Mars United Commerce

Our Commerce Media team continues to scan the globe trackingretail media networks as they build out stronger tools for brand partners — from increased shoppable touchpoints to more actionable influencer partnerships. Check out the team's latest roundup of noteworthy initiatives, which examines activity at 11 networks across four global regions: U.S., Canada, Europe, and Australia-New Zealand: https://lnkd.in/e4Jx-AqR And if you haven't yet downloaded our latest Retail Media Report Cards from Europe and Australia-New Zealand, check them out below. Europe: https://lnkd.in/eXfwthgc Australia-New Zealand: https://lnkd.in/gQGYeKUh #RetailMediaRoundup #retailmedianetwork #brandstrategy #retail

Target has its bullseye centered on a clear path for growth: rebuilding connections, deepening partnerships, and restoring trust with both shoppers and brands. The overarching focus is to reemphasize the qualities that made Target a critical retailer to partner with for brands, while evolving how the retailer is positioned in a more demanding commerce landscape.   Fresh from the Target Partner Summit held last week, our Minneapolis-based Retail Consultancy team presents an overview of the retailer’s plans to revitalize its business and five tips for building a mutually beneficial partnership with this critical mass merchant: https://lnkd.in/eCt5ZYGM #Target #retail #brandstrategy #HowtoWinatTarget

Will personal shopping agents soon be stocking our pantries, planning our beauty regimens, and directing our home improvement projects? Recent initiatives at leading retailers suggest they might very well be planning for that day. (Then again, Walmart is embedding human beauty experts in 400-plus physical stores — so who knows?) In our latest Retailer Intelligence report, Mars United’s Retail Consultancy team reviews recent initiatives at Amazon, Ulta, Instacart, and seven other key retailers while assessing their potential impact on commerce marketing and shopper engagement: https://lnkd.in/efCR7Vyx #RetailerIntelligence #retail #commercemarketing #brandstrategy

Although it may not seem like it lately, agentic search is not the only channel driving product discovery. Creator and influencer-led formats are also gaining relevance as the shopper journey continues to evolve and consumers become less responsive to overt brand messaging. Cameron Porter, Commerce Planning Director on our ANZ team, outlines the trend among retail media networks around the globe to add some much-needed authenticity to brand campaigns by enlisting creators and influencers to bridge culture, commerce, and conversion: https://lnkd.in/eFXbR7vR #retailmedia #influencer #commercemarketing #brandstrategy

We're delighted to celebrate along with our clients and partners at Mars, Inc.'s GREENIES™ and InMarket for the recognition earned by the brand's "Screen 'Em, Clean 'Em, Love 'Em" campaign in this year's The Stevie® Awards. The wellness-focused program, which delivered measurable impact by meeting pet owners at the right moments with solutions for keeping their pets healthy, received a bronze award in the Pet Care category. This year's winners will be honored on June 9 during the 24th annual Stevie Awards gala in New York City. We're grateful for our partnership with the GREENIES™ team and proud to be helping the brand achieve notable business-driving success in commerce marketing. Congratulations to everyone involved in bringing this campaign to life.

What does success look like on the agentic shelf? Within all the conversations about actionable strategies and innovative tactics at the Digital Shelf Summit in Atlanta last week was one broader, consistent message: Brands need to rethink the way they structure data, manage knowledge, and operationalize AI internally. Ecommerce team members Julia McGillivray and Courtney Racz returned from the show with these five key implications for brands preparing for the reality of agentic commerce: https://lnkd.in/eXdH3WKE #DigitalShelfSummit #agenticcommerce #branstrategy

Retail media ad spending in Europe is projected to continue growing more than 20% annually to reach €31 billion by 2028, according to IAB Europe. As their investments scale, brand advertisers need guidance in answering three critical questions: where can retail media strengthen core retailer relationships, where can it deliver a measurable incremental return, and where does the spend need tighter control? Mars United is here to help answer those questions. This latest edition of the Retail Media Report Card: Europe, produced in collaboration with Publicis Media UK, is a valuable tool for helping brands build an effective, business-driving investment strategy. The 1H 2026 edition includes: 📝 Analysis of 21 retail media networks that span cross-European platforms and significant players in seven key markets: UK, France, Germany, Italy, Spain, Portugal, and Turkey. ⚖️ Evaluation of 104 capabilities across five key performance areas that are essential for effective planning, execution, and measurement. 🔁 Overview of the key additions these networks made to their capabilities and offerings since the last Report Card in fall 2025. Download the report here: https://lnkd.in/eXfwthgc #RetailMediaReportCard #retailmedia #Europe

We won’t even ask if agentic commerce is on your mind — because we know it is. That's why we're back with another on-demand webinar to answer your latest overwhelming list of burning questions. Beginning May 27, learn from Publicis Commerce subject matter experts Jason Goldberg, Julia Miller, Ethan Goodman, and Tyler Rosten as they examine the many ways agentic commerce has changed since our last conversation in November. From emerging shopper behavior and evolving platform dynamics to the strategies, systems, and signals transforming product discovery and consumer engagement, agentic commerce has been rapidly reshaping how brands and retailers need to respond. Don't miss this conversation if you need to keep up with what's happening now and what's coming next. Register now (so you don't forget later): https://lnkd.in/eNxynnBV Need a refresher? Catch the previous discussion from last fall here: https://lnkd.in/egagieUF #webinar #AgenticCommerce #AI #brandstrategy #retail

The conversation around measurement in commerce marketing has long been framed as a binary choice: media mix modeling or incrementality, attribution or experimentation, strategic planning or in-flight optimization. But technology advances have moved us past the need to find an either/or solution toward better, more connected measurement ecosystems in which various approaches play different roles.   SVP-Analytics Prabhpreet Sidhu and SVP-Media Willy Blesener outline the direction that best-practice commerce marketing measurement is now heading and explain why one key aspect of the journey involves “Agile MMM.” https://lnkd.in/eiEj9J3t #measurement #MMM #commercemarketing

Agentic commerce is rapidly changing the rules of the game. And the rules we thought agentic commerce had established last November have changed quite a lot since then. Understanding the potential impact of the latest game-changing news on your go-to-market strategy has become a time-consuming task for most commerce marketers. That's why we're again joining with our Publicis Commerce colleagues to host an "Agentic Commerce Now" webinar and help bring the industry up to speed on the many changes that have taken place in the market since last fall. Beginning May 27, you can tune into our latest on-demand webinar to hear subject matter experts Jason Goldberg, Julia Miller, Ethan Goodman, and Tyler Rosten examine the current state of agentic commerce, from emerging shopper behavior and platform dynamics to the strategies, systems, and signals transforming product discovery and consumer engagement. They'll also provide some actionable recommendations for "agent-proofing" your strategic plan to prepare for the next era of commerce. Register now (so you don't forget later): https://lnkd.in/eNxynnBV Need a refresher? Catch the previous discussion from last fall here: https://lnkd.in/egagieUF #AgenticCommerce #webinar #AI #search #commercemarketing