Best Marketing Automation Software of 2025

Odoo

Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.

1,624 Ratings

Starting Price: $25.00/month/user

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Attentive

Attentive Mobile

Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial.

1,228 Ratings

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OptiMonk

OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before. 2. Website Personalization features allow you to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences. 3. Easy-to-use A/B testing lets you quickly set up, test, and compare pop-up and landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.

8 Ratings

Starting Price: $29.00/month

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Scaleo

Scaleo is a fast-growing affiliate marketing software tailored for iGaming operators, affiliate networks and media buying teams. It brings all your performance and partnership channels into a single unified dashboard, allowing for detailed analysis and data-driven decisions to boost ROI. Best-in-Class Solution Scaleo offers a user-friendly platform that is praised for its seamless experience, high customisability and cutting-edge technology, making it the top choice for affiliate software. Unparalleled Customer Support Each client is assigned a dedicated Customer Success Manager. With an average response time of 2 minutes and a 95% satisfaction rate, your success is our priority. Relentless innovation We regularly collaborate with our customers to push boundaries, solve challenges and develop future-proof, innovative solutions.

2 Ratings

Starting Price: $1400.00/month

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Mapp Marketing Cloud

Mapp

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.

Starting Price: $3050/month

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Mailchimp

Intuit Mailchimp

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.

130 Ratings

Starting Price: $9.99 per month

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HubSpot CRM

HubSpot

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

153 Ratings

Starting Price: Free

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Bitrix24

Replace a multitude of services and apps with a single ecosystem for your business to work in. Explore the tools of Bitrix24 Activity stream, group chat, calendars, workgroups and other collaboration tools at your disposal. Bitrix24 helps you plan and execute your projects on time every time. Available online and on-premise with open source code access. Collaborative task management for teams large and small. Time tracking, reminders, reporting, templates, task dependencies and more. The world’s most popular free CRM by number of users (12 million companies and growing). Outstanding real time assistance tools that keep customers happy and coming back for your goods or services. Stunningly beautiful websites, landing pages and online stores that can be created by anyone without writing a single line of code. Free domain name and hosting is included. You can use the self-hosted version of Bitrix24 to run on your server.

15 Ratings

Starting Price: $ 49 per month

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ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today

21 Ratings

Starting Price: $15 per month

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User.com

User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →

10 Ratings

Starting Price: $249.00/month

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Intercom

Intercom is an AI-first customer service platform that enables businesses to deliver personalized and efficient customer support across multiple channels. Founded in 2011, the company offers a comprehensive suite of tools, including the Fin AI Agent, which provides instant, accurate answers to customer inquiries 24/7. Intercom's platform also features AI Copilot, assisting support agents with real-time solutions, and AI Analyst, offering insights and recommendations for support leaders. Trusted by over 25,000 global organizations, including Atlassian, Amazon, and Microsoft, Intercom facilitates over 500 million messages per month, enhancing customer interactions and support efficiency. Headquartered in San Francisco, with offices in Chicago, Dublin, Sydney, and London, Intercom continues to innovate in the customer service industry.

9 Ratings

Starting Price: $29/seat/month

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Omnisend

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support… We do the heavy lifting so you could do less and sell more. Join 150,000+ businesses and try out Omnisend to see for yourself how refreshingly boring and adventureless (in the best way possible) your email marketing can be.

8 Ratings

Starting Price: $16.00/month

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Affise

Affise Technologies

Affise is a global affiliate marketing and mobile attribution platform built to help brands, agencies, and networks manage, attribute, and scale performance marketing across web and mobile. Since 2017, over 1,000 companies have relied on Affise to unify attribution, automation, and analytics in one flexible solution — enabling smarter decisions and faster growth. Core Products: 1. Affise Performance - offers advanced cross‑device attribution for affiliate networks, with customizable postbacks, real‑time analytics, and integrated fraud prevention for transparent, high‑accuracy tracking at scale. 2. Affise Mobile Attribution (MMP) - provides full-funnel measurement of installs, in-app events, re-engagements, and uninstalls across iOS and Android, with support for SKAN, Facebook attribution, and raw data exports. Affise also supports media buying teams with centralized dashboards, smart cost tracking, bulk editing, and granular performance insights.

8 Ratings

Starting Price: $500 per month

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Channable

We help more than 8,000 global companies including Samsung, Deloitte, Decathlon, Vodafone, TUI, and more, to grow their online sales, boost their ROI, and create a more efficient way to manage their product data using one single source of truth. Channable helps you utilize built-in feed templates for over 2,500 price comparison websites, affiliate platforms, and marketplaces – and generate ads for Microsoft Advertising, Google Ads, and more. Channable is the perfect tool for any kind of feed- based advertising. Users are eCommerce retailers, marketing agencies, travel advertisers, recruitment agencies & everyone else with a data feed.

7 Ratings

Starting Price: $39 per month

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Privy

Jumpstart your ecommerce business growth. Capture more emails and easily convert first-time visitors into customers with Privy’s integrated suite of world-class web conversion and email marketing tools. Collect hundreds of emails per day. Enjoy a 20% redemption rate on offers. With Privy’s pop ups and Spin to Win displays, Mountain Crest Gardens grew its email capture and campaign conversions to new heights. Our tools work together with your current marketing stack to boost growth, quickly. Capture more emails and SMS opt-ins with pop-ups, banners, flyouts, and more. Send the right message at the right time with customizable display triggers and dozens of audience targeting rules. Privy lets you be yourself, with a huge variety of customizable display types. Our simple drag & drop designer means you can start creating beautiful, high-converting displays and emails right away, with no need for a web developer or IT person.

2 Ratings

Starting Price: $20 per month

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Loyalty Reward Stamp

We offer Loyalty Reward Program, Loyalty App, Mobile Loyalty, Text Message Marketing, Loyalty Cards, and Rewards Programs. Turn those paper punch cards into a robust and easy to use mobile app. We also offer simple and beautiful tablet loyalty programs for your counter. Our businesses attract new and keep their current customers coming back with mobile deals. Reward customers for sharing information and deals from your business on social media. Grow your subscriber text list to continually promote your business to customers at any time. Business's can increase exposure by letting customers promote their deals for them on their social media profiles. Customers are able to receive rewards texted to them 24/7 right through the Businesses app. The mobile and tablet app are completely customized and branded with the business's logo.

2 Ratings

Starting Price: $49.00/month

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Sellozo

Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a wealth of data, and package it all up into intuitive reporting and tools, powered by real data and backed by exceptional support, that Amazon Sellers need. Sellozo’s core offering, Insights & Analytics with Financial Reporting, provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Our Ad Automation provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend. The Repricer makes it possible to automatically adjust product prices, based on criteria you specify, to win and stay in the Buy Box. Finally, our Support team, staffed by Amazon Sellers, is here to help with all things Amazon. We're here for our customers.

1 Rating

Starting Price: $19.00 per month

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Kartra

Genesis Digital

Create, market and launch online without hiring a team of copywriters, web developers, designers or system integrators! Sell products or services online through our secure and gorgeous checkout forms for both credit card and PayPal payments. Amazing drag-and-drop page builder with hundreds of professionally designed templates. Ultimate flexibility and 100% mobile optimized. Build your leads, prospects and customers database. Organize them in theme groups via lists and custom tags. Engineer a multi-page funnel flow to convert visitors into leads, leads into customers, and customers into recurrent clients! Create live or automated email/SMS marketing campaigns to communicate and engage with your user base. Deliver your content, course or training material with our professionally designed, drag-and-drop membership portal builder.

1 Rating

Starting Price: $99 per month

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AiTrillion

AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention. Send welcome messages to build a strong relationship with them. Let them know about your new arrivals or best-selling products or introduce a welcome discount code right after they subscribe.

1 Rating

Starting Price: $29 per month

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Framework360

Marketing Studio

Framework360 is the first essential marketing platform, the platform essential for anyone who works with the web. Framework360, through a monthly (or annual) subscription service, mainly allows marketing professionals, but more generally to all micro, small and medium-sized enterprises to integrate services in a single solution through which you can manage all your marketing and business activities. Anytime, wherever they are. Framework360 is the most complete and easiest-to-use platform you can find available online. Build your dynamic website with the Block Visual Builder. Create your online store and sell in all languages and currencies of the world. Build your effective landing pages with our Block Visual Builder. Create endless marketing automation with Email and SMS. Create endless popups on the site with beautiful effects.

1 Rating

Starting Price: $29 per month

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Campaigner

j2 Global

Seriously powerful multi-channel marketing automation. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization through email and SMS. Way more than email automation. Create entire customer journeys. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization. Grow your audience with responsive landing pages, fully customizable forms, through 100's of integrations or using webhooks from your custom web setup. Turn prospects into repeat buyers, keep your subscribers engaged and deliver personalized messages at scale using automated, dynamic content. Optimize your campaigns for conversions, track what is generating revenue, who your best customers are and retain them better through data-driven automation.

1 Rating

Starting Price: $19.95 per month

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Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI

1 Rating

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CloudCart

CloudCart strives to become the easiest-to-use eCommerce software. And also to save as much time and money as possible for our merchants, by offering them automated and optimized eCommerce store management processes. But the biggest leap forward that we're currently doing is the creation of technology to help our merchants in the creation and analysis of their digital ad campaings. And last but not least, a noteworthy business insights functionality which gathers all that is happening in the store and translates and presents it in the most simple manner so that anyone can understand it.

1 Rating

Starting Price: Free

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Vendasta

Vendasta is a rebrandable, end-to-end platform for companies who sell digital solutions to SMBs. Publishers, agencies, broadcasters, financial institutions, telcos, ISVs, MSPs, and other SMB-serving businesses are able to streamline their go-to market process, sell more products to more clients, and unlock recurring monthly revenue. The platform supports dozens of digital marketing and business productivity tools with marketing automation, a robust CRM, and a client-facing portal - all under a single login. Build on the Vendasta Platform to produce a customized experience for your business needs.

1 Rating

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Netcore Cloud

Netcore

Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels

1 Rating

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Emarsys

SAP

Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail.

1 Rating

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SALESmanago

Benhauer

We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.

Starting Price: 0

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QZZR

Use Qzzr to easily make powerful quizzes, polls, surveys, mini-games, leaderboards, personality tests, and forms. Build with AI or design your own using 30+ flexible formats, with all features unlocked for all plans. No coding required, and fully GDPR-compliant and accessible. Capture leads, boost engagement, educate, and recommend products with fully customizable, mobile-ready quizzes. Affordable, accessible, and built for doers. Fully featured free version for up to 300 quiz completions. After that: just $9/month for 1,000 quiz completions. Need more? +1,000 completions for $5. That's it. What can you do with Qzzr? Qzzr helps solves key challenges for marketers, educators, coaches, and creators: - Increase user engagement and time on site - Collecting valuable zero-party data - Generate high-quality leads - Run competitions and prize draws - online or at live events - Gain deep insights into your users' preferences

Starting Price: free

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Springbot

Springbot is the ultimate all-in-one solution for small eCommerce businesses. Our platform simplifies your marketing efforts: helping you focus on site traffic, engage with shoppers, and measure revenue throughout the entire funnel. With pre-made templates, easy drag-and-drop editors, and automated features, you can effortlessly optimize your marketing strategy. Experience the power of Springbot today and watch your eCommerce business thrive.

Starting Price: $0

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FIREBusinessPlatform

1400degrees

Establish and organize your businesses’ customer and contact information, which is the cornerstone to sales, marketing, and support activities. Harness the power of marketing automation and improve your business engagement from awareness, through purchasing to advocacy. Achieve greater efficiency and business velocity by leveraging team collaboration for all sales, marketing, and support activities. Remove the boundaries of distance, by adding the power of face-to-face video conferencing to all your sales, marketing, support, and business activities. Harness the power of marketing automation. Improve your business engagement from awareness, through purchasing, to advocacy. Achieve greater efficiency and business velocity by leveraging team collaboration for all sales, marketing, and support activities.

Starting Price: $19 per month per user

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Best Marketing Automation Software

Compare the Top Marketing Automation Software as of December 2025

What is Marketing Automation Software?