In our latest work with Adobe, we set out to answer a critical question: what does it really take to win today’s customer moments? The data was clear. Organizations that combine speed, orchestration, and governance see a 38% lift in customer lifetime value and 12% stronger marketing ROI. Responding to intent—𝙞𝙣 𝙩𝙝𝙚 𝙢𝙤𝙢𝙚𝙣𝙩—is now a competitive advantage. 📖 Read the research: https://ibm.co/6041EKMyX

Panel discussion recap of Adobe Summit announcements around improving enterprise marketing workflows and customer experience orchestration. We're looking ahead to early access to Adobe’s CX Enterprise Coworker, a new agentic AI “team captain" for customer experience orchestration.

Adobe 2026 wrapped up last week, and while I wasn't there in person, I dug into the latest insights to build this interactive Velocity Blueprint for Retail & CPG leaders: 👉 https://lnkd.in/e4CW6E_C Key themes gaining momentum at scale: 🎯 Hyper-Personalized Customer Journeys at Scale ⚡ Agile Content & Creative Supply Chains 📈 Data-Driven Commerce & Demand Generation ⚙️ Operational Excellence Through Automation & AI #RetailTech #CPG #AdobeSummit #AgenticAI #DigitalTransformation #CustomerExperience #Ecommerce

One word to describe the future of customer experience. A partner answered: "Speed." That sums up why we hosted Accelerate with our Adobe Solutions Partners in London. The marketing space is moving too fast to figure out alone. Agents are starting to talk to agents. Customer engagement is being rethought from the ground up. AI is no longer a feature bolted on, it's embedded across the product set. The partners in the room are the ones having these conversations with clients every day. If we're not meeting regularly, we all fall out of sync. The video is them, unscripted, on what they took away. A few themes kept coming up: AI agents reshaping how brands engage customers, and how internal teams scale. Workflows as the backbone of everything, not an afterthought. New propositions, new apps, partner-built agents carrying knowledge into client work. The Adobe and Microsoft partnership opening real opportunities. B2B finally getting the focus and the real-world examples it deserves. Thank you to all the partners who contributed in this video. Hadleigh Smith, James Shilton, David Ellis and Stephanie Crick To the team who made it real: Elena Savvides, Aaron Kiely, Simon Coles, Ben Forsaith, Steve Dorey, Isabella Hargreaves, Stephanie Kershaw. Thank you. The room was good because you were in it. Rooms like this don't build themselves. #AdobePartners #Accelerate #CustomerExperience #AIAgents

#AdobeSummit 2026 is happening right now! 14,000 people in the room, 20,000+ global brands connected, and the message is already crystal clear: #AgenticAI is reshaping Customer Experience — for good! I'm here live in Las Vegas, and the main theme of today's keynote couldn't be clearer: #AdobeCXEnterprise: is not a product update. It's a full rethink of how enterprises manage the entire customer lifecycle — powered by agentic AI from end to end. Four pillars, one vision: 1 - #BrandVisibility 2 - #CustomerEngagement 3 - #ContentSupplyChain 4 - #CXAnalytics All connected. All agentic. All running on Adobe's AI Platform open to third-party agents and MCP integrations. The idea is bold, #CXEnterpriseCoworker: an AI that doesn't just assist, but actively orchestrates workflows across your entire marketing and experience stack. Jensen Huang (NVIDIA) on stage made the point crystal clear: "The front end of SaaS is now agentic. It’s intelligent.” AI doesn't replace people, it amplifies them. More output, more relevance, more speed but human intent still drives everything. And Adobe CEO Shantanu Narayen said it best: "Tools don't create, people do." The real question isn't whether agentic AI is coming to marketing. It's whether your organization is ready to orchestrate it. Adobe Support & Services is here to help you get there: 1 - Defining priority agent capabilities and outcomes 2 - Identifying & connecting the right data sources 3 - customizing business context for true personalization. Couldn't make it to Las Vegas? You can watch the keynotes and select sessions for free at: https://lnkd.in/dNbmBT4M #AdobeSummit2026 #CustomerExperience #AIAgents #GenAI #MarTech #AdobeGenStudio #AdobeExperienceCloud #ACS

If Day 1 at #AdobeSummit2026 was about vision, Day 2 was about reality. Tendo's Lindy Roux, Brad Gerstein, and Ernie Chan came away with a clearer picture of where organizations actually are, and what it takes to bridge the gap between Adobe's roadmap and meaningful results. 𝗧𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗿𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝘃𝗲. 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻. Many organizations simply aren't positioned to take full advantage yet. Getting "there" requires the right strategy, organizational structure, and resources. The technology investment alone won’t do it. 𝗦𝗽𝗲𝗲𝗱 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗶𝘀. 𝗔𝗜 𝗵𝗮𝘀 𝗹𝗮𝗿𝗴𝗲𝗹𝘆 𝘀𝗼𝗹𝘃𝗲𝗱 𝗳𝗼𝗿 𝘀𝗽𝗲𝗲𝗱. The challenge now is pairing it with the coordination and oversight that make it sustainable. Guardrails and governance are what make speed scalable. 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗱𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝘇𝗲 𝗼𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻. Red Hat showed how standardized page, email, and fragment templates empower broader marketing teams to act independently. It was a practical reminder that orchestration at scale depends on structure, not just technology. Sound familiar? 𝗕𝘂𝘆𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗽𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗕𝟮𝗕 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Cisco and Red Hat both reflected a more sophisticated understanding of how B2B decisions actually get made. They are moving beyond individual lead- or account-based approaches toward buying-group-centered campaigns. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝗔𝗜 𝗮𝗿𝗲𝗻'𝘁 𝗶𝗻 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁. Lumen Technologies Head of Brand Moria Fredrickson put it well: the goal isn't less AI, it's AI that stays on-brand by design, with guardrails built directly into the workflow. 𝗧𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗶𝘀 𝗿𝗲𝗮𝗹, 𝗳𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝘁 𝗼𝗻 𝗶𝘁. For organizations deeply invested in Adobe's stack, the potential to make data and content more actionable — in hours or days rather than weeks or months — is within reach. But it starts with an honest assessment of where you are today. That's a conversation Tendo has been having with clients for a long time. If you're thinking through your own readiness, reach out to Lindy, Brad, or Ernie directly. 

Meet Adobe CX Analytics, an intelligence engine that shows marketers what's working while it's happening! 📊 Launched at #AdobeSummit, it unifies data across content, campaigns, and customer journeys, giving marketers a single source of truth, AI-powered insights, and the ability to optimize performance in the moment, not after the fact. From understanding which assets drive conversion to reallocating spend and improving journeys mid-flight, every decision becomes faster, smarter, and tied to real outcomes: https://adobe.ly/3QC0CyN

Meet Adobe CX Analytics, an intelligence engine that shows marketers what's working while it's happening! 📊 Launched at #AdobeSummit, it unifies data across content, campaigns, and customer journeys, giving marketers a single source of truth, AI-powered insights, and the ability to optimize performance in the moment, not after the fact. From understanding which assets drive conversion to reallocating spend and improving journeys mid-flight, every decision becomes faster, smarter, and tied to real outcomes: https://adobe.ly/3QC0CyN

For years, analytics has told us "what" happened. Adobe CX Analytics is designed to show "why" AND "what to do next." Adobe just launched CX Analytics, turning analytics from a reporting tool into a real‑time intelligence layer across content, marketing, brand, and customer journeys. No more stitched dashboards. No more insights that arrive after the moment has passed. This is analytics embedded directly into decision‑making... powered by AI, and activated where teams actually work (Let's talk about Adobe Analytics Everywhere....Copilot, ChatGPT, Claude, etc. via MCP servers...). If your CX strategy still relies on siloed tools and retroactive reports… you’re already behind. Read about the launch: https://lnkd.in/exP9WwYE #Adobe #CustomerExperience #Analytics #AI #MCPServers #DigitalTransformation

#AdobeSummit Day One Keynote highlights with Shantanu Narayen, Chair & CEO. Adobe helps enterprises become AI-ready by leveraging their own data and content to deliver real-time, personalized experiences. Learn how CX Enterprise Coworker can empower your teams to move with speed and flexibility at scale: https://adobe.ly/4epirLB