Tourism is a major economic activity in the European Union with wide-ranging impact on economic growth, employment, and social development. It can be a powerful tool in fighting economic decline and unemployment. Yet, tourism faces challenges.
News
On 12 October, 29 European countries started introducing Europe’s new digital border system - the Entry/Exit System (EES) at their external borders. European countries started electronically registering the data of non-EU nationals crossing their external borders for short stays.
The European Commission revealed the finalists for the 2026 European Capital and Green Pioneer of Smart Tourism competitions
Several stakeholders of the EU tourism ecosystem took an important step to ensure trustworthy and reliable online reviews and ratings of hotels and other types of tourism accommodation, by endorsing the ‘Code of Conduct for Online Ratings and Reviews for Tourism Accommodation’.
The European Commission is offering a special opportunity through a call for proposals aimed at supporting craftsmen across the EU.
Today the Commission publishes four new guidance documents, developed under the SMARTA-NET Project ‘Sustainable rural mobility in support of ecotourism’.
Ready to make tourism in your destination more sustainable? The Sustainable EU Tourism initiative is here to support you.



