Multi-tool use cases
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Each bulk tool offers a way to interact with a subset of Display & Video 360
features. Your team can integrate with multiple bulk tools to optimize across
their workflow, and build more complex systems to make sure that you get the
most out of your ad buys.
Here are some examples of how you can use multiple tools to improve your
workflow.
Manage resources programmatically
Using Display & Video 360 API and Structured Data
Files, you can fully manage Display & Video 360 resources with
programmatic or bulk operations.
- Display & Video 360 API: Use to retrieve resources, modify non-YouTube &
Partners resources, and generate Structured Data Files.
- Structured Data Files: Use to modify YouTube & Partners resources.
Here's an example workflow:
- Use Display & Video 360 API to retrieve all relevant resources and settings.
- When a resource needs to be created, updated, or deleted:
- If the resource is not a YouTube & Partners resource or targeting
setting, use Display & Video 360 API to programmatically perform the
operation.
- If the resource is a YouTube & Partners resource or targeting setting, use
Display & Video 360 API to generate and download the relevant Structured
Data Files. Modify the downloaded files as necessary and upload them
manually using the Display & Video 360 interface.
Automate quality assurance
Using BigQuery, Display & Video 360 API BigQuery
Connector, Display & Video 360 API, and
Structured Data Files, you can build an integration that mostly
automates daily quality assurance tasks.
- Display & Video 360 API BigQuery Connector: Use to regularly import
Display & Video 360 resource settings into BigQuery.
- Display & Video 360 API: Use to modify non-YouTube & Partners resources,
and generate Structured Data Files.
- Structured Data Files: Use to modify YouTube & Partners resources.
Here's an example workflow:
- Set up Display & Video 360 API BigQuery Connector to automatically retrieve
resource settings for your Display & Video 360 advertisers on a daily basis.
- Compose a set of BigQuery queries that can verify your resource settings and
report any that need to be updated.
- Do the following daily:
- Run prebuilt queries.
- If a resource setting needs to be updated:
- If the resource is not a YouTube & Partners resource or targeting
setting, use Display & Video 360 API to programmatically perform the
operation.
- If the resource is a YouTube & Partners resource or targeting setting,
use Display & Video 360 API to generate and download the relevant
Structured Data Files. Modify the downloaded files as necessary and
upload them manually using the Display & Video 360 interface.
Using Bid Manager API, Display & Video 360 API,
and Structured Data Files, you can make adjustments to live campaign
informed by reporting data to optimize performance.
- Bid Manager API: Use to create scheduled reports and retrieve the
resulting files daily.
- Display & Video 360 API: Use to retrieve resources, modify non-YouTube &
Partners resources, and generate Structured Data Files.
- Structured Data Files: Use to modify YouTube & Partners resources.
Here's an example workflow:
- Use Bid Manager API to create scheduled reports that run daily.
- Do the following daily:
- Use Bid Manager API to locate and retrieve the latest file for each
report.
- Review the reports either programmatically or manually to determine advised
adjustments to campaign settings.
- Use Display & Video 360 API to retrieve the relevant resources.
- For each resource that needs to be updated:
- If the resource is not a YouTube & Partners resource or targeting
setting, use Display & Video 360 API to programmatically perform the
operation.
- If the resource is a YouTube & Partners resource or targeting setting,
use Display & Video 360 API to generate and download the relevant
Structured Data Files. Modify the downloaded files as necessary and upload
them manually using the Display & Video 360 interface.
Using BigQuery, Display & Video 360 API BigQuery
Connector and Reporting Data Transfer, you can
retrieve Display & Video 360 data in bulk and make it available through large,
queryable datasets.
- Display & Video 360 API BigQuery Connector: Use to regularly retrieve
Display & Video 360 resource settings in bulk for your specified advertisers.
- Reporting Data Transfer: Use to retrieve event-level performance data for
your specified partner.
Here's an example workflow:
- Set up Display & Video 360 API BigQuery Connector to automatically retrieve
updated resource information for your Display & Video 360 advertisers on a daily
basis.
- Enroll your Display & Video 360 partners in Reporting Data Transfer to
retrieve event-level performance information and set up BigQuery Data Transfer
Service for Campaign Manager to import this data directly into
BigQuery.
- Compose and regularly run queries in BigQuery that join Display & Video 360
resource settings and performance data. Store this aggregated data in tables, so
you can identify patterns over time that help optimize future ad campaigns.
Use data analysis to recommend campaign updates
Using BigQuery, Display & Video 360 API BigQuery
Connector, Reporting Data Transfer, Display &
Video 360 API, and Structured Data Files, you can
identify and respond quickly to subpar campaign performance by automating the
collection and analysis of Display & Video 360 data and enabling a process for
immediately updating resource settings.
- Display & Video 360 API BigQuery Connector: Use to regularly retrieve
Display & Video 360 resource settings in bulk for your specified advertisers.
- Reporting Data Transfer: Use to retrieve event-level performance data for
your specified partner.
- Display & Video 360 API: Use to modify non-YouTube & Partners resources,
and generate Structured Data Files.
- Structured Data Files: Use to modify YouTube & Partners resources.
Here's an example workflow:
- Set up Display & Video 360 API BigQuery Connector to automatically retrieve
updated resource information for your Display & Video 360 advertisers on a daily
basis.
- Enroll your Display & Video 360 partners in Reporting Data Transfer to
retrieve event-level performance information and set up BigQuery Data Transfer
Service for Campaign Manager to import this data directly into
BigQuery.
- Compose queries in BigQuery joining Display & Video 360 resource settings and
performance data that extract actionable analysis of live campaigns.
- On a daily basis:
- Run prebuilt queries to analyze the most recent data and generate
recommended adjustments.
- For each resource that needs to be updated:
- If the resource is not a YouTube & Partners resource or targeting
setting, use Display & Video 360 API to programmatically perform the
operation.
- If the resource is a YouTube & Partners resource or targeting setting,
use Display & Video 360 API to generate and download the relevant
Structured Data Files. Modify the downloaded files as necessary and upload
them manually using the Display & Video 360 interface.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-09-18 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eDisplay & Video 360 offers bulk tools like the API, Structured Data Files, and BigQuery integrations to streamline workflows and optimize ad buys.\u003c/p\u003e\n"],["\u003cp\u003eTeams can programmatically manage resources, automate quality assurance processes, adjust settings based on performance insights, and analyze platform-wide data.\u003c/p\u003e\n"],["\u003cp\u003eBy integrating multiple bulk tools, users gain deeper insights into campaign performance and can make data-driven adjustments to enhance efficiency and ROI.\u003c/p\u003e\n"],["\u003cp\u003eStructured Data Files are primarily used for modifying YouTube & Partners resources while the Display & Video 360 API handles other resource modifications.\u003c/p\u003e\n"],["\u003cp\u003eBigQuery and Reporting Data Transfer enable comprehensive data analysis, allowing users to identify trends, make informed decisions, and recommend campaign updates.\u003c/p\u003e\n"]]],[],null,["# Multi-tool use cases\n\nEach bulk tool offers a way to interact with a subset of Display \\& Video 360\nfeatures. Your team can integrate with multiple bulk tools to optimize across\ntheir workflow, and build more complex systems to make sure that you get the\nmost out of your ad buys.\n\nHere are some examples of how you can use multiple tools to improve your\nworkflow.\n\nManage resources programmatically\n---------------------------------\n\nUsing [Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api) and [Structured Data\nFiles](/display-video/bulk-tools/tools/sdf), you can fully manage Display \\& Video 360 resources with\nprogrammatic or bulk operations.\n\n- **Display \\& Video 360 API**: Use to retrieve resources, modify non-YouTube \\& Partners resources, and generate Structured Data Files.\n- **Structured Data Files**: Use to modify YouTube \\& Partners resources.\n\nHere's an example workflow:\n\n1. Use Display \\& Video 360 API to retrieve all relevant resources and settings.\n2. When a resource needs to be created, updated, or deleted:\n 1. If the resource is *not* a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to programmatically perform the operation.\n 2. If the resource is a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display \\& Video 360 interface.\n\nAutomate quality assurance\n--------------------------\n\nUsing [BigQuery](//cloud.google.com/bigquery), [Display \\& Video 360 API BigQuery\nConnector](/display-video/bulk-tools/tools/dv3-api-bq-connector), [Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api), and\n[Structured Data Files](/display-video/bulk-tools/tools/sdf), you can build an integration that mostly\nautomates daily quality assurance tasks.\n\n- **Display \\& Video 360 API BigQuery Connector**: Use to regularly import Display \\& Video 360 resource settings into BigQuery.\n- **Display \\& Video 360 API**: Use to modify non-YouTube \\& Partners resources, and generate Structured Data Files.\n- **Structured Data Files**: Use to modify YouTube \\& Partners resources.\n\nHere's an example workflow:\n\n1. Set up Display \\& Video 360 API BigQuery Connector to automatically retrieve resource settings for your Display \\& Video 360 advertisers on a daily basis.\n2. Compose a set of BigQuery queries that can verify your resource settings and report any that need to be updated.\n3. Do the following daily:\n 1. Run prebuilt queries.\n 2. If a resource setting needs to be updated:\n 1. If the resource is *not* a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to programmatically perform the operation.\n 2. If the resource is a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display \\& Video 360 interface.\n\nAdjust settings based on performance\n------------------------------------\n\nUsing [Bid Manager API](/display-video/bulk-tools/tools/bid-manager-api), [Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api),\nand [Structured Data Files](/display-video/bulk-tools/tools/sdf), you can make adjustments to live campaign\ninformed by reporting data to optimize performance.\n\n- **Bid Manager API**: Use to create scheduled reports and retrieve the resulting files daily.\n- **Display \\& Video 360 API**: Use to retrieve resources, modify non-YouTube \\& Partners resources, and generate Structured Data Files.\n- **Structured Data Files**: Use to modify YouTube \\& Partners resources.\n\nHere's an example workflow:\n\n1. Use Bid Manager API to create scheduled reports that run daily.\n2. Do the following daily:\n 1. Use Bid Manager API to locate and retrieve the latest file for each report.\n 2. Review the reports either programmatically or manually to determine advised adjustments to campaign settings.\n 3. Use Display \\& Video 360 API to retrieve the relevant resources.\n 4. For each resource that needs to be updated:\n 1. If the resource is *not* a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to programmatically perform the operation.\n 2. If the resource is a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display \\& Video 360 interface.\n\nAnalyze platform-wide data\n--------------------------\n\nUsing [BigQuery](//cloud.google.com/bigquery), [Display \\& Video 360 API BigQuery\nConnector](/display-video/bulk-tools/tools/dv3-api-bq-connector) and [Reporting Data Transfer](/display-video/bulk-tools/tools/reporting-data-transfer), you can\nretrieve Display \\& Video 360 data in bulk and make it available through large,\nqueryable datasets.\n\n- **Display \\& Video 360 API BigQuery Connector**: Use to regularly retrieve Display \\& Video 360 resource settings in bulk for your specified advertisers.\n- **Reporting Data Transfer**: Use to retrieve event-level performance data for your specified partner.\n\nHere's an example workflow:\n\n1. Set up Display \\& Video 360 API BigQuery Connector to automatically retrieve updated resource information for your Display \\& Video 360 advertisers on a daily basis.\n2. Enroll your Display \\& Video 360 partners in Reporting Data Transfer to retrieve event-level performance information and set up [BigQuery Data Transfer\n Service for Campaign Manager](//cloud.google.com/bigquery/docs/doubleclick-campaign-transfer) to import this data directly into BigQuery.\n3. Compose and regularly run queries in BigQuery that join Display \\& Video 360 resource settings and performance data. Store this aggregated data in tables, so you can identify patterns over time that help optimize future ad campaigns.\n\nUse data analysis to recommend campaign updates\n-----------------------------------------------\n\nUsing [BigQuery](//cloud.google.com/bigquery), [Display \\& Video 360 API BigQuery\nConnector](/display-video/bulk-tools/tools/dv3-api-bq-connector), [Reporting Data Transfer](/display-video/bulk-tools/tools/reporting-data-transfer), [Display \\&\nVideo 360 API](/display-video/bulk-tools/tools/dv360-api), and [Structured Data Files](/display-video/bulk-tools/tools/sdf), you can\nidentify and respond quickly to subpar campaign performance by automating the\ncollection and analysis of Display \\& Video 360 data and enabling a process for\nimmediately updating resource settings.\n\n- **Display \\& Video 360 API BigQuery Connector**: Use to regularly retrieve Display \\& Video 360 resource settings in bulk for your specified advertisers.\n- **Reporting Data Transfer**: Use to retrieve event-level performance data for your specified partner.\n- **Display \\& Video 360 API**: Use to modify non-YouTube \\& Partners resources, and generate Structured Data Files.\n- **Structured Data Files**: Use to modify YouTube \\& Partners resources.\n\nHere's an example workflow:\n\n1. Set up Display \\& Video 360 API BigQuery Connector to automatically retrieve updated resource information for your Display \\& Video 360 advertisers on a daily basis.\n2. Enroll your Display \\& Video 360 partners in Reporting Data Transfer to retrieve event-level performance information and set up [BigQuery Data Transfer\n Service for Campaign Manager](//cloud.google.com/bigquery/docs/doubleclick-campaign-transfer) to import this data directly into BigQuery.\n3. Compose queries in BigQuery joining Display \\& Video 360 resource settings and performance data that extract actionable analysis of live campaigns.\n4. On a daily basis:\n 1. Run prebuilt queries to analyze the most recent data and generate recommended adjustments.\n 2. For each resource that needs to be updated:\n 1. If the resource is *not* a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to programmatically perform the operation.\n 2. If the resource is a YouTube \\& Partners resource or targeting setting, use Display \\& Video 360 API to generate and download the relevant Structured Data Files. Modify the downloaded files as necessary and upload them manually using the Display \\& Video 360 interface."]]
