The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. This is carried out under the slogan “Enjoy, it’s from Europe”, which aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with the EU promotion policy.
Apply for funding
Submit your proposal by 23 April 2026
Steps for submitting a funding proposal, types of promotion programmes and common mistakes
Information on which organisations, products and schemes are eligible for funding
How to manage your project
Guidelines on the contractual management of your project and reporting
Instructions for the use of the “Enjoy, it’s from Europe” signature
Support for EU exporters to enter new markets
Food and beverage market research reports for various countries outside the EU
Resources for the protection of intellectual property rights (IPR) on export markets
Support services for the internationalisation of EU businesses
News
The Commission will allocate €205 million to co-fund promotion activities for sustainable and high-quality EU agri-food products within the European Union and globally. Up to €160 million will be disbursed in grants to co-fund programmes by producer groups and other agri-food trade bodies.
The European Research Executive Agency (REA) is looking for experts on the promotion of agriculture and food products. Experts will be contracted on a short-term basis as evaluators to help select agri-food promotion campaigns to be funded.
Discover the successful campaigns selected under the 2025 Promotion of agricultural products funding opportunity.
Prepare to track, manage and stay updated on your EU-funded initiatives, all from your smartphone. Discover a mobile app designed to simplify grant management, streamline your workflow anytime and anywhere.
Publications
The information in this factsheet presents various statistics for projects on promotion of agricultural products funded in the period of 2016-2024. Campaigns are run by eligible applicants, as described in the legal base under the promotion policy, and are co-financed by the EU.
Promotion of Agricultural Products - Eligibility of products and activities 2026
Promotion of Agricultural Products - Eligibility of applicants 2026
The food and beverage market entry handbook: Malaysia