The Yelp Brand and our Guidelines
Yelp is a community of millions dedicated to sharing their own first-hand consumer experiences. People come to Yelp to find businesses they can trust—from restaurants and bars, to boutiques and salons, dentists and mechanics, plumbers and more. Businesses come to Yelp to build their online presence and get found when customers are searching for them.
The Yelp name and logo stand for our commitment to our mission. The Yelp brand mark is made up of our name and a shape that we lovingly call the “burst.” The Yelp “burst” is an homage to the symbol that pops up over the head of a cartoon character during a moment of discovery.
This unique mark is intended to capture the surge of energy a person feels after discovering a great local business or sharing their latest adventure with the world.
To preserve the integrity of the Yelp brand, the logo must remain easily recognizable and used in a context and manner that clearly relates back to the business of Yelp and our mission.
When using Yelp branding, please follow these Brand Guidelines for when and how you can use the Yelp logo and our other brand assets.
For businesses on Yelp
Yelp logos
Use the “Find us on Yelp” logo to let consumers know you're listed on Yelp, you take pride in your reputation, and you focus on providing great consumer experiences.
You can also use the “Yelp for business” logo when advertising on Yelp and/or the “Yelp for Restaurants” logo when using Yelp's services for restaurants (e.g., Yelp Guest Manager).
The “Find us on Yelp”, “Yelp for business” or “Yelp for Restaurants” logos can be used in your digital assets for your business, website, marketing materials, in-store signage, a company vehicle, or other places where it makes sense to let consumers know about your presence on Yelp. Please don't alter or distort the logos except to change its sizing while preserving the original proportions.
To request a “Find us on Yelp” sticker, please complete this form.
Yelp Favicon
Use the Yelp “favicon” as a footer in your digital assets to create a quick shortcut that directs customers to your page on Yelp (e.g., on your website, in your emails, etc.).
Using Yelp reviews
Feel free to showcase your Yelp reviews, but please keep the following guidelines in mind:
Don't take review excerpts out of context;
Stay faithful to the original wording and syntax;
Don't use reviews that aren't categorized as “Recommended Reviews”;
Provide clear attribution to the author by including the following information:
Yelp user name;
date of review;
Provide attribution to Yelp as the source of the content (e.g., “via Yelp”), and when shared online, an attribution link by using Yelp's share or embed content functionality (you can click or tap the overflow button (3 dots) located next to a review) or by including a full follow link (URL) back to the content or the business page.
Using Yelp photos or videos
You're welcome to use or display your own photos and videos from Yelp. However, if you wish to use photos or videos created by others, you must obtain permission from the creator and provide clear attribution (e.g., “Photo by Jane D. via Yelp”). Never misrepresent the business or entity shown in the photo or video.
Using your Yelp star ratings
Do not use Yelp's iconic star imagery to reference your average rating on Yelp, except in the form of our dynamic online “reviews” feature. These dynamic review counters will update automatically every time a Yelper posts a review about your business, which helps you display your current rating on Yelp.
You can access this feature through your Yelp business account page by going to the “Review Badges” menu item.
Additional restrictions for businesses
Don't use the Yelp logo (standalone) in connection with your business. Instead, please use the “Find us on Yelp”, “Yelp for business” or “Yelp for Restaurants” logos;
Don't invent your own logo, statement or imagery incorporating Yelp branding, even if its well-intended;
Don't use any Yelp branding in a manner that creates confusion as to Yelp's sponsorship, affiliation, or endorsement of your business, products or services;
Don't use Yelp branding in a manner that could be perceived to be false or misleading;
Don't use any Yelp branding in connection with any comparative advertising;
Don't use any Yelp branding in connection with defamatory, scandalous, pornographic, or other distasteful material;
Don't incorporate or use Yelp branding in your website URL or mobile app name; and
Lastly, don't use any Yelp branding to disparage Yelp or its products and services.
For any questions regarding Yelp branding, please contact: trademarks@yelp.com.
For strategic business partners and resellers
Use Yelp branding pursuant to the terms of your agreement with Yelp. For Yelp advertising partners (resellers), you can use the “Yelp Advertising Partner” or “Yelp Advertising Premier Partner” logos, as appropriate based on eligibility.
For any questions, please reach out to your business contact at Yelp or the address listed in your agreement with Yelp.
For press and media
The asset not be used in a negative story about Yelp, a business listed on Yelp or Yelp users;
A follow link (URL) back to the Yelp business page, review, photo, etc.; and
The content credits the contributor using their first name, last initial, and date of submission. For example, “Photo by Jane D., 3/18/23, via Yelp.”
Members of the press and media can use the Yelp logo by downloading our latest logos here. Yelp branding should at all times be accompanied by the ® symbol.
For media related inquiries, please contact: press@yelp.com.
Additional terms
If you use any of the Yelp logos, icons, badges or buttons approved for use under these Brand Guidelines (“Yelp Creative Assets”), you agree and acknowledge that you will do so in compliance with the terms and conditions indicated herein. If you choose to use our Yelp Creative Assets, Yelp grants you a non-transferable, non-exclusive, royalty-free limited license to use the Yelp Creative Assets to refer to Yelp or its services, your affiliation with Yelp (in the case of strategic business partners or resellers) and only in accordance with these Brand Guidelines. This is not a trademark license.
Yelp reserves the right in its sole discretion to terminate or modify your permission to display the Yelp Creative Assets and to take action against any use that does not conform to these Brand Guidelines, violates Yelp's Terms of Service, infringes any Yelp intellectual property or other right, or violates applicable law.
Except as permitted above, nothing herein grants or should be deemed to grant to you any right, title, or interest in or to the Yelp Creative Assets. Your use of the Yelp Creative Assets will inure to the benefit of Yelp, and Yelp disclaims any warranties either expressed or implied by law regarding the Yelp Creative Assets, including warranties of non-infringement. These Brand Guidelines shall be governed by California law, without regard to conflict of law principles, and the venue for any dispute or claim arising out of or in connection with these terms shall be in San Francisco County, California.