Area Sales Manager (ASM) Seattle

Role: ASM Seattle

Compensation: $65k - $75K + potential incentive plan bonus

Work Schedule: Standard business hours, with flexibility for travel and retail execution needs.

About Recess

Recess is a leading beverage company built around the idea of helping people feel calm, balanced, and inspired. Our mission is to bring functional, better-for-you beverages to the mainstream through products that are as enjoyable as they are effective. With a portfolio that includes sparkling waters infused with magnesium and adaptogens, mocktails crafted for social occasions, and other wellness-driven beverages, Recess is redefining what it means to drink something good for both body and mind.

Founded with creativity and culture at its core, Recess has quickly grown into one of the most recognizable functional beverage brands in the U.S. Our drinks are designed for modern consumers who want healthier options without compromising on taste, quality, or experience.

At Recess, we’re not just building beverages — we’re creating a lifestyle brand that connects with people through innovation, design, and authenticity.

Who We Are

Recess is a leading beverage company built around the idea of helping people feel calm, balanced, and inspired. Our mission is to bring functional, better-for-you beverages to the mainstream through products that are as enjoyable as they are effective. With a portfolio that includes sparkling waters infused with magnesium and adaptogens, mocktails crafted for social occasions, and other wellness-driven beverages, Recess is redefining what it means to drink something good for both body and mind.

Founded with creativity and culture at its core, Recess has quickly grown into one of the most recognizable functional beverage brands in the U.S. Our drinks are designed for modern consumers who want healthier options without compromising on taste, quality, or experience.

At Recess, we’re not just building beverages — we’re creating a lifestyle brand that connects with people through innovation, design, and authenticity.

Note to applicants: This is a remote/field-based role covering the Seattle area. Candidates must be based locally and able to travel regularly within the territory.

Who You Are

As an Area Sales Manager at Recess, you will be responsible for ensuring flawless retail execution across grocery, convenience, mass, and independent channels throughout assigned territory. You will partner with distributors, retail partners, to drive distribution, display, and promotional execution to achieve commercial goals.

You are highly execution-oriented with experience managing distributors and working in the field. You thrive on problem-solving, coaching, and ensuring retail standards are delivered at the highest level.

This role is eligible to participate in our Sales Bonus Plan.

What You’ll Do

• Manage day-to-day retail execution across territory, ensuring alignment on sales targets and priorities.
• Drive retail execution excellence, including ACV distribution, TPDs, displays, and pricing compliance.
• Work closely with the Regional Manager, to cascade regional strategies into local execution.
• Participate in distributor sales meetings and blitzes to energize teams and reinforce priorities.
• Identify execution gaps and collaborate with distributor teams to develop corrective actions.
• Provide reporting on execution KPIs, market trends, and competitor activity to senior leadership.
• Build and maintain strong relationships with key retailers and store managers in the market.

What You Contribute

• Bachelor’s degree preferred; equivalent experience considered.
• 1–3 years of CPG beverage experience in retail execution or field sales.
• Knowledge of DSD systems and retail execution standards.
• Proven ability to deliver against execution KPIs (distribution, displays, compliance).
• Strong communication and relationship-building skills with distributor teams and retail partners.
• Analytical mindset with proficiency in Excel; familiarity with syndicated data (IRI, Nielsen, SPINS) a plus.
• Highly organized, detail-oriented, and results-driven.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Willingness to travel 60–70% within territory

Why Recess?

Wellness Benefits

• Competitive health, dental, and vision insurance.
• Mental health and wellness resources.
• 401K

Lifestyle Perks

• 15 days of PTO annually, plus company holidays and volunteer time off.
• Discounts on all Recess beverages.
• A culture that values creativity, inclusivity, and balance.

Family Support

• Paid parental leave.