Jobs Ads - Overview
Last updated: 3 years ago-
If a member in the target audience is qualified for three or more job openings at your organization, they’ll see your jobs ad with three of the available jobs (shown in jobs of interest format).
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If the member matches with one or two current job openings at your organization, they’ll see the jobs ad with one job suggestion (shown in picture yourself format).
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If the member has no suitable job matches with the company, they’ll see the jobs ad directing them to your company job page to explore (shown in jobs page format).
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The right rail on a desktop.
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The People Search results pages on desktop and mobile.
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Promote your job opportunities to top talent by choosing Job Applicants as your ad objective. Your ads will be shown to those most likely to view or click on your job ads, getting more applicants. This objective is at the bottom of the marketing funnel, which drives valuable actions that you define.
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Single job ads are a Sponsored Content ad format. The ads appear directly in a member’s LinkedIn feed. The ads promote one job opportunity that must also be posted on LinkedIn. They are served to members on desktop and mobile devices.
Example of a single job ad on desktop:Example of single job ad on mobile device:Job applicants is the only advertising objective available for single job ads.
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Dynamic ads are personalized ads served in the right rail tailored to each member based on their own LinkedIn profile data, such as profile photo, company name, or job title. Personalization features are also available in Sponsored Content and Sponsored Messaging ads through supported macros and member account ads personalization settings. Learn more about personalization options for your LinkedIn ads.
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When members click on your spotlight ads, they’ll instantly go to your website or landing page. These dynamic ads may be seen on desktop devices and are tailored to each member based on their own LinkedIn profile data, like profile photo, company name, or job title.
Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic Ads advertising preferences.
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When you create an ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.