Best Marketing Software
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Compare the Top Marketing Software as of January 2026
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What is Marketing Software?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software currently available using the table below. This list is updated regularly.
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1
Klaviyo
Klaviyo
Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data so brands can grow faster without complexity. Orchestrate email, SMS/RCS, WhatsApp, mobile push, and on-site experiences from one platform. Real-time customer profiles and 350+ integrations power precise segmentation and 1:1 personalization. Built-in K:AI agents turn a URL into a marketing plan and ready-to-send campaigns, then keep optimizing. Launch quickly with 160+ templates and 80+ prebuilt flows, and prove impact with dashboards, testing, and benchmarks.Starting Price: $0/month -
2
Adzooma
ClickTech Solutions
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.Starting Price: Free -
3
Phonexa
Phonexa
Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance, in addition to a fully integrated stack of tools that enable marketers to track and optimize performance. At the core of the Phonexa ecosystem are LMS Sync for intelligent lead management and lead distribution, and Call Logic for advanced call tracking, routing, AI Call Agents, and pay-per-call campaigns, each enhanced by automation and real-time analytics. With a global presence, Phonexa supports clients across diverse industries, including insurance, financial services, home services, and beyond.Starting Price: $250/month -
4
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
5
Motivosity
Motivosity
Motivosity is an employee recognition and rewards platform that helps companies build stronger culture, increase engagement, and foster connection. From peer-to-peer appreciation to manager bonuses, milestone celebrations, and lifestyle rewards, Motivosity makes it easy to show gratitude at scale. Employees can redeem rewards through Amazon, PayPal, branded swag, and more. HR teams get tools for surveys, engagement tracking, and analytics—all integrated with Slack, Teams, ADP, Workday, and most HRIS platforms. It’s simple to use, quick to implement, and drives real results: Motivosity customers see lower turnover, higher eNPS, and deeper peer connection. With customizable rewards, lifestyle spending accounts, and built-in feedback tools like MV6, Motivosity gives HR leaders a modern way to support employee well-being, boost morale, and build cultures of gratitude that actually stick. -
6
Zendesk
Zendesk
Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide.Starting Price: $25/agent/month -
7
Shopify
Shopify
Shopify is a leading all-in-one commerce platform that enables businesses to start, build, and grow their online and physical stores. It offers tools to create customized websites, manage inventory, process payments, and sell across multiple channels including online, in-person, wholesale, and global markets. The platform includes integrated marketing tools, analytics, and customer engagement features to help merchants reach and retain customers. Shopify supports thousands of third-party apps and offers developer-friendly APIs for custom solutions. With world-class checkout technology, Shopify powers over 150 million high-intent shoppers worldwide. Its reliable, scalable infrastructure ensures fast performance and seamless operations at any business size.Starting Price: $29 per month -
8
AthenaHQ
AthenaHQ
AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.Starting Price: $295/month -
9
Guru
Guru
Guru is the AI Source of Truth for your company. It’s an AI knowledge platform that connects everything your teams know—across chats, docs, and apps—into one trusted layer that delivers cited, permission-aware answers everywhere you work. Guru automatically connects to tools like Slack, Teams, Google Drive, Confluence, Salesforce, Zendesk, and more, so employees and AI assistants can access verified knowledge directly in their workflow. Every answer shows where it came from, inherits existing permissions, and stays accurate automatically through built-in verification and expert updates. By connecting knowledge, making it accessible everywhere, and keeping it trustworthy automatically, Guru eliminates manual searches and ensures everyone—human or AI—works from the same truth.Starting Price: $25 -
10
TextUs
TextUs
Drive up to 5x higher conversions, reach new customers, convert more pipeline, and keep existing customers engaged—all with the power of TextUs. TextUs is the most flexible, easiest-to-use business texting platform on the market. Automate your SMS with sequences or Keywords, have conversational 1:1 messages or send personalized SMS campaigns to an audience segment. The power of TextUs allows you to start connecting with your customers in ways that get attention.Starting Price: $749 per month -
11
OptiSigns
OptiSigns
OptiSigns is all about making it easy for you to connect with your audience. We're top-notch at what we do - providing digital signage that catches people's attention. For just $10/month per screen, use any display to capture your audiences attention! Remotely manage it all from one central portal. Indulge in features, images, videos, playlists, and schedules. Jazz it up with apps like Google Slides, Weather, Instagram, Facebook, Twitter, and more. Oh, and did we mention? We play nice with the most hardware and operating systems in the market like Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Time to unleash your business potential!Starting Price: $10.00/month -
12
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
13
Twilio Messaging
Twilio
Twilio's Messaging API is a powerful tool that enables businesses to integrate messaging capabilities into their applications seamlessly. It offers a stable RESTful API that allows developers to send and receive SMS, MMS, and WhatsApp messages globally. With Twilio's Messaging API, businesses can automate and scale their communications, ensuring messages are delivered over the preferred channels of their customers. The API supports a variety of sender types, including long codes, short codes, toll-free numbers, and alphanumeric sender IDs, providing flexibility in how messages are sent. Additionally, Twilio's Messaging Services feature allows companies to group global senders and enable intelligent sending, automating sender selection, and handling compliance regulations. The API also supports inbound webhooks, allowing businesses to handle responses programmatically and engage in two-way conversations with their customers.Starting Price: $0.0079 per message -
14
Qloo
Qloo
Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors. -
15
viewneo
Adversign Media
Unlock the potential of viewneo, a premier digital signage software solution designed for every scale of business, from small retail locations to global enterprises. Our powerful digital signage platform integrates effortlessly with essential tools like RFID readers and the sophisticated viewneo Butler smart device gateway, setting a new standard in visual communication technology. Elevate your digital signage network with over 20 plugins from viewneo. These plugins enhance functionalities such as real-time weather, interactive video walls, and seamless integration of social media displays from platforms like Instagram and Facebook. This extensive plugin library allows businesses to craft customized, impactful digital signage content that engages and captivates audiences. Streamline your digital signage management with viewneo’s robust Content Management System (CMS). This user-friendly system simplifies the scheduling and distribution of content across various location.Starting Price: $21/month -
16
D&B Hoovers
Dun & Bradstreet
Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports. -
17
CivicPlus Social Media Archiving
CivicPlus
The world’s most dependable archiving software for records compliance and risk management for public entities. CivicPlus Social Media Archiving connects directly to your social networks to capture and preserve all the content your organization posts and engages with, in-context and in near-real-time. And it all lives in one easy-to-use, secure archive, so you can easily manage your online communications and help your organization stay compliant with public records laws, regulations, and recordkeeping initiatives. Social media archiving software ensures your organization’s communications are saved so you can easily respond to records requests, and remain compliant with public records laws. Capture and preserve all content you post and engage with, including deleted, edited, and hidden posts and comments. Replay records in their original context and ensure their authenticity with digital signatures and more. -
18
HungerRush
HungerRush
HungerRush is a leading provider of integrated restaurant technology solutions, serving restaurants of all sizes and cuisines. The flagship POS platform is a comprehensive cloud-based restaurant management system tailored to quick-service and fast-casual restaurants that seamlessly integrates digital ordering, delivery, customer engagement, kitchen operations, reporting, marketing, and loyalty programs. HungerRush provides flexible software to empower restaurant operators with a deeper understanding of guests, greater control over operations, and the tools they need to grow their business. -
19
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
20
Logility
Logility
Logility is a market-leading provider of AI-first supply chain management solutions engineered to help organizations build sustainable digital supply chains that improve people’s lives and the world we live in. The company’s approach is designed to reimagine supply chain planning by shifting away from traditional “what happened” processes to an AI-driven strategy that combines the power of humans and machines to predict and be ready for what’s coming. Logility’s fully integrated, end-to-end platform helps clients know faster, turn uncertainty into opportunity, and transform the supply chain from a cost center to an engine for growth. -
21
Jesta Vision Suite
Jesta I.S.
In business for more than 50 years, Jesta I.S. is a global developer and provider of enterprise software solutions for retailers, e-tailers, wholesalers, and brand manufacturers specializing in apparel, footwear and hard goods. Jesta’s retail and supply chain suites are anchored by our master data foundation, which collects, manages and organizes your business data in a central repository to instantly unify your business and kickstart its digital transformation. The Vision Suite is a leading, organically engineered, cloud-based, end-to-end solution that unifies and optimizes back/front-end and supply chain operations from trade/product/demand management to merchandising ERP, Point of Sale and Order Management /Omnichannel. It eliminates the inefficiencies of disjointed applications, and provides real-time visibility of enterprise inventory, cross-channel orders, and AI-driven CRM data. It accommodates various brands, currencies, and languages. -
22
Popl
Popl
Popl captures, enriches, and syncs in-person leads, turning real-world interactions into CRM-ready pipeline. The platform eliminates manual data entry, badge scanners, CSV uploads, and the inefficiencies of traditional lead capture. Powered by AI, Popl instantly routes new contacts to your CRM and fetches enriched details like job title, email, phone number, and LinkedIn profile. Its intuitive dashboard lets teams customize capture flows, qualify leads on the spot, trigger automated follow-ups, and measure ROI in real time. Popl integrates seamlessly with Salesforce, HubSpot, and other leading CRM platforms. Used by 90% of Fortune 500 companies, Popl helps teams consistently 3x lead volume and drive measurable ROI from every in-person interaction.Starting Price: Free -
23
Act!
Act!
Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.Starting Price: $30.00/month/user -
24
Shape Software
Shape Software
Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.Starting Price: $119 -
25
Visual Visitor
Visual Visitor
AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.Starting Price: $299.00/month -
26
Birdeye
Birdeye
irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.Starting Price: $250/month -
27
Bucketlist Rewards
Bucketlist Rewards
Bucketlist Rewards is an employee recognition platform that helps organizations celebrate achievements, reinforce company values, and improve engagement across teams. The platform supports peer-to-peer recognition, manager recognition, nominations, and automated milestone celebrations for birthdays and work anniversaries. A global rewards catalog gives employees access to gift cards, experiences, donations, merchandise, and custom company rewards. Bucketlist includes mobile access for frontline teams, customizable branding, division-specific budgets, approval workflows, and integrations with HR systems and communication tools like Slack and Microsoft Teams. Real-time dashboards help organizations track participation and engagement trends. Together, these features make it easy to build a scalable, meaningful recognition program that strengthens culture and helps employees feel valued. -
28
Enterprise Bot
Enterprise Bot
Enterprise Bot, based in Switzerland, is a pioneer in Conversational AI, Process Automation, and Generative AI. With the trust of esteemed enterprise giants across industries like Generali, SIX, SBB, DHL, and SWICA, Enterprise Bot is revolutionizing both customer and employee experiences. Through its advanced integration with Large Language Models (LLM) such as ChatGPT and Llama 2, and its unique patent-pending DocBrain technology, the company delivers unparalleled personalization, active engagement, and omnichannel solutions across platforms like email, voice, and chat. Furthermore, Enterprise Bot integrates with existing core systems, such as SAP, CRMs, Confluence and more, and with its proprietary middleware, Blitzico, enables the AI to not only respond to queries but also take action to resolve them. This dedication to innovation in four main use case areas, Customer Support, Sales and Marketing, Knowledge Management and Digital Coworker, elevates both CX and employee productivity. -
29
Lodgify
Lodgify
Lodgify is vacation rental software for independent hosts who want simple, reliable channel management. The channel manager syncs calendars, rates and availability across Airbnb, Vrbo, Booking.com, Expedia and other OTAs to prevent double bookings and ensure real-time updates. With Lodgify’s vacation rental website builder, you can create a professional site with a direct booking engine and accept commission-free reservations. Manage guest communication in one inbox, automate messages, and keep tasks organized. Integrated payment processing makes collecting and tracking reservations easy. AI-powered tools help you write property descriptions and guest messages that improve visibility and save time. Detailed reporting and owner statements give you full financial control. Whether you host one Airbnb or several vacation homes, Lodgify is the all-in-one vacation rental management system that makes hosting less to manage, more to love.Starting Price: $16.00/month -
30
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user
