Veracity

🎙️ New Episode Alert! I've spent years learning from leaders who turn personal insight into businesses that help others. That's exactly what this conversation with Allie Egan is about. Allie is the founder and CEO of Veracity Health, a metabolic health company focused on energy and weight optimization through science-backed supplements and at-home hormone testing. After struggling with undiagnosed Hashimoto's disease for years, she discovered functional medicine and built Veracity to give people the tools and data she didn't have. With experience as former CEO of Cynthia Rowley and at Estée Lauder beauty brands, Allie brings both operational expertise and deep personal understanding to building a wellness company. In this episode, we dive into: • How her health journey led to identifying gaps in metabolic and hormone health care • Building Veracity's flagship product, Metabolism Ignite, offering natural GLP-1 support in a market dominated by pharmaceutical options • Balancing clinical credibility with holistic, accessible wellness • Launching during the pandemic and the challenges of fundraising for women's health companies • Scaling a mission-driven health business while staying true to personalized, data-driven care This conversation is for health and wellness entrepreneurs, founders building science-backed brands, and anyone turning lived experience into business impact. 🎧 : https://lnkd.in/e7VbuYqG

I’m really proud to share this one. Veracity's Metabolic Power Protein has officially been Clean Label Project certified, earning both the Purity Award and the Pesticide-Free Award. If you’re not familiar, this isn’t a box brands casually check. The Purity Award means our protein tested in the top one-third of all products evaluated, across strict benchmarks for heavy metals and environmental toxins. In a category where contamination is common (and often quietly accepted), landing in the top third is not the norm. Many protein powders on the market fail to meet even basic purity expectations, especially plant-based formulas made from ingredients that are more vulnerable to soil and environmental exposure. The Pesticide-Free Award goes even further. It requires in-depth testing for 300+ pesticides, many of which are frequently detected in plant-based proteins due to farming practices and supply chains. Most products are never tested at this level. Passing isn’t about being “better than average,” it means showing up clean where many others don’t. Getting here was not easy. Protein is one of the hardest categories to formulate cleanly. Ingredients are grown, not synthesized. Supply chains are complex. And the industry has normalized trace contamination as “acceptable.” This certification represents months of ingredient sourcing decisions, reformulation conversations, expensive testing, and a commitment to building something that’s truly safe for daily use, not just good enough for a label. At Veracity, we believe that something designed to support your health should never quietly compromise it. I’m incredibly thankful for a team and partners who believe, as I do, that “good enough” isn’t good enough when it comes to health. This milestone is the result of shared values, real care, and a lot of hard work. Thank you Giorgio Dell'Acqua, Maeve Aherne, and the whole Veracity team! #CleanLabelProject #TransparencyMatters #Veracity #MetabolicPowerProtein https://lnkd.in/eUnPaVKt