TheVentury - Empowering Innovation hat dies direkt geteilt
Last Friday, I had the pleasure of moderating the Panel Talk at Croissant Club #3 on "Trash to Treasure" in spatial design. Three takeaways that stuck with me: 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝘀𝗵𝗮𝗽𝗲𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 We keep saying "waste." In German, the word is "Abfall," something that falls away. Worthless by definition. A better word: "Reste." Leftovers. Material that still carries value, context, history. That small shift changes the entire logic: from disposal to redeployment. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗻𝗲𝗲𝗱𝘀 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 If it doesn't survive contact with a P&L, it won't scale. At the same time, reclaimed materials come with something invaluable: a good story. That story is what turns cost-saving into premium positioning. 𝗦𝗽𝗮𝗰𝗲𝘀 𝗮𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗻𝗼𝘁 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 Most organizations evolve every 12–18 months. Their physical environments stay frozen. That mismatch compounds quietly, limiting how people collaborate, decide, and innovate. This last point is what I keep coming back to. Your environment is never neutral. It either compounds progress or quietly holds it back. Panelists: Bertram List (Yuniti Innovations GmbH), David Doppelreiter (List Holding), Miliane Stanojevic & Petre Ognjanovski (Design Circle) --- Elena Struber, Diana Schermann, List General Contractor, TheVentury - Empowering Innovation Images by Valerie Eccli