Promise

AI is set to transform film and TV production by reshaping the content supply chain and democratizing high-end content creation. If the impact of AI follows that of previous technology shifts in entertainment, up to $60 billion of industry value could be up for grabs within five years of at-scale AI adoption. Where could value accrue if the industry structure is redefined? The stakes: faster production cycles, new formats and platforms, and a rapidly evolving content landscape. Explore more in our latest report to learn how industry leaders can navigate the creative and ethical challenges ahead: https://mck.co/49QWbpN

Big News! We’re officially relaunching our AI Animation course. We would like to introduce you to AI Animation 2.0. We rebuilt the entire thing to match how fast AI tools and workflows are changing right now. In this new course, you’ll learn modern animation pipelines, how to pitch your film, build original IP, and even think through distribution. It’s taught by Albert Bozesan, who’s basically the person people call when they want to get serious about AI animation. Enrollment opens Jan 28 at 11am PT, and the first lesson drops Feb 4. We anticipate this relaunch to be incredibly popular, so definitely set a reminder if you want in. Check out the course syllabus and join the waitlist here: https://lnkd.in/dbNVmNZP

Media and entertainment is at a moment when industry change is inevitable, yet the path forward is unclear.   Over 75% of films premiering at #Sundance this year were edited with Adobe #PremierePro. That level of trust explains why industry leaders look to Adobe as a partner in the responsible use of AI.   The question is no longer whether AI will reshape storytelling, but how to adopt it without compromising creative integrity, control over IP, or brand value.   That industry leadership mandate shaped our launch of Adobe #FireflyFoundry at Adobe MAX in October 2025.   Firefly Foundry delivers commercially safe, brand-specific AI, tuned to a studio or franchise’s proprietary creative universe, designed to elevate artists rather than replace them.   We are honored to be partners with media & creative industry thought leaders in this moment. - Talent agencies, including Creative Artists Agency, United Talent Agency, WME | William Morris Endeavor - Hybrid and AI-native film studios, including B5 Studios and Promise.ai, - Design and VFX studios, including Cantina Creative. - Visionary directors such as David Ayer ("Fast and Furious", "Suicide Squad") and Jaume Collet-Serra (“Black Adam”, “Jungle Cruise”) AI will shape the future of storytelling. Differentiation and longevity will come from who uses it responsibly.   I wrote more about what this moment means for the industry: https://lnkd.in/gS5cehth thank you for the leadership and collaboration Lindsay Compton, Sean Bailey, Alexandra Shannon, Roger Batchelder, Chris J., Chelsea Allen, Matthew Gyves, Genelle Ng, Adam Polanger, Jamie Byrne, Justin Hackney, Sean Cushing, Stephen Lawes

Midjourney is still Raw 😎

Earlier today at 1 Billion Followers Summit in Dubai, Promise co-founder and CEO George Strompolos joined Kaya Yurieff to talk about how GenAI-native studios are shaping the future of entertainment.

Over the last three months, Our team has been working on "Harlan Coben's Final Twists" a new True Crime series for Paramount+ CBS , tackling a big creative and technical challenge: How do you use GenAI to reconstruct a crime scene from only a handful of archival images and make it feel real? Our team at Promise / The Generation Company was tasked with re-creating 10 real-world crime scenes using GenAI and immersing the audience directly inside those moments alongside the show’s host, Harlan Coben. To achieve this, we combined GenAI workflows with traditional 3D, virtual production, Gaussian splats, and Unreal Engine, blending emerging and established tools into a single pipeline. In addition, we delivered over 500 fully AI-generated shots, bringing memories, environments, and past details to life that would have been extremely difficult or impossible to capture through traditional production methods. I’m incredibly proud of what the team accomplished and excited to finally share it. Kudos to our production partners and artists involved. Stay tuned for a more detailed case study breaking down the methods used in the making of the show. 🎬 “Harlan Coben’s Final Twist” premieres tonight on CBS Watch here: https://lnkd.in/gC-yC9eq