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top 10 learning learning question

The document outlines 10 concepts for designing and managing integrated marketing communications from Philip Kotler's Marketing Management textbook. The concepts cover the marketing communication mix, the sequence of the communication process, the three stages of communicating with customers, nonpersonal communication channels, and developing effective communication strategies.

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Chapter 17 Designing and Managing Integrated Marketing Yang Zhao Apr. 5.2011 http://zhaointote.blogspot.com/ TOP 10 Learning Concepts
Outline: Marketing Communication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Outline: Communication Design Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Outline: Marketing Communication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 1: From Philip Kotler’s, Marketing Management, 13 th ed .
Eight major models of Communication Advertising Sales promotion Events & experience Public relationship & publicity Direct marketing Interactive marketing Word-of-mouth marketing Personal selling http://zhaointote.blogspot.com/ Concept 1: From Philip Kotler’s, Marketing Management, 13 th ed .
Eight major models of Communication (4 Mass Communication) http://zhaointote.blogspot.com/ Advertising Sales promotion Events and experiences Public relationship & Publicity Concept 1: From Philip Kotler’s, Marketing Management, 13 th ed .
Eight major models of Communication (4 personal Communication) Concept 1: Direct marketing Word of mouth Interactive Marketing Personal Selling From Philip Kotler’s, Marketing Management, 13 th ed .
Outline: Marketing Communication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 2: From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Sender Encoding Message Media Decoding Receiver Noise Response Feedback http://zhaointote.blogspot.com/ Concept 2: From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Encoding From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Encoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Encoding Decoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response Feedback From Philip Kotler’s, Marketing Management, 13 th ed .
Sequence of Communication process Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response Feedback From Philip Kotler’s, Marketing Management, 13 th ed .
Outline: Marketing Communication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed .
3 stages of communicate with customers Concept 3: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
3 stages of communicate with customers--- stage 1 Cognitibe http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed . Cognitive Awareness Affective Behavior Knowledge
3 stages of communicate with customers--- stage 2 Affective http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed . Cognitive Awareness Affective Behavior Knowledge Linking Purchase Preference Conviction
3 stages of communicate with customers--- stage 3 Behavior http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed . Cognitive Awareness Affective Behavior Knowledge Linking Purchase Preference Conviction
Outline: Marketing Communication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 4: From Philip Kotler’s, Marketing Management, 13 th ed .
Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
Outline: Marketing Communication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed .
Developing Effective Communication Concept 5: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Identify target audience Determine objective Design communication Select channels Establish budget Decide on media mix Measure result Manage IMC
Developing Effective Communication http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed . Who needs to hear our message Who has influence over our target Why must be moved to action so our goals will met Who has the greatest impact on the outcome of our campaign efforts Identify target audience
4 steps to determine goal http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed . Category Clients’ needs. - Self-awareness and break the long-term goal into short-term increments. - Attitude towards goal. - Schedule the measurement process Determine objective
strategic roles of a variety of communications http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed . Design communication Select channels Establish budget
Manage IMC http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept 5: Decide on media mix Measure result Manage IMC
Out line Communication Design Global Adaptation Personal selling Sales Promotion Coordinating Media http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept 6:
Creative strategy: http://zhaointote.blogspot.com/ Concept 6: Flash sale: From Philip Kotler’s, Marketing Management, 13 th ed .
Celebrity spread strategy http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept6: Celebrity Communicators Brand
Out line Communication Design Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ Concept 7: From Philip Kotler’s, Marketing Management, 13 th ed .
Drug use is illegal http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7: Drug use is a violation issued by the world notice
McDonald don't sale rice in China http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7: Branch Market McDonald’s in China no rice sell.
Companies are using the same ads in markets to build global brand image. http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7:
Out line Communication Design Global Adaptation Persona selling Sales Promotion Coordinating Media http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept8:
Personal selling Increased stock position. Enthusiasm building Missionary Selling Key Account Management http://zhaointote.blogspot.com/ Concept8: From Philip Kotler’s, Marketing Management, 13 th ed .
Out line Communication Design Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
Way used to make buyer quickly. Flash sale -Coupons -Contests -Premiums http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
Motivated the customers to buy more product Flash sale - Coupons -Contests -Premiums http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
Regularly have the activities to sales promotion Flash sale -Coupons -Contests -Premiums http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
Buyer happy, the seller benenifit, everybody happy Flash sale -Coupons -Contests -Premiums http://zhaointote.blogspot.com/ Concept9: From Philip Kotler’s, Marketing Management, 13 th ed .
Out line Communication Design Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept10:
Select Communication Channels Personal channels Nonpersonal channels Integration channels http://zhaointote.blogspot.com/ Concept10: From Philip Kotler’s, Marketing Management, 13 th ed .
Personal channels Nonpersonal channels Integration channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Select Communication Channels Concept10:
Select Communication Channels Personal channels Nonpersonal channels Integration channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept10:
Summary Marketing Communication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/
Summary Communication Design Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/

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top 10 learning learning question

  • 1.
    Chapter17 Designing and Managing Integrated Marketing Yang Zhao Apr. 5.2011 http://zhaointote.blogspot.com/ TOP 10 Learning Concepts
  • 2.
    Outline: Marketing CommunicationMix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 3.
    Outline: Communication DesignGlobal Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 4.
    Outline: Marketing CommunicationMix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 1: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 5.
    Eight major models of Communication Advertising Sales promotion Events & experience Public relationship & publicity Direct marketing Interactive marketing Word-of-mouth marketing Personal selling http://zhaointote.blogspot.com/ Concept 1: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 6.
    Eight major modelsof Communication (4 Mass Communication) http://zhaointote.blogspot.com/ Advertising Sales promotion Events and experiences Public relationship & Publicity Concept 1: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 7.
    Eight major modelsof Communication (4 personal Communication) Concept 1: Direct marketing Word of mouth Interactive Marketing Personal Selling From Philip Kotler’s, Marketing Management, 13 th ed .
  • 8.
    Outline: Marketing CommunicationMix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 2: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 9.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 10.
    Sequence of Communicationprocess Sender Encoding Message Media Decoding Receiver Noise Response Feedback http://zhaointote.blogspot.com/ Concept 2: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 11.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Encoding From Philip Kotler’s, Marketing Management, 13 th ed .
  • 12.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Encoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .
  • 13.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Encoding Decoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .
  • 14.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media From Philip Kotler’s, Marketing Management, 13 th ed .
  • 15.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise From Philip Kotler’s, Marketing Management, 13 th ed .
  • 16.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response From Philip Kotler’s, Marketing Management, 13 th ed .
  • 17.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response Feedback From Philip Kotler’s, Marketing Management, 13 th ed .
  • 18.
    Sequence of Communicationprocess Concept 2: http://zhaointote.blogspot.com/ Sender Receiver Encoding Decoding Message/ Media Noise Response Feedback From Philip Kotler’s, Marketing Management, 13 th ed .
  • 19.
    Outline: Marketing CommunicationMix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 20.
    3 stages ofcommunicate with customers Concept 3: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 21.
    3 stages ofcommunicate with customers--- stage 1 Cognitibe http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed . Cognitive Awareness Affective Behavior Knowledge
  • 22.
    3 stages ofcommunicate with customers--- stage 2 Affective http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed . Cognitive Awareness Affective Behavior Knowledge Linking Purchase Preference Conviction
  • 23.
    3 stages ofcommunicate with customers--- stage 3 Behavior http://zhaointote.blogspot.com/ Concept 3: From Philip Kotler’s, Marketing Management, 13 th ed . Cognitive Awareness Affective Behavior Knowledge Linking Purchase Preference Conviction
  • 24.
    Outline: Marketing CommunicationMix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 4: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 25.
    Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 26.
    Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 27.
    Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 28.
    Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 29.
    Nonpersonal Communication Channels Media Sales Promotions Events and Experiences Public relations Concept 4: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed .
  • 30.
    Outline: Marketing CommunicationMix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 31.
    Developing Effective CommunicationConcept 5: http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Identify target audience Determine objective Design communication Select channels Establish budget Decide on media mix Measure result Manage IMC
  • 32.
    Developing Effective Communicationhttp://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed . Who needs to hear our message Who has influence over our target Why must be moved to action so our goals will met Who has the greatest impact on the outcome of our campaign efforts Identify target audience
  • 33.
    4 steps todetermine goal http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed . Category Clients’ needs. - Self-awareness and break the long-term goal into short-term increments. - Attitude towards goal. - Schedule the measurement process Determine objective
  • 34.
    strategic roles ofa variety of communications http://zhaointote.blogspot.com/ Concept 5: From Philip Kotler’s, Marketing Management, 13 th ed . Design communication Select channels Establish budget
  • 35.
    Manage IMC http://zhaointote.blogspot.com/From Philip Kotler’s, Marketing Management, 13 th ed . Concept 5: Decide on media mix Measure result Manage IMC
  • 36.
    Out line CommunicationDesign Global Adaptation Personal selling Sales Promotion Coordinating Media http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept 6:
  • 37.
    Creative strategy: http://zhaointote.blogspot.com/ Concept 6: Flash sale: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 38.
    Celebrity spread strategyhttp://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept6: Celebrity Communicators Brand
  • 39.
    Out line Communication Design Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ Concept 7: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 40.
    Drug use isillegal http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7: Drug use is a violation issued by the world notice
  • 41.
    McDonald don't sale rice in China http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7: Branch Market McDonald’s in China no rice sell.
  • 42.
    Companies are usingthe same ads in markets to build global brand image. http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept7:
  • 43.
    Out line CommunicationDesign Global Adaptation Persona selling Sales Promotion Coordinating Media http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept8:
  • 44.
    Personal selling Increasedstock position. Enthusiasm building Missionary Selling Key Account Management http://zhaointote.blogspot.com/ Concept8: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 45.
    Out line CommunicationDesign Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
  • 46.
    Way used tomake buyer quickly. Flash sale -Coupons -Contests -Premiums http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
  • 47.
    Motivated the customersto buy more product Flash sale - Coupons -Contests -Premiums http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
  • 48.
    Regularly have theactivities to sales promotion Flash sale -Coupons -Contests -Premiums http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept9:
  • 49.
    Buyer happy, theseller benenifit, everybody happy Flash sale -Coupons -Contests -Premiums http://zhaointote.blogspot.com/ Concept9: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 50.
    Out line CommunicationDesign Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept10:
  • 51.
    Select Communication ChannelsPersonal channels Nonpersonal channels Integration channels http://zhaointote.blogspot.com/ Concept10: From Philip Kotler’s, Marketing Management, 13 th ed .
  • 52.
    Personal channels Nonpersonalchannels Integration channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Select Communication Channels Concept10:
  • 53.
    Select Communication ChannelsPersonal channels Nonpersonal channels Integration channels http://zhaointote.blogspot.com/ From Philip Kotler’s, Marketing Management, 13 th ed . Concept10:
  • 54.
    Summary MarketingCommunication Mix Sequence of Communication process 3 Stages of communicate with customers Nonpersonal Communication Channels Developing Effective Communication http://zhaointote.blogspot.com/
  • 55.
    Summary CommunicationDesign Global Adaptation Personal selling Sales Promotion Select Communication Channels http://zhaointote.blogspot.com/