Today, we're announcing two new experiences in the Oura App, rolling out globally on May 6: Hormonal Birth Control support and Menopause Insights. Together, they mark our most significant expansion into hormonal health to date. With our new Hormonal Birth Control experience, Cycle Insights now adapts to members using over 20 unique combinations of hormonal birth control methods, spanning options such as pills, patches, IUDs, implants, and more. Members can see how their contraception shapes their temperature, sleep, recovery, bleeding, and symptoms over time, building real body literacy along the way. In the U.S., we're also partnering with Twentyeight Health so members can move from insight to same-day, insurance-enabled care with licensed clinicians. Menopause Insights introduces the Menopause Impact Scale, a proprietary, clinically-validated questionnaire built by Oura that establishes a new standard for measuring menopause’s impact on quality of life. Members receive a personalized dashboard that connects what they feel to what their biometrics show, allowing them to track patterns over time and providing shareable results to make every conversation with their clinician more informed. These features join Cycle Insights, Fertile Window, Pregnancy Insights, and our custom women's health model—alongside our suite of connected care partners–as we keep building toward an adaptive companion for every hormonal life stage. Because women's health has never just been a feature. It's the future of health. Learn more on the Pulse blog: https://lnkd.in/gqQrPirG
ŌURA
Wellness and Fitness Services
San Francisco, California 250,457 followers
Give your body a voice.
About us
Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health. The Oura Ring and Oura App provide daily insights into sleep, activity, stress, recovery and much more. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped millions of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey. JOIN THE OURA TEAM We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience. We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We are uncompromising in delivering value to our members and our partners across the globe.. Ouraring Inc. is headquartered in San Francisco, CA
- Website
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https://ouraring.com/how-it-works
External link for ŌURA
- Industry
- Wellness and Fitness Services
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Consumer electronics, Health technology, Wearable technology, Sleep monitoring, and Software development
Locations
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Primary
Get directions
San Francisco, California 94133, US
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Get directions
Elektroniikkatie 10
Oulu, Northern Ostrobothnia 90590, FI
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Get directions
Kaisaniemenkatu 4A, 8. krs.
Helsinki, Helsinki 00100, FI
Employees at ŌURA
Updates
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We’re excited to announce that Oura has been named an Official Sponsor and Wearable Fitness Device Partner of the US Open! Tennis is a sport of fine margins. A few milliseconds of reaction time. A few percentage points of first-serve accuracy. A few extra hours of quality sleep across a two-week tournament. That's the work we're proud to support. Starting at this year's US Open, every competing athlete will receive an Oura Ring through the player gifting suite, with on-site fitting and recovery education available in player areas. From there, the collaboration extends across a number of the (USTA) United States Tennis Association’s mission-based enterprises – including USTA coaching, USTA League National Championships, and USTA members – anchored by Oura’s designation as a founding partner of the new USTA Player Performance Center. For the players, this means a clearer view of how their bodies respond to training, travel, and competition. For their coaches, sports scientists, and medical staff, it means a richer, longitudinal picture of each athlete as an individual. And for the millions of Oura members watching from home, it's a reminder that the fundamentals driving elite performance — sleep, recovery, resilience — are the same ones shaping your own day. Here's to the next five years. #WithOura #USOpen #USTA
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We’re proud to announce that Oura Ring is now the Official Wearable of U.S. Soccer, Official Partner of the U.S. Soccer Federation and all 27 National Teams, and a Founding Partner of the Arthur M. Blank U.S. Soccer National Training Center. 🇺🇸⚽️ Through this long-term partnership, U.S. Soccer will integrate Oura Ring across performance and medical workflows for all 27 National Teams, giving players, coaches, and staff continuous biometric insights into recovery, readiness, and overall wellbeing to guide daily training, optimize recovery, and sharpen competition preparation. Athletes and staff will have access to Oura’s Sleep Score, Readiness Score, and recovery metrics, integrated directly into existing athlete monitoring systems to help understand how players are responding to training load, travel, and match play—supporting more informed decisions around training adjustments, travel fatigue management, and individualized recovery strategies. The partnership also extends to the new Arthur M. Blank U.S. Soccer National Training Center, which will serve as the home for all National Teams and the central hub for soccer in America, including coach and referee education, high-performance research, and community programming. Oura’s integration at the National Training Center will embed health and recovery insights into daily training from day one. Building on Oura’s support of the U.S. Women’s National Team since 2020, this collaboration scales those recovery and readiness insights across the full federation, reinforcing a more complete view of performance that recognizes recovery as being just as critical as measuring output on the pitch. With the 2026 FIFA Men’s World Cup, the 2027 Women’s World Cup, and the 2028 Los Angeles Olympics on the horizon, U.S. Soccer is entering a historic stretch of competition—and we’re honored to support the teams from preparation through competition on the global stage. #WithOura #USSoccer
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Universal health coverage is a global priority, but meaningful access to care starts long before you're in the room with a clinician. It starts with knowing your own body well enough to advocate for yourself. Your body is generating data every single day. This #WorldHealthDay, we're thinking about the 8,000 hours between appointments, and what it means to bring that data into the room with you. Swipe to see what that looks like in practice. We're not the whole answer, but we believe universal health starts with universal self-knowledge. That's what we're building toward one member, one data point, one informed conversation at a time. Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses. Please do not make any changes to your medication, nutrition, or workouts without first consulting your doctor or another medical professional.
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ŌURA reposted this
#dataengineering #opportunties At Oura, data isn't a support function — it's the engine. Our Data Engineering & Analytics team sits at the heart of a centralized org that touches every corner of our health tech business — from Product and Science to Hardware and GTM. We're talking massive scale, real-world health impact, and a team that's building the infrastructure to make it all possible. If you're a data engineer/scientist who wants your work to matter beyond a dashboard — who wants to see it show up in how millions of people sleep, recover, and perform — Oura is where you want to be. We have 3 roles posted but anticipate more coming. Tag someone great and ready to learn more JD link in comments Data Scientist - Movement Remote - United States Director, Data Analytics Hybrid - San Francisco, California Senior Data Scientist - Membership Remote - United States Casey Carroll Melissa May Lauren Bui, MBA Jasper W. Lu #dataengineering #withoura #massivedata #healthtech #dataplatform
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Give us your vote 🗳️ We've been nominated for The Webby Awards!
We asked you to Give us the finger... 👆 and now we need your vote! Last May, we launched ŌURA's "Give us the finger" brand campaign. It was irreverant, a little cheeky, and captured the essence of why ŌURA is different. 💡 Today, I’m thrilled to share that the campaign has been nominated for a Webby Award in the Advertising, Media & PR: Health, Wellness & Pharmaceutical category. The Oscars of the internet 👩⚕️ Now, we need your help to bring home the win. We are up for the People’s Voice Award, and every single vote counts. 🏆 How you can help: Click the link below to vote for Oura. Share this post to help us spread the word! Link to vote: https://lnkd.in/gwKtU_2C Voting closes on Thursday, April 16th. Thank you all for the incredible support and for being part of this journey with us. Let’s do this! #Oura #WebbyAwards #GiveUsTheFinger #HealthTech #Innovation #PeoplesVoice Matt Kipper Kellie S. Lindsey Belknap Brian Hamilton Erica Bellman
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Happy Sleep Month! Have questions about sleep? Join Rebecca Robbins, PhD MS, one of Oura’s Sleep Expert, for a live AMA to dive deeper into sleep health from a clinical perspective. You’ll have the opportunity to ask questions and learn more about the insights Oura provides. 📆 Thursday, March 19th (tomorrow!) ⏰ 12pm ET / 9am PT 📍 r/OuraRing on Reddit: https://lnkd.in/gSE8sKxY
I will be hosting a live Ask-Me-Anything (#AMA) on Oura’s subreddit tomorrow (Thursday, March 19th) at 12pm ET to answer your questions about #sleep #health, #SleepOptimization, and how to build habits that support better rest and long-term well-being. Join me on r/OuraRing TOMORROW (Thursday, March 19th) at 12pm ET / 9am PT, and let’s chat more: https://lnkd.in/gDnquzvu
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ŌURA reposted this
Healthspan > Lifespan Happy to be on a panel at #transform2026 again — and I have one question for us all? Who actually wants to work for 100 years? 😅 The real question isn't how do we keep people working longer — it's how do we stay both physically and mentally healthy enough to have the choice and take breaks as needed, knowing that life doesn't always go according to plan. Grateful to be in great company — Cher Murphy moderating, with Rochelle Noone, MS and Libby Juelsgaard (Function Health is looking for a Head of Talent) _____________________________________ This year's conference is very personal for me. I was supposed to speak at Transform for the 3rd time in 2025, but fell seriously ill and was out of commission for over 4 months. ➡️ ŌURA, my CPO and the inspirational team had my back the entire time. My family and friends pitched in when I needed most and throughout my recovery (still have good and bad days TBH) ➡️ Samara Jaffe / Transform literally saved my spot and invited me back for 2026 ➡️ I'm still working on getting my sleep debt to be under 8 hours. I'm still learning to listen more to my data, especially for stress management and for women's health. Oura gives every employee an Oura Ring from day one. Mine may have saved me — it gave me just enough warning to get to the ER in time. I'll have some QR codes at the end of our session for a great discount, and I'm happy to connect anyone interested in learning more about what we offer organizations through our B2B commercial team. #recovery #reinvention #longevity #stressmanagement #healthspan #ecosystem Michael Houser Lily Holmberg
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ŌURA reposted this
We've hired many talented Software Engineers at ŌURA over the years — and every new role reflects where we're headed next. Today, we're excited to share our latest opening (many roles): Staff Software Engineer, AI Operations. Our products generates some of the richest personal health data in the world. As our dataset grows, so does our opportunity to turn that data into deeply personalized, actionable insights. That means AI systems that can scale alongside millions of global users. We're looking for experienced engineers who are excited to work at the intersection of health, data, and AI — and who want to build technology that genuinely improves people's lives. JD Link in comment. Know someone who'd be a great fit? Tag them below. #withoura #aiempowered #softwarengineers #healthtech #aiengineers Lauri Vuornos Chris Beale Tyler Schleich
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Today, ŌURA announced its acquisition of Doublepoint, a Helsinki-based company specialized in AI-driven, biometric, gesture recognition technology. This deal strengthens our long-term innovation roadmap, supports future offerings and advances more intuitive ways for members to interact with our technology in their everyday lives. Learn more about this exciting news on the Pulse Blog: https://lnkd.in/dYEdTGbv #WithOura