Specialty Food Association

What's new in red-hot matcha? Find out at the Summer #FancyFoodShow. Swipe for a preview. 👀 Chuh Matcha - Booth #7223 Aiya Matcha - Booth #5627 Keicha Tea World - Booth #5607 Matchaful - Booth #6263 Yuminaga Spice & Tea - Booth #5521 Forbes shares some interesting insight on matcha: https://lnkd.in/gmsc6Tgw #specialtyfood #matcha #specialtyfoodtrends

Level up your content! 📸 SFA members, secure your free product photography spot with POLA Marketing. https://lnkd.in/gDeP2MFC Sign-ups for the June photoshoot are now open. Members can also subscribe for alerts about future photoshoots.

Our community is growing from coast to coast! Special shoutout to our newest #SFAMembers, representing 28 states and 10 countries! Come together at the 2026 Summer #FancyFoodShow https://lnkd.in/dMuXw-ze

Our 2025–2026 Membership Council volunteers deserve a moment in the spotlight. Thank you for bringing your talent and vision to the Association! Cynthia Betterson, MBA Backhome Foods Norm Jelsma Milos Whole World Gourmet LLC Stephanie Lind ESA - Elohi Strategic Advisors Claudio LoCascio Mochidoki Sarabjit Sawhney SOUTH AMBOY KITCHEN LLC Joseph Sitati Elgon Nuts LLC Scott D. Stephens Hampton Farms Seema Sundar Hatcheri Foods Felice Thorpe Felice Foods

Join these leading retailers, distributors, and operators to see the newest and best in specialty food: https://lnkd.in/dMuXw-ze Badge prices increase May 16 - register now to stretch your budget! See you at the Summer #FancyFoodShow.

Thank you, Supermarket Perimeter, for a great Summer #FancyFoodShow interview with SFA President Bill Lynch! New activations, trends to watch, and why #specialtyfood is set to be even more in-demand for the remainder of 2026. https://lnkd.in/gpdN6MQb

We are beyond excited to announce Chef Marcus Samuelsson as the 2026 Summer #FancyFoodShow keynote speaker. 🗽⭐🍴 Get your badge for the show: https://lnkd.in/dMuXw-ze From NYC restaurants like Hav & Mar, Metropolis and Red Rooster Harlem to his best-selling memoir and cookbooks, to his work with C-CAP, World Central Kitchen and other altruistic organizations, Marcus has made his mark on every corner of the food industry. We can't wait to hear his address from the Fancy Food Show Main Stage in June!

May is National Barbecue Month - the kickoff to grilling season! Here's a sneak peek at just a few of the BBQ-friendly businesses exhibiting at the 2026 Summer #FancyFoodShow: Tuffy Stone BBQ Provisions - Booth 2874 POP Mustards - Booth 4610 Freekeh Harvest Chips - Booth 2369 The General's Hot Sauce - Booth 6013 Link here to get your badge: https://lnkd.in/dRi8rMuF

❗LAST CHANCE to register at this price❗ https://lnkd.in/eusTMWC5 Join tens of thousands of specialty food professionals for the industry’s premier product discovery event in NYC, June 28 - 30!

#SFAMember 50Hertz Tingly Foods is at the forefront of one of the tastiest food trends: SenseMaxxing. We spoke with Yao Zhao, Founder and Chief Tingle Officer, about the use of vibrant, citrusy tingle of Sichuan pepper in 50Hertz products. Here's his take: "I think consumers are looking for food that feels more alive. Some people really love to "feel" something in their food. For a long time, flavor innovation in the U.S. has often centered around heat — hotter sauces, hotter chips, hotter snacks. Sichuan pepper offers something different. It is not about burning your mouth; it is about creating a citrusy, electric sensation that wakes up the palate. That is why we often say: not spicy, just tingly. It gives people a new way to experience food — through aroma, texture, and sensation, not just taste. In a world where consumers are increasingly curious and adventurous, Sichuan pepper feels very timely. " Read more and visit 50Hertz Tingly Foods at the 2026 Summer #FancyFoodShow at Booth #7217 https://lnkd.in/g_z2UZ_n