Job Applicants – Ad Objective Overview
Last updated: 11 months agoWe surface only those ad formats that support your Job applicant advertising objective. Ad formats available for these ad sets include:
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Sponsored Content single job ad
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Dynamic jobs ads
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Single image ads
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Spotlight ads
Job applicants ad sets automatically select landing page clicks as the optimization goal. You’ll be able to choose from the following bidding strategies:
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Maximum delivery (Automated)
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Manual bidding
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Performance
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Engagement
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Conversions
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Bid and Budget
You can also view professional demographic data about members who are interacting with your ads. Learn more about how to view reporting analytics.
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Jobs ads are a dynamic ad format that allows you to personalize ads to top talent, encouraging relevant candidates to apply with your company. You can promote one or more job opportunities to qualified LinkedIn members and increase traffic to active job openings based on members’ skills and experience.Choose Job Applicants as your advertising objective if you want to place jobs ads. Learn more about Dynamic Ads.
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Single job ads are a Sponsored Content ad format. The ads appear directly in a member’s LinkedIn feed. The ads promote one job opportunity that must also be posted on LinkedIn. They are served to members on desktop and mobile devices.
Example of a single job ad on desktop:Example of single job ad on mobile device:Job applicants is the only advertising objective available for single job ads.
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Dynamic ads are personalized ads served in the right rail tailored to each member based on their own LinkedIn profile data, such as profile photo, company name, or job title. Personalization features are also available in Sponsored Content and Sponsored Messaging ads through supported macros and member account ads personalization settings. Learn more about personalization options for your LinkedIn ads.
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When members click on your spotlight ads, they’ll instantly go to your website or landing page. These dynamic ads may be seen on desktop devices and are tailored to each member based on their own LinkedIn profile data, like profile photo, company name, or job title.
Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads. Learn more about Dynamic Ads advertising preferences.
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Encourage members to visit your website or landing page when you select website visits as your ad set objective. Website visits ad sets are shown to those most likely to click on your ad, which directs them to your website, landing page, or other URL. The website visits ad objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs.
Available ad formats, bidding strategies, and optimization goals