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The Bid Manager API is a programmatic interface for the Display & Video 360
reporting feature. It provides a way to build
report queries, run them, and retrieve the resulting report file
programmatically.
Your team can use the Bid Manager API by sending HTTP requests. Each individual
request executes an action, such as creating, running, or retrieving a report.
The API provides client libraries in a variety of programming
languages to help format and execute these requests.
Metrics and filters available to supported API versions are occasionally updated
and new versions are released on rare occasions. Earlier versions will be
deprecated and later sunset after new versions are released.
What can it do?
Using Bid Manager API, your team can programmatically do the following:
Build scheduled reports in bulk and regularly retrieve the resulting report
files.
Build and run ad hoc reports for one-off uses.
Retrieve files for previously-generated reports.
Who is it built for?
Integrating with the Bid Manager API is ideal for teams that need to retrieve
aggregated, structured performance data from Display & Video 360 on a regular
basis. Teams can use the Bid Manager API to automate the generation and
retrieval of this data, making reports available for review as soon as they are
ready.
Teams will need some engineering resources to build and support an API
integration.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eThe Bid Manager API allows programmatic access to Display & Video 360 reporting data for building, running, and retrieving reports.\u003c/p\u003e\n"],["\u003cp\u003eIt enables teams to automate report generation and retrieval, using client libraries in various programming languages and OAuth 2.0 for authentication.\u003c/p\u003e\n"],["\u003cp\u003eThe API is ideal for teams needing regular, structured performance data from Display & Video 360, although it requires engineering resources for integration.\u003c/p\u003e\n"],["\u003cp\u003eBid Manager API can be combined with Display & Video 360 API or Structured Data Files to adjust resource settings based on retrieved performance data.\u003c/p\u003e\n"]]],["The Bid Manager API is a programmatic interface for Display & Video 360 reporting, allowing teams to build, run, and retrieve report files via HTTP requests. Using OAuth 2.0 for authentication, it supports creating bulk scheduled and ad hoc reports, and retrieving previously generated files. It is suitable for teams needing regular, structured performance data, and can be combined with Display & Video 360 API or Structured Data Files to update resource settings. New reports are recommended to be created in the Display & Video 360 interface first.\n"],null,["# Bid Manager API\n\nThe Bid Manager API is a programmatic interface for the [Display \\& Video 360\nreporting feature](//support.google.com/displayvideo/topic/2798432). It provides a way to build\nreport queries, run them, and retrieve the resulting report file\nprogrammatically.\n\nSee the [user guides](/bid-manager/guides/getting-started-api) and [reference documentation](/bid-manager/reference/rest) for\nmore information about the features of the Bid Manager API.\n\nHow does it work?\n-----------------\n\nYour team can use the Bid Manager API by sending HTTP requests. Each individual\nrequest executes an action, such as creating, running, or retrieving a report.\nThe API provides [client libraries in a variety of programming\nlanguages](/bid-manager/libraries) to help format and execute these requests.\n\nThe API uses [OAuth 2.0](/identity/protocols/oauth2) to authenticate requests. Credentials for\nauthentication are generated under a [Google Cloud project](//cloud.google.com/resource-manager/docs/creating-managing-projects). You\ncan read more about this in the [Bid Manager API Getting Started\nguide](/bid-manager/guides/getting-started-api).\n\nMetrics and filters available to supported API versions are occasionally updated\nand new versions are released on rare occasions. Earlier versions will be\ndeprecated and later sunset after new versions are released.\n\nWhat can it do?\n---------------\n\nUsing Bid Manager API, your team can programmatically do the following:\n\n- Build scheduled reports in bulk and regularly retrieve the resulting report files.\n- Build and run ad hoc reports for one-off uses.\n- Retrieve files for previously-generated reports.\n\n| **Caution:** Due to the number of restrictions and requirements for report dimensions and metrics, the Bid Manager API recommends that you build new reports in the Display \\& Video 360 interface first.\n\nWho is it built for?\n--------------------\n\nIntegrating with the Bid Manager API is ideal for teams that need to retrieve\naggregated, structured performance data from Display \\& Video 360 on a regular\nbasis. Teams can use the Bid Manager API to automate the generation and\nretrieval of this data, making reports available for review as soon as they are\nready.\n\nTeams will need some engineering resources to build and support an API\nintegration.\n\nWhat products work with it?\n---------------------------\n\n[Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api) or [Structured Data Files](/display-video/bulk-tools/tools/sdf) can\nbe used to [update resource settings based on the performance data retrieved\nusing Bid Manager API](/display-video/bulk-tools/use-cases#adjust_settings_based_on_performance). Both of these tools offer the ability to\nupdate settings of existing resources, with the Display \\& Video 360 API enabling\nprogrammatic updates of most types of resources and Structured Data Files\nenabling manual updates of all resources in bulk."]]
