How Latino fans celebrate sports as culture and community

For Latino fans, sports are more than a game — they’re a celebration of culture, connection, and community. McKinsey’s new report reveals that Latino fans are 27% more likely to attend live sporting events, often turning them into multigenerational family gatherings filled with music, food, and shared pride. ⚽🏅⚾From the stadium to the screen, the passion of Latino fans reminds us that sports are a language of belonging. Brands, leagues and teams have the opportunity to celebrate the Latino spirit for added business growth and lifelong fans. Read the full report to learn more: https://lnkd.in/e_gvwQPq

For Latino fans, sports are more than a game — they’re a celebration of culture, connection, and community. McKinsey’s new report reveals that Latino fans are 27% more likely to attend live sporting events, often turning them into multigenerational family gatherings filled with music, food, and shared pride. ⚽🏅⚾From the stadium to the screen, the passion of Latino fans reminds us that sports are a language of belonging. Brands, leagues and teams have the opportunity to celebrate the Latino spirit for added business growth and lifelong fans. Read the full report to learn more: https://lnkd.in/ePQBqMAd

Fútbol or Football? How about both? "Latinos are expected to account for one-third of US sports ecosystem growth through 2035" ______ For Latino fans, sports are more than a game — they’re a celebration of culture, connection, and community. McKinsey’s new report reveals that Latino fans are 27% more likely to attend live sporting events, often turning them into multigenerational family gatherings filled with music, food, and shared pride. ⚽🏅⚾From the stadium to the screen, the passion of Latino fans reminds us that sports are a language of belonging. Brands, leagues and teams have the opportunity to celebrate the Latino spirit for added business growth and lifelong fans. Read the full report to learn more: https://lnkd.in/g4Y4ieCM

The US sports economy is booming, and Latino fans are leading the charge. Our analysis shows that the US sports economy could nearly double to more than $300 billion by 2035, and Latino fans could represent one-third of that growth. Their youth, diversity, and deep enthusiasm across multiple sports give them an outsize role in shaping consumption patterns, media engagement, and community-building. Read more below in our most recent article led by some of my talented colleagues (Erik Johnson and more!) #sports

Together with Rick Sleegers, I’ve been rounding up a vibrant week where Dutch sports industry leaders introduce themselves to the LA sports ecosystem. It was a fantastic stretch of exchanging knowledge and ideas about how sports can shine—from facilities and engagement to sustainability and community building. It’s amazing to see both sides connect on business and personal levels. Watch our conversation to stay completely up to date. 🇺🇸🇳🇱 Orange Sports Forum Netherlands Consulate in San Francisco Rijksdienst voor Ondernemend Nederland (RVO) NBSO Los Angeles

“It’s okay to fail as long as you have a plan.” Kelly Cheeseman, COO of the Los Angeles Kings and AEG Sports, shares what it really takes to lead with innovation in sports and entertainment. From testing bold ideas to embracing failure, this is how winning cultures are built. 🎤Jesus Chavez 👉 Watch the full convo now on YouTube: https://lnkd.in/gHiDgN-d #LAConvo #Sports

How did the LA Kings drive their Latino fandom from 16% to 41%? A lot of lessons in this one... Kelly Cheeseman broke down, how through the use of data, innovation and culture activated one of the fastest growing segments of fandom, Latinos! Link to full episode below.

Sports are no longer just games. They’re billion-dollar businesses. In this episode of The Intersection, host Chanae L. Wood joins Sports Marketing Executive & Strategist Arlesha Amazan and Alan Fertel, Chair of the Sports, Arts & Entertainment Law Group at WSHC+B, to unpack the business of athletes as brands. From NIL deals to endorsement contracts, scandals to legacies, this episode explains why athletes today function more like corporations than players, and how protecting their image, rights, and intellectual property is essential to long-term success. Watch now: https://lnkd.in/eHtCSRT7 #WSHCBLaw #LawInMotion #TheIntersection

The NWSL has given Commissioner Jessica Berman a three-year contract extension that will keep her on board through the 2028 season ⚽ Under Berman, the league added four new franchises with expansion fees totaling more than $215 million. Domestic media rights revenue has risen to $60 million a year, and average attendance increased 42% from 2022 to 2024, reaching a record of 11,235 fans per game. Berman will lead the league through the next round of media rights negotiations, potential expansion, and major events including the 2026 Men’s World Cup, 2027 Women’s World Cup, and 2028 Summer Olympics. https://ow.ly/uO2x50XaEnU

I never thought we're in the entertainment business. Some sports are just that; others are mainly that; ours is WAY MORE than that. Especially the mass participation running part. Read https://lnkd.in/dQaHFvei (from industry veteran Mike Laflin). Mike's central claim: the broader sport industry has leaned so hard into media rights, sponsorships, and spectacle that it’s lost sight of its deepest value — health, community, purpose. Here’s why RUNNING HAS A HUGE EDGE: participation is just core to the mission. Our sport's greatest leverage: prevention. Inactivity, mental health, obesity — these are global crises. Mass participation running events are part of the solution. We need a language, metrics, and strategy that connect what we do with public health and social impact. It's big business. On the aggregate, bigger than entertainment. The name of the game is, how much of that massive pot can we tap into? https://lnkd.in/dQaHFvei