Meal Kit Delivery - Worldwide

The Meal Kits Market within the Grocery Delivery segment is witnessing mild growth globally, influenced by factors like changing consumer lifestyles, a desire for convenience, and the rising popularity of home cooking, despite challenges such as competition and pricing pressures.

Customer preferences: Consumers are increasingly gravitating towards meal kits as a means of simplifying meal preparation while embracing home cooking. This trend is fueled by a growing interest in healthful eating and sustainability, with many opting for organic and locally sourced ingredients. Additionally, younger demographics, particularly millennials and Gen Z, are prioritizing convenience and customization, leading to a rise in subscription services that cater to specific dietary preferences. Cultural influences also play a role, as diverse culinary offerings attract a wider audience eager to explore global cuisines from the comfort of their homes.

Trends in the market: In the global Meal Kits Market, there is a notable shift towards personalized meal solutions, driven by an increasing consumer desire for convenience and dietary flexibility. In North America, subscription-based models are thriving, offering curated options that cater to various dietary needs, such as vegan, keto, and gluten-free. In Europe, eco-friendly packaging and sustainable sourcing are becoming essential, reflecting heightened environmental awareness. Meanwhile, in Asia, fusion meal kits that blend local and international cuisines are gaining popularity, appealing to adventurous eaters. These trends signify a transformative phase for industry stakeholders, prompting them to innovate and adapt to evolving consumer preferences.

Local special circumstances: In the United States, the Meal Kits Market is influenced by a fast-paced lifestyle, leading to a preference for convenience and time-saving solutions, with a significant emphasis on health-conscious offerings. In Japan, traditional culinary practices shape meal kit preferences, with consumers favoring fresh, seasonal ingredients and regional specialties, while also embracing technology for seamless delivery. In the United Kingdom, diverse cultural influences drive demand for international cuisines, and regulatory standards ensure food safety and labeling transparency. Canada's bilingual population encourages meal kit providers to offer options in both English and French, further diversifying the market.

Underlying macroeconomic factors: The Meal Kits Market within the Grocery Delivery sector is significantly shaped by macroeconomic factors such as consumer spending patterns, economic stability, and demographic trends. In regions with robust economic growth, disposable incomes rise, facilitating greater expenditure on convenience foods, including meal kits. Conversely, economic downturns may lead to reduced consumer spending, impacting market demand. Additionally, fiscal policies that promote e-commerce and food innovation enhance market accessibility. Global trends like sustainability and health consciousness further influence consumer preferences, compelling meal kit providers to adapt offerings to meet evolving demands across diverse markets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. Gross merchandise value is calculated prior to the deduction of any fees or expenses..

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.