Best Marketing Automation Software

Compare the Top Marketing Automation Software as of January 2026

What is Marketing Automation Software?

Marketing automation software is software for businesses to automate and streamline their marketing processes. It allows users to use pre-programmed tasks, such as email campaigns, to reduce the time spent on manual tasks. It can also help companies track customer behavior through analytics and provide insights into how an organization's marketing efforts are performing. By automating these processes, marketers are able to focus more of their energy on strategy and other value-adding activities. Compare and read user reviews of the best Marketing Automation software currently available using the table below. This list is updated regularly.

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    User.com

    User.com

    User.com

    User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →
    Leader badge
    Starting Price: $249.00/month
  • 2
    Intercom

    Intercom

    Intercom

    Intercom is an AI-first customer service platform that enables businesses to deliver personalized and efficient customer support across multiple channels. Founded in 2011, the company offers a comprehensive suite of tools, including the Fin AI Agent, which provides instant, accurate answers to customer inquiries 24/7. Intercom's platform also features AI Copilot, assisting support agents with real-time solutions, and AI Analyst, offering insights and recommendations for support leaders. Trusted by over 25,000 global organizations, including Atlassian, Amazon, and Microsoft, Intercom facilitates over 500 million messages per month, enhancing customer interactions and support efficiency. Headquartered in San Francisco, with offices in Chicago, Dublin, Sydney, and London, Intercom continues to innovate in the customer service industry.
    Leader badge
    Starting Price: $29/seat/month
  • 3
    Omnisend

    Omnisend

    Omnisend

    Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support… We do the heavy lifting so you could do less and sell more. Join 150,000+ businesses and try out Omnisend to see for yourself how refreshingly boring and adventureless (in the best way possible) your email marketing can be.
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    Starting Price: $16.00/month
  • 4
    Flow.ai

    Flow.ai

    Flow.ai

    Create and manage chatbots to automate customer service, marketing and CX across digital messaging channels like SMS, Messenger, WhatsApp, Web Widget, Telegram, Instagram, Twitter and more. You also have the possibility to create call deflection IVR bots with our Twilio integration. Create a single bot for all channels with our Channel-Specific Design, and enable your company to be reachable 24/7 from all around the world in over 100+ supported languages. Ideal for small businesses to globally operating enterprises. In various industries like Retail & E-commerce, HR & Recruitment, Agencies, Hotels & Hospitalities, Restaurants, Financial Services, Travel & Airlines, Logistics, Software & Technology, Property Management, and more! You can get easily started for free and learn from our extensive documentation, YouTube tutorials, blogs, and our Slack support channel, or contact us on sales@flow.ai for any question.
    Starting Price: $19.00/month
  • 5
    Insider

    Insider

    Insider

    Meet Insider, the first integrated Growth Management Platform (GMP), delivering a broad feature set across the sales funnel from Acquisition to Activation, Retention, and Revenue, leveraging real-time predictive segmentation powered by AI and machine learning capabilities. Built on a unified data layer, GMP is easy to implement and simple to use, with no need for complicated integrations. GMP simplifies the lives of digital marketers and helps them drive growth and loyalty for their brands. GMP comes with an easy-to-use, clean interface making the platform convenient and accessible for marketers. Enhanced usability allows marketers to focus on their actual work rather than managing complexities of technology and inefficiency in operations. GMP keeps the level of engagement in the platform high with active communication widgets such as toasters, tooltips and pop-ups speeding up operations.
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