How CEOs use LinkedIn

Last updated: 2 months ago
CEOs using LinkedIn are getting more effective hires, more efficient sales, and better use of their networks because we make it easier to manage relationships.
If you're a CEO, here are seven tasks LinkedIn can help you do better:

  • Help your team

    • Connect to your team so they can benefit from your great network. Suppose one of your salespeople is calling on a new prospect. She searches for the company on LinkedIn and sees that one of your connections knows the VP of purchasing. She can leverage the trust of that connection to build her relationship with the customer. Net result: You accelerate your business.

  • Manage the demands for your time

    • Someone wants to meet with you to pitch a service or a group wants you to speak at an event. Is that person or group relevant to your needs? Are they legitimate? Are they a good contact for you? LinkedIn makes it easy to check them out before committing. A quick search reveals anyone you know in common, gives you key overview info, and helps you allocate valuable time.

  • Hire smarter

    • Looking for new talent? The best people aren't always looking; they may already be employed. As a result, some of your best hires come from referrals, from people you and your employees trust. With LinkedIn you can leverage your employees' networks to find more talent. After all, great people know other great people.

  • Find and reach experts fast

    • LinkedIn is a rich directory of experts that you can tap into when you're looking for a critical skill set or need to perform market research. By using the advanced search page you can find a specialist on almost every topic, industry or company. LinkedIn InMails allow you to reach out to them directly.

  • Gather competitive intelligence

    • Contacting former employees of a company is a great way to conduct competitive research. Perform an advanced people search for a company name and select Past from the All filters dropdown menu to find people who used to work at that company. This is also a good way of recruiting employees with experience at particular companies.

  • Gain insight

    • Learn how others approach new markets, revamp processes, and resolve problems. You can also use it to find funding, question industry experts, and draw on the collective knowledge of your trusted connections and their connections.

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