We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind:
Best Practices for Sponsored Content
Last updated: 2 years ago-
Sponsored Content with images and video tends to perform better.
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Keep the headline under 60 characters. Start with a question or quote to hook the reader and use "You" to speak to your audience.
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Successful posts provide clear value oriented towards helping professionals be more productive and successful through:
- Advice
- Education
- Interesting Facts
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Businesses that post excessively are subject to review by LinkedIn and could risk having their LinkedIn Page deleted.
Additional resources
See a gallery of high performing Sponsored Content and learn more about the advertising specifications for Sponsored Content.
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You can increase the performance of your ad sets by optimizing the ad creatives in the ad set. Learn more below about best practices for creating LinkedIn ads.
You can review how your content is performing on the Overview page, and review recommendations and insights to see how you can improve and optimize each ad set.
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Sponsored Content is a collection of ad formats available when you create an ad set on LinkedIn. Sponsored Content ad formats include:
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Single image ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, on both desktop and mobile devices, and on the LinkedIn Audience Network. They allow you to create your ad manually or with AI.
Use the table below to learn more about different AI features that can help create your ad.
The following is an example of a single image ad on desktop.
The following is an example of a single image ad on mobile devices.
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Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Personalization features are available in Dynamic, Sponsored Content, and Sponsored Messaging ads through supported macros and member account ads personalization settings. Learn more about personalization options for your LinkedIn ads.
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Sponsored Content ads are available in different formats, and each format has varying advertising specifications.
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