand Extension, Non-Food ⭐ Savencia Cheese USA, Alouette – Brand Marketing, Revitalized Brand, Food ⭐ Flagstone Foods, Emerald Nuts – Brand Marketing, Revitalized Brand, Food ⭐ Sobeys, Compliments – Frozen Seafood – Brand Marketing, Own Brand, Food Each project represents a different challenge - from revitalizing established brands to building scalable systems designed for long-term growth. What connects them is a shared belief: brand creation should be intentional, distinctive, and built to perform. We’re grateful to our clients for the trust and collaboration that make this work possible, and proud of the teams who bring rigor and craft to every stage of the process. And we’re especially looking forward to hearing Gary Kohl, CEO of Propelis, speak at the Summit, where he’ll explore how connected ecosystems are reshaping the future of brand execution. We look forward to connecting with peers and partners in Toronto. #Marks #PACGlobalAwards #BrandCreation #PackagingDesign #DesignSystems

Great to see Spencer Ball, Creative Director at Marks, part of Propelis, featured in the latest issue of Manufacturing Outlook. In “How Sustainability is Reshaping APAC’s Packaging and Manufacturing Landscape,” Spencer shares insights into the real challenges brands face across the region, from infrastructure and regulation to consumer expectations, and why action now is critical to building scalable, sustainable solutions. Read the full article in Issue 10, page 8: 👉 https://lnkd.in/eRaivg8A #Marks #ManufacturingOutlook #SustainablePackaging #APAC #PackagingInnovation #BrandStrategy