W Hotels

As the last of winter finally defrosts, we’re excited to share that W Hotels' seasonal properties are now open for spring and summer. With longer days and warmer nights on the horizon, we’re ready for the good times ahead at W Ibiza, W Costa Navarino, W Algarve, and W Sardinia - Poltu Quatu. Here’s to an unforgettable summer.

W Prague and W New York - Union Square just joined the Travel + Leisure Co. 100 Best New Hotels of the Year lineup—the industry’s unofficial honor roll for new openings. This recognition means highlights that these properties are not only beautifully designed, but that they set a new standard for guest experience in their cities. It’s a exceptional honor because Travel + Leisure editors and writers stay at every property they select, experiencing the details the same way our guests do. #100BestNewHotels

Taste of W Florence is still on our minds. Executive Chef Ivo at W Florence and Chef John Villa of Seahorse at W New York - Union Square brought to life a collaborative menu for one night only. It was a celebration of two cities that seamlessly blended tradition and contemporary expression. You won’t want to miss our next event, Taste of W Sardinia - Poltu Quatu, this May. Normally, you’d have to book a flight. For now, you just need a reservation at W New York - Union Square.

Not one. Not two. Four 2026 The Webby Awards Nominations. 🏆 W Hotels "Cheeky Text" in the Social & Games - Best Use of Video Category (https://lnkd.in/g7iBR9Mb) 🏆 W PRESENTS: The Retreat in the Creators - Creator Brand Ambassador(s) Category (https://lnkd.in/exFmhpUX) 🏆 W PRESENTS: The Retreat in the Creators - Creator/Influencer Partnership or Collaboration - Brand Category (https://lnkd.in/ghhCNPCw) 🏆 W PRESENTS: The Retreat in the Video & Film - Short Form Category (https://lnkd.in/g5AXMBUh) We need your help to turn them into wins. Public voting is open until April 16th. #WebbyAwards2026

Being a finalist once wasn’t enough; we made the list 8x. Our campaign, W PRESENTS: The Retreat, was nominated in the following categories: - Campaign, Brand Awareness Campaign - Content & Media Branded Content - Video, Comedy Video In case you missed it, check out the work on the Shorty Awards website and drop us a vote while you’re there (until April 8th). Click the link below! #ShortyAwards2026 https://lnkd.in/gjWpjddg

Not to be dramatic—but we're an 8x Shorty Awards Finalist. We were nominated 3x for our social presence in these categories: 🏆 Memes, Gifs, & Emojis: W Hotels: Cheeky Text 🏆 Multi-Platform Presence: W Hotels Social Media 🏆 TikTok Presence: W Hotels TikTok You can vote here through April 8th. https://lnkd.in/dvjBYQhu #ShortyAwards2026

This year, W Hotels was honored with multiple HSMAI Adrian Awards, and we are grateful for the recognition. The HSMAI Adrian Awards celebrate excellence and innovation across hospitality marketing, advertising, and public relations. While awards are never the objective, they serve as an important acknowledgment of the strategic thinking, creative rigor, and collaboration behind every campaign. Being recognized among the industry’s best is a meaningful milestone for our team and our partners, who continue to push for work that is both creatively ambitious and strategically sound. W Hotels 2026 HSMAI Adrian Awards: Gold: W Hotels x Thomas Lélu for Influencer/Content Creation Silver: W Hotels x W Hollywood Premiere for Relaunch of Existing Property or Product W Hotels x W New York - Union Square Premiere for Relaunch of Existing Property or Product W PRESENTS: The Retreat for Content Marketing W PRESENTS: The Retreat for Video Bronze: W Hotels x W PRESENTS Tour for Experiential Marketing W Hotels x W PRESENTS Tour for Content Marketing W Hotels "Morning Debrief" with LP Giobbi for Influencer/Content Creation Congratulations to all of the other HSMAI Adrian Award recipients this year.

We’re counting our stars. Honored to share that several of W Hotels properties have been awarded Forbes Travel Guide 4-Stars. This recognition means the world—it celebrates everything from standout service to the small design details W teams love most. Whether you’re in it for the rooftop views, the bar energy, or the kind of bed that you’ll dream of, these spots proved they’re the places people genuinely want to stay. W Hotel’s 2026 Forbes Travel Guide 4-Star Winners: W Bali – Seminyak W Budapest W Hong Kong W Prague W Taipei

W Aspen set the scene for Aspen Gay Ski Week, the longest-running and largest LGBTQ+ ski week in the world. This wasn’t just about ski runs; it was about visibility, community, and joy on full display. We invited Ladyfag, influential nightlife impresario, to host après-ski moments with style. With a guest list of LGBTQ+ tastemakers like LaQuan Smith, Antoni Porowski, Andrew Tess, and Dragonette, après became the main event. Our commitment goes beyond one weekend or event. Across our hotels, we’re focused on creating inclusive environments for our LGBTQ+ community. At W Hotels, this means putting our spaces, our platform, and our energy behind supporting our values. See you there same time next year.

Hot off the press. As Condé Nast Traveler put it: “W Hotels Are All Grown Up—and Cooler Than Ever.” 2025 marked a bold evolution across the portfolio with reimagined Living Rooms, refreshed suites, and tasteful openings that raised the bar for modern hospitality. We did the work, now it’s your turn to experience it. Here’s your guide. W Austin Our complete, vibrant renovation showcases Austin’s spirit through nature and music motifs. The hotel also offers three new food and beverage concepts and the city’s largest suite. W Dallas Regional heritage meets a surreal, immersive vibe.. The “Roundhouse” alcove offers a quiet counterpoint to the Living Room’s energy, and watercolor murals invite Texan easter egg discovery. W Hoboken Refreshed for a stylish, connection-driven experience. Guest rooms and suites offer cozy social nooks, lighthouse-inspired lighting, tunnel-inspired mirrors, and balconies with NYC skyline views. W Maldives A fully reimagined escape where overwater and beach villas draw inspiration from whale sharks and mangroves. Sustainability anchors the transformation with eco-friendly materials and a thriving garden. W New York – Union Square Rockwell Group reimagined the 1911 Beaux-Arts landmark with hyper‑local design details: from Manhattanhenge‑inspired lighting to checkerboard motifs. Now, dining options include Seahorse and Union Square’s only rooftop bar with skyline views. W Singapore - Sentosa Cove Under the banner of “Luxury, Liberated,” the redesign blends sleek urban design with Sentosa’s natural curves in vibrant blues and corals. Guest rooms now feature spa-like bathrooms and expansive glass that frames the island—all supported by 680+ solar panels W Toronto Volume II redesign sharpens a bold identity with a new, street-level Living Room that is a seamless blend of coffee bar, golden hour glow, and curated DJ sets. On the rooftop, TONO by Akira Back delivers Nikkei cuisine and sensory mixology. We can’t wait for what 2026 brings—you’ll want to be there.