Best Account-Based Orchestration Platforms
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Compare the Top Account-Based Orchestration Platforms as of January 2026
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What are Account-Based Orchestration Platforms?
Account-based orchestration platforms enable businesses to coordinate and automate their marketing and sales efforts, focusing specifically on high-value target accounts. These platforms integrate data, processes, and communication channels to create personalized, multichannel engagement strategies for each account. By aligning teams and workflows, they ensure that marketing, sales, and customer success teams work in sync to provide a consistent and customized experience. They also use analytics and automation to optimize outreach, track engagement, and adapt strategies based on real-time insights. Ultimately, account-based orchestration platforms help drive higher conversion rates and stronger relationships with key accounts by delivering targeted, cohesive campaigns. Compare and read user reviews of the best Account-Based Orchestration platforms currently available using the table below. This list is updated regularly.
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1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
2
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.Starting Price: $1000.00/month/user
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ZoomInfo
ZoomInfo
ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today. -
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6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
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Integrate
Integrate
We connect customers with the brands they deserve. Build meaningful connections for prospects and customers that accelerate revenue with the world’s only omni-channel demand cloud. Take control of every customer journey. With your personalized demand cloud. As a B2B marketer, you’re struggling to manage lead data from an increasing number of channels and sources. People, data, processes and systems are not in alignment. As a result, your top-of-funnel demand-gen efforts are fragmented and inefficient, the customer journey is disconnected, and you can’t meet pipeline goals. The Integrate Demand Cloud empowers you to engage buyers where they are. By aligning people, data, processes and technologies it enables seamless, personalized customer journeys and advances marketing ROI. -
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Propensity
Propensity
Choose from our library of custom-built ABM playbooks to launch quickly and maximize results. Build pipeline with in-market accounts and contacts. Hand off warm accounts to sales every day. Discover qualified in-market accounts and contacts. Use intent data to identify companies that will be interested on your product or service. Create brand awareness with qualified accounts across your TAM using high-quality graphics and memorable programmatic ads. Identify buyers across ads, website visits and form fills. Then, engage across direct mail, marketing emails and social media ads. Align sales and marketing and drive engagement with your best-fit audience. Deepen relationships with the right people across LinkedIn connections, emails and calls. Optimize engagement and receive up to 5X engagement and 20% opportunity creation.Starting Price: $1,000 per month -
8
INZYNK
INZYNK
Put your brand right in front of your dream customers’ eyes. Make sure you’re known and known for the right things. We all know B2B advertising can be pricey and you’re always juggling budgets and results. Say goodbye to expensive ad agencies and hello to a smarter, cost-effective plan that grows with you, offering the right tools at your fingertips without hidden costs. It’s not just about popping up randomly here and there, it’s about making sure your brand sticks in everyone’s mind. Experience targeted visibility on the world stage, reaching the right people in the right places, at the right time. Let’s get your brand trending and create a buzz win your target audience. Sometimes people might get the wrong idea about your brand, just because they haven’t seen your best side yet. Shape your brand’s image to perfectly match your target audience, even down to specific deals. Let’s make sure you’re known for all the right things.Starting Price: €249 per month -
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RollWorks
RollWorks
Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time. Run account-based programs that deliver the right message on the right channel at the right time to the right audience. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours. -
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ZoomInfo Marketing
ZoomInfo
Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors. -
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ZoomInfo Operations
ZoomInfo
Get the best B2B commercial data delivered on your terms, accessible, flexible, and primed to accelerate your business. Our best-in-class match rates, match accuracy, fill rate, and fill accuracy combine for data reliability that’s 10x better than the alternatives. Identify customers across channels and infuse your CRM, MAP, cloud data warehouse, or other systems of record with the most accurate and actionable data. Tap into our global database of companies from the smallest ‘mom and pop’ to the global enterprise covering firmographics, hierarchies, and technographic, all built using our patented technology. Go beyond just company data to get the full customer picture with the world’s best contact data, streaming intent, and scoops, all from one platform. Integrate comprehensive B2B data into any system or workflow, in the format of your choice through cloud data shares, APIs, flat files, or orchestration apps. -
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Octane11
Octane11
Octane11 connects, enriches, and organizes all of your B2B data to give you more control, more time, and more insight. B2B Marketing teams are wasting too much time organizing fragmented data sets. Octane11 synthesizes 100% of your data across all paid, owned, and earned sources specifically for B2B needs to power high-impact analytics that saves time, simplify decisions, and deliver more sales intelligence. Leverage Octane11’s built-in, B2B-focused dashboards to analyze all paid, owned, and earned tactics from one screen, export data to your own BI platform like Tableau, Datorama, or Looker, or push directly to tools like Salesforce, Outreach, or Salesloft. Octane11 provides a layer of B2B-specific transformations, enrichment, and insights that work with your existing data warehouse, ELT/ETL, and BI tools, and delivers your enhanced data to built-in analytics or the endpoints of your choice.Starting Price: $3,500 per month -
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Tapistro
Tapistro
Tapistro is re-imagining GTM Orchestration in the AI era. - Tapistro's AI Agents unify signal data from multiple sources, enrich it with AI, create unified profiles and execute real-time personalized outreach campaigns at scale. - Scale your research by deploying TapAI agents to extract insights about your target accounts and persons using publicly available data. - Orchestrate buying group expansion with multiple waterfall databases and unify account views across intent and engagement channels. - Keep your CRM up to date with real-time enrichment on past accounts & persons Tapistro also automatically creates your own Prospect Data Platform with 360 profiles for all your accounts and persons. Centralize your TAM with Tapistro.Starting Price: $199/month/user -
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HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
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TrenDemon
TrenDemon
Trendemon’s goal-based personalization serves every visitor on your site with the right content to move them forward in their customer journey. Our platform connects journey mapping, revenue attribution and web personalization to improve your website's impact on pipeline. Seamlessly integrates with your website, marketing automation and CRM to uncover the journeys through your assets to business outcomes. Provide leadership with visibility on how your digital assets impact CRM opportunities and revenue. Automatically optimize user journeys on your assets with personalized revenue-driven recommendations and hyper targeted calls to action. Accelerate your pipeline with goal-driven personalized content recommendations. Ensure your buyers remain on the right track.Starting Price: $400 per month -
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AdDaptive Intelligence
AdDaptive Intelligence
AdDaptive Intelligence is the leading provider of Account-Based Marketing and B2B intelligence. Our technology platform empowers B2B marketers to accurately reach the accounts and decision makers that matter most and drive positive business outcomes. By analyzing billions of data points, AdDaptive accurately connects valid offline business data to the online world to provide marketers with world-class solutions for B2B advertising and Account-Based Marketing. Reach the right accounts with AdDaptive’s Industry Leading B2B Advertising and Analytics Platform. AdDaptive has connected valid offline business data to the online world to ensure every impression is served to your intended audience – at scale. Eliminate wasted spend and achieve your B2B advertising goals by only targeting accounts and decision makers that matter most, verified with transparent account-based and firmographic reporting. -
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Pipeline360
Pipeline360
Generate high-performing leads while increasing brand awareness. Pipeline360 pipeline is finally possible through one powerful, integrated system. Pipeline360 is a powerful, integrated system that generates high-performing leads while increasing brand awareness, making a predictable pipeline finally possible. Through branded demand, Pipeline360 eliminates the need to sacrifice brand visibility for demand generation by delivering globally compliant, high-quality leads while putting your brand in front of the right buyers. It offers content syndication by distributing branded content to target audiences through vetted publishers and reinforces messaging with targeted display ads. Pipeline360 connects businesses with 150 million global B2B buyers, delivering compliant, duplicate-free leads via optimal channels. It ensures world-class compliance with global standards and provides real-time performance analytics for optimizing campaigns. -
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5x5 Data Co-Op
5×5
Eliminate the chaos of data sourcing and get it directly from its origin through the 5x5 data cooperative. The co-op connects a diverse array of data sources and platforms, giving you the key to creating data products faster and seamlessly. Companies often have disparate data sets that can be complementary to each other. In a world where you can combine these datasets and produce something greater than the sum of its parts, the sourced data becomes transformative for growth. Unlock your full potential through unlimited access to consumption-validated data with flexible delivery options. Comprehensive monthly delivery enables informed decision-making and promotes the cooperative's effectiveness and value. Empowering members with ownership, control, and decision-making authority over their data, fostering trust, collaboration, and tailored solutions. Our members are part of the data sourcing process and ecosystem. -
19
Intelligent ABM
Spiceworks Ziff Davis
Expand your visibility into the buying collectives within in-market accounts and achieve best-in-class performance marketing outcomes. Spiceworks Ziff Davis and Aberdeen have partnered to provide B2B tech sellers with unparalleled insights into the entire buying collective from the boardroom to the server room. The combined force of SWZD’s first-party and Aberdeen’s third-party intent data promises to offer a more powerful, expansive, and diverse set of intent signals across multiple B2B segments, including IT, marketing, HR, and finance. Leverage our best-in-class actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy. With Intelligent ABM, you can now engage with the most relevant prospects that are truly market for your solution. Backed by actionable intent signals you can contextualize your messaging that resonates with the entire buying collective. -
20
Foundry ABM
Foundry
Convert your top accounts through intent-driven ABM orchestration, resulting in a bigger, better pipeline. Account-based ads rarely generate leads, leaving sales to prospect more and marketing to pin value on reach and engagement. Surround buyers across display ads, email, LinkedIn, website, landing pages, chat, and more. Flexible, intent-driven ABM programs avoid significant expenses and lengthy contracts. Track account progression throughout your pipeline and attribute revenue to ABM efforts. Leverage intent data with ease and confidently engage prospects based on where they are in their buying journey. Create and manage campaigns to trigger account-based marketing across channels. Reach buying groups across channels with precision targeting and multi-channel account-based advertising. Tailor your buyer’s experience and create seamless messaging with Foundry account-based website personalization. -
21
Jabmo
Jabmo
The Jabmo ABM Platform is built on a foundation of omni-channel account-based marketing capabilities to deliver targeted, personal and relevant ads to decision makers within target accounts. Jabmo reaches your target accounts even if they prefer to do their buying research anonymously without filling out forms or talking to your sales team. Within 90 days of program launch, Jabmo clients typically see Jabmo driving more website traffic from their target accounts than any other marketing channel. Jabmo clients see increased target account engagement within other marketing channels. ABM creates passive brand awareness and increases later engagement when other brand marketing messages are presented. Jabmo clients see increased target account engagement within other marketing channels. ABM creates passive brand awareness and increases later engagement when other brand marketing messages are presented. -
22
Terminus
Terminus Software
We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities. -
23
Uberflip
PathFactory
Marketers tend to invest heavily in identifying and attracting buyers but struggle to engage them. That engagement gap means even the best laid strategies can fall short. By focusing on the destination and increasing engagement with relevant content your buyers actually want, you can convert prospects into customers and customers into loyal advocates, faster. Automatically pull in, organize, and centralize your entire content library. Tag your content for easy discoverability across your company. Quickly launch campaigns and deploy your content easily without requiring web development or IT. Curate relevant content for any demand or ABM campaign into a destination page, in minutes and at scale. Leverage AI recommendations and dynamic personalization to encourage visitors to engage with more of your content. -
24
Metadata.io
Metadata
Generate demand, not just leads. Metadata is the leading demand generation platform for MQLs, pipeline, ABM, growth, and more. Data driven demand turn accounts into customers. Create a closed-loop B2B demand engine. Integrate your marketing stack, content assets, and goals - Metadata does the rest. Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2B contact profiles. Experiment and learn at scale. Metadata’s AI generates hundreds of tests, so you don’t have to! Pinpoint the best performing combinations of creatives, audiences, and results that engage your accounts. Identify demand, optimize to revenue and repeat. Performance, attribution reporting based on pipeline generated, account engagement, existing pipeline influenced, and more. Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and solution for companies. -
25
Folloze
Folloze
Today's digital-first buyers want more. Give them an experience they won't forget. Create dynamic digital buyer experiences in less than 30 minutes. Our no-code designer makes it easy to support any marketing campaign or program across the entire buyer journey. Leverage your existing data, content and messaging to personalize and guide buyers through their unique journeys — all at enterprise scale. Execute precise marketing-led campaigns that focuses your sellers on the right target accounts and ensures they deliver on their booking goals. Analyze target accounts with a shared view of engagement that spans every activated channel and touchpoint. Understand buyers — known or unknown — their needs and challenges, and where they are in their journey. -
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SalesboxAI
SalesboxAI
Listen, Discover, Target and Engage with your buying group members to close deals faster. SalesboxAI helps you identify the right buying group members from your targeted accounts based on their intent. Conversational AI-Avatar then targets them via social media and email to generate sophisticated demand unit centric engagement between selling group members and buying group members. -
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D&B Rev.Up ABX
Dun & Bradstreet
D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their marketing and sales teams target the right accounts with the right messages to drive increases in pipeline and size of deal. LiveRamp wanted to target more accounts. By deploying Dun & Bradstreet, they expanded their account universe and are running integrated, targeted campaigns to top accounts. Give your audiences the personalized, relevant experiences that will help win them over - and do it consistently across display, paid social, email, web search, and more.
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